Your title tag – ends up being the blue text in Google search results… in the list when people Google something, and it’s the most important piece of SEO, but strangely often overlooked because of its simplicity. Google likes it when you front-load your keyword at the beginning of your title tag 1. Google the […]
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In an effort to get our clients the absolute best links possible – within reasonable budgets, I decided to do a 10k+ experiment to find the best linking services that exist. We’ve done quite a bit of manual outreach using NinjaOutreach, and done really niche outreach for local services as well – but we’re convinced […]
Read More… from Outreach Mama vs. Authority Builders + 10 Guest Post Services Reviewed
How do you get Google to re-crawl a page quickly? Sometimes you need a quick re-crawl of your page, because of significant changes, or you’re testing a strategy. Unfortunately – Google tucked this away a bit in Search Console, but it’s still available if you know where to look, here’s how you do it. 1. […]
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What are the most important factors for SEO? Well, – according to many annual surveys of the most important factors for SEO, thought leadership/deep content and links are always number one and two for many years running. I won’t break with tradition here, but I will share some interesting graphs to give some visual representation […]
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If your business isn’t writing and sending out press releases, you should start immediately. Not only will a good press release boost your brand awareness, but it can also get powerful links back to your site (Hello SEO boosts galore). In addition to these benefits, press releases are also great for: Announcing a new product […]
Read More… from How to Write a Press Release – A Powerful Formula to Attract Attention to Your Brand
Google gives all of the criteria that it rates sites on when determining website quality & how it will effect rankings. The only problem? The document is really long – the thing is 164 pages long. So you can skim it, but to get the meat and potatoes I’ve put together this Google’s Search Quality Evaluators […]
Read More… from Google’s Search Quality Evaluators Guidelines Cliff Notes + Audiobook
Content marketing is simple on the surface. To an outsider, it is simply businesses publishing different forms of media to get people to their site. But, if you want to do content marketing right, you have to take the time to truly understand the intricacies and details that make up not just a good content […]
Your content is useless if it doesn’t compel the audience to take action. That is, if your readers browse through your blogs, infographics, etc. and then simply close their browser and move on with their day, then you’re doing it wrong. Your content should be compelling enough to leave a lasting impact and actionable to […]
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Coming up with new, fresh content that scores high on search rankings can be difficult. If you’ve ever felt stuck in a rut and just can’t get any new ideas flowing, you’re not alone. But, there is a solution. You can easily avoid these stints of low creativity by using a hub and spoke model […]
Read More… from The Hub + Spoke Model: How to Wield Content Hubs for SEO
People do not care about your product or service. But you can change that. What people do care about is their wants and needs and you have to prove to them that your offering is the best way of accomplishing these goals. It can be simple enough bring in traffic to your site with bland […]
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