Author: Tim Brown

Website: https://hookagency.com
About Tim Brown: <a href="https://hookagency.com/tim/">Tim Brown</a> is the founder of <a href="https://hookagency.com">Hook Agency</a> (a 55+ person marketing agency driving leads for home service contractors) and author of <a href="https://hookagency.com/hometownhero/">‘How to Become a Hometown Hero'</a> a best-seller, a speaker at AHR, keynote at Roofcon, and is a respected thought-leader in Home Services Marketing.

Posts by Tim Brown

How Hook Agency Creates Content That Ranks, Builds Trust, and Converts

Posted on September 21, 2025 (January 8, 2026)

Let’s be real: a lot of contractor content online is fluff. Thin blogs stuffed with keywords, outsourced to people who’ve never set foot on a jobsite. It doesn’t rank. It doesn’t build trust. And it definitely doesn’t convert. That’s where Hook Agency flips the script. We take a strategy-first, contractor-savvy, ROI-driven approach to content. Every […]

How Much Should Plumbers Spend on Marketing?

Posted on September 20, 2025 (January 8, 2026)

Most plumbing businesses? They run on referrals. Uncle Joe tells his neighbor. A past customer calls you back. That’s fine… until you want to grow. If you want to scale? You need a real marketing budget. Period. Here’s why it matters now: competition’s heavier than ever. Google owns the customer journey. Lead costs? Climbing every […]

Where to Get Branded Uniforms for Home Service Businesses

Posted on September 19, 2025 (January 8, 2026)

Branded uniforms for home service businesses are your silent sales pitch. One glance at your crew and clients decide if you’re professional or sloppy. Logos matter. Color consistency matters. Fit matters. Every uniform tells a story. It says we’re organized. We show up on time. We take pride in our work. It builds trust before […]

Marketing Checklist for Remodelers | 7 Must-Do Steps

Posted on September 18, 2025 (January 8, 2026)

Every remodeler knows the drill. Spring hits. Summer follows. The phone won’t stop ringing. But are you actually ready for the rush? That’s where a marketing checklist for remodelers comes in. Not theory. Just seven moves that keep your pipeline full when homeowners are ready to spend. Because here’s the truth. The busy season doesn’t […]

Google Ranking Factors for Home Services

Posted on September 17, 2025 (January 8, 2026)

Google ranking factors for home services are the difference between your business getting buried online or getting found by the right customers at the right time. Every home service business owner wants the same thing. The phone ringing. A steady flow of jobs. Real customers who actually found you online. But here’s the problem. Google […]

Best CRMs for Pool Installers for 2025

Posted on September 16, 2025 (January 8, 2026)

Best CRMs for pool installers aren’t optional anymore. Leads flood in. Jobs stack up. Appointments overlap. Customers expect fast answers. Without the right system, follow-ups vanish, schedules slip, and revenue leaks out the drain. With the right CRM, everything clicks. One dashboard. Every lead tracked. Every job scheduled. Every customer happy. 2026 is your year […]

Why Contractors Should Partner With Hook Now, Not Later

Posted on September 12, 2025 (January 8, 2026)

Every day you wait? You’re losing leads. That’s just the truth. And if it’s busy season? Multiply that by ten. Calls are coming in, people are searching, and your competitors are already getting in front of them. Marketing momentum doesn’t happen overnight. It takes time to build. Which means the longer you hold off, the […]

Voice Search for Home Service Businesses: Is Your Company Ready?

Posted on September 11, 2025 (January 8, 2026)

“Alexa, find me a roofer near me.” “Siri, who’s the best HVAC company in town?” This is how homeowners are searching today. Voice search for home service businesses isn’t just a trend. It’s the new front door to your customers. And the numbers don’t lie. 58% of consumers have used voice search to find local […]