What’s in a name? As Shakespeare once sorta implied—everything. Your name is your brand, your identity, and the hook that reels in those ideal customers. Forget about those humdrum names like “Smith & Sons” or “Bob’s Builders.” We’re stepping it up a notch. Why Names Aren’t Just Names: Your Brand’s First Impression When you’re a […]
Read More… from 35 Badass Construction Names to Knock Your Hardhat Off
If you’re looking to invest in the roofing industry – there’s not a ton to pick from on Wall Street. Besides these top 3 we’ll share other ways to get your feet wet as well in this article: Beacon Supply: Full disclosure, I’ve held this stock for the past 6 months, and it’s done very […]
Read More… from Roofing Stocks: Beacon Supply, Owens Corning & Tesla
The insurance industry and roofing contractors have had a long-standing love-hate relationship, with disputes and conflicts often arising over claims and coverage. However, there’s more to the story than meets the eye. To shed light on this complex dynamic, we turn to Reggie Brock, a seasoned roofing professional with over 26 years of experience in […]
Read More… from Why Roofing Insurance Carriers Do What They Do: Insights from a Veteran Roofer
Hook Agency doesn’t have any deals with any manufacturers as of writing this. We’re just trying to find out what is the real best shingle. We looked at major publications, we received demonstrations from top brands, and we surveyed the industry for best roofing shingles in 2024. So this article will share in detail, what […]
Read More… from Best Roofing Shingles for 2025 – Reviews from Real Roofers
We understand paying for marketing services can feel like you’re going out on a limb, and paying an arm and a leg. There are definitely cheaper options that us. We current offer SEO for 4k, Paid Google ad management starts at 2k and goes up after 5 and 10k ad spend, and websites are 1,665 […]
Read More… from Why is Hook Agency More Expensive Than Some Competitors?
Is Beyonce in town? Or why is everything so expensive?! Beyflation – a noun As it would be defined by Urban Dictionary: The economic impact of Beyonce coming to town. Prices are driven up because people are all traveling from nearby cities to see this very popular pop music performer. The price of hotels, AirBnB’s, […]
Read More… from What is Beyflation? + What it Tells Us About Raising Prices
It’s common leadership knowledge that you can’t help someone else until you can help yourself. Topnotch roofing business leadership is a product of self-discipline, empathy, realistic vision casting, trustworthiness, adaptability, and many other hard-earned qualities. Kirt Linington of Linear Roofing expounded on who a strong leader is and what it takes to be one. You’ll […]
Read More… from Level Up Your Roofing Business Leadership Strategies
Every forward-thinking roofer has asked at one time or the other, “What exactly does it take for a company to increase its profit margin?” In our experience working with tons of roofers, we’ve found that the formula “Great People + Automation = Profit in Roofing” holds the key to achieving success and increasing profit in […]
Read More… from How to Use Automation to Profit in Roofing Business
Why knock on the doors of 100 homeowners just to land 3 clients when you can get 10 clients directly from a managed repair program for roofing businesses? If you’ve not hopped on a managed repair program, then you’re missing out!!! According to a recent study by the National Roofing Contractors Association, over 40% of […]
Read More… from How Managed Repair Programs Are Changing Roofing
Have you ever wondered why some websites consistently appear at the top of search engine results while others remain buried deep within? The answer lies in the realm of Search Engine Optimization (SEO). In today’s digital landscape, where visibility and online presence are paramount, mastering the art of SEO can be the key to unlocking […]
Read More… from Learning SEO: A Blueprint From Beginner To Advanced
