If you don’t want to charge more and focus on your ideal clients – stop reading. This blog post has my 10 most important points in marketing after reading 100+ marketing books and more importantly successfully implementing these marketing strategies for 100+ premium services clients. This isn’t for people who want to rest on a […]
Read More… from Premium Services Marketing – Our 10 Golden Principles for More Leads
Winning an award can communicate a lot to your employees, your clients, and your prospects. But how do you win more awards? First, you have to know what awards are out there – then you have to apply! The budget you have for awards, which ones will appeal to your ideal customers, and what makes […]
Read More… from Business Awards: 25 Awards for Small Businesses and Other Companies to Apply For
The power of words is unmatched. Think—some of the most important and influential moments in U.S. (and world) history of the world were preceded by words and phrases that forever live on in infamy. “That’s one small step for a man and one giant leap for mankind.” “Mr. Gorbachev, tear down this wall.” “Do you […]
A question that’s often asked is, what can I do if I don’t have a marketing budget? There are quite a few things you can do! We polled our LinkedIn community to learn about some of the ways they’re using no money to produce results. Let’s see what’s working! Here’s what we asked: Here’s what […]
Read More… from 10 Free Marketing Ideas for Small Business From Experts
The construction industry is and has been one of the highest revenue-generating industries in the world and is an industry that is always changing with current economic and social conditions. There is growth in many industries of construction such as single-family homes or home improvement projects. It is also seeing several changes in the employment […]
Read More… from 50 Construction Statistics Every Contractor Needs to See
Hot take: If your business has 250k in revenue you shouldn’t be spending money on marketing at all. I saw an amazing thread about cheap and low cost marketing strategies on Linkedin, and said to myself – it would be a shame if this thread disappears into the ether of the internet! 11 Marketing Experts “Scrappy […]
Read More… from Cheap and Low Cost Marketing Strategies – 11 Scrappy Ideas
We’re all trying to become more engaging and persuasive writers. There are lots of ways to learn, and sometimes it’s hard to know where to start. For instance, you can read this article, click on to the next one, watch a YouTube video, read a book. It’s endless, really, but sometimes it still feels like […]
Read More… from 13 Persuasive Writing Strategies: Copywriting Techniques for Persuasive Writers
Google Business is beautiful. The leads will flow if you can dominate it as a local service provider. But you check it one day… and suddenly… a shittier competitor above you on the map for a money-making keyword. The birds stop chirping, and the record scratches. WTF. I hate it, you hate it—and every self-respecting […]
Read More… from 25 Google Business Hacks for Better Visibility
Copywriting is an enormous challenge. And while many of us can create at least a somewhat knowledgeable blog post, there are a few things that separate good writers from great writers. One of those separating factors is humor. Humor is something we live and interact with every day. Some people are funnier than others, but […]
Read More… from How to Write Funny: 11 Keys for More Humor in Copywriting
By knowing how to calculate lead conversion rate, you are able to do several things. You can predict how much to spend on advertising, determine profitability, allocate your resources, and much more. Not knowing how to calculate it though is a whole different story and can end up hurting you. How is this? When you […]
