Online reviews are arguably the most important element of a digital marketing campaign. After all, no matter how good your promotion is potential customers are going to be turned off if they see a bunch of mediocre or low-quality reviews for your business. The key is not only to ensure that you’re getting positive reviews, […]
Google doesn’t rank websites the way you think it does. If you still believe you can outsmart the algorithm with a few extra keywords and some backlinks from random directories, you’re playing a 2012 game in a 2026 world. Here’s the reality: when people ask how does Google rank websites, they’re usually imagining some mysterious […]
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Quick Concepts I’ve seen some really huge amounts of traffic squandered just because a company doesn’t do redirects on their website when they relaunch… If the URL’s on your website change at all… when you change your site… You HAVE to do Redirects – Catalog all the existing URL’s in a spreadsheet – Write […]
Read More… from 301 Redirect Your Pages on a Relaunch – Technical SEO Simplified
Quick Concepts A silo essentially means a category of content … but it also means that as you drill down into that sub-section of the site, that you access content that you can’t access anywhere else on the site – meaning you effectively group content and have neighborhoods – or – ’silos’ within the site, […]
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Quick Concepts What are LSI Keywords? LSI = Latent Semantic Indexing, but simply put it means keywords that often show up in the same context as your main keyword. That means if you blog about ‘buttons’ Google’s algorithm uses LSI Keywords to figure out if you’re bloggin about ‘buttons and string’ or ‘keyboard buttons’. So […]
Quick Concepts URLs are great… but people that use the default URL wordpress spits out, or try to stuff their URLs lose human value, and thus some SEO value too. Google likes short URLs – Matt Cutts of Google once said “Now, our algorithms typically will just weight those words less and just not give […]
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When developing or designing a website, it is easy to forget about the importance SEO plays. Having a strong SEO strategy is just as important as having a properly optimized and dynamic website, and it pays to give both of these a good amount of attention. Developing your SEO strategy alongside your actual website is […]
Quick Concepts Google likes it when you don’t feed it pages that have very little (or duplicate) content. It also likes it when you don’t give it a bunch of content it’s seen before. If you absolutely have to post duplicate content (from your website or elsewhere) it’s really important to let Google’s crawler know […]
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Infographic via Blue Corona SSL Certificates used to be for E-commerce sites, and sites that handled sensitive information only. But as of recently, Google has started giving preferential treatment to HTTPS / SSL protected sites across the board. Why? Some might say it’s because Google is a megalomaniacal tyrant that drives webmasters with its ideological […]
What are the metrics you should be tracking in your digital marketing efforts? For lead generation, there are 6 key numbers that you may want to track on a monthly basis and then set goals incrementally to improve them. What are the most important success metrics? Some of the top numbers that come up again […]
Read More… from Success Metrics in Digital Marketing – What, Why and How to Track
