Online Reviews: Boost Your Business with Customer Feedback

Posted on December 21, 2023 (November 5, 2025) by Hook Agency

If you’re a contractor or own a home services business, online reviews can make or break your reputation. Potential clients turn to the internet to research and evaluate service providers before deciding. Your online presence and the feedback from previous clients play a critical role in establishing trust and credibility. Positive online reviews can attract […]

Getting Your Plumbing Business to Rank in Google’s Local Pack

Posted on December 14, 2023 (November 6, 2025) by Hook Agency

Did you know that a staggering 46% of all Google searches have local intent? That means nearly half of the people searching on Google are looking for relevant information in their immediate vicinity. So, if you want your plumbing business to stand out and attract more local customers, it’s essential to have a strong presence […]

A1 Garage Tour With Tommy Mello: Winning Principles

Posted on December 9, 2023 (October 11, 2024) by Tim Brown

A1 Garage Office Tour Business Principles

Distilled down the principles from my A1 Garage Door tour from a few years ago – and Tommy Mello‘s strategies for growth, hiring and training in a blog post. #1 Thing I’m grateful from this – I learned the extreme value of OFFICE TOURS as an immersive learning experience. Have done like 10 now, gonna […]

What is Good ROAS for Google Ads in Home Services

Posted on December 9, 2023 (October 10, 2024) by Tim Brown

Return on Ad Spend - Plumbing, HVAC, Plumbing

Welcome to a deep dive into maximizing Return On Ad Spend (ROAS) for home services like plumbing, HVAC, and roofing. This comprehensive guide integrates insights from our previous discussion on Target CPA and Target ROAS in Google Ads with Hook Agency’s specialized approach to digital marketing for home services. We’ll explore how to optimize ROAS […]

Tips for Getting Your Home Service Business in Google’s Local Pack

Posted on November 28, 2023 (November 5, 2025) by Hook Agency

home services local map pack marketing optimization

Looking to boost your online visibility and attract more customers to your home service business? Optimizing for local pack is a total game-changer. […]

Top 10 Plumbing Events for 2024 to Consider Attending

Posted on November 26, 2023 (October 10, 2024) by Hook Agency

In today’s rapidly evolving world, the plumbing industry stands at the forefront of innovation and growth. However, there are several misconceptions that often overshadow the true value and potential of plumbing events. Contrary to popular belief, these gatherings are not just for seasoned professionals or large-scale businesses. They are dynamic platforms brimming with opportunities for […]

All-Star Tips for Revamping Your Contractor Website

Posted on November 24, 2023 (October 10, 2024) by Hook Agency

From user-friendly layouts to stunning visual elements, these tried-and-true website redesign tips will elevate your online presence and attract more customers. […]

Using Voice Search to Attract More Customers to Your Home Services Business

Posted on November 17, 2023 (November 5, 2025) by Hook Agency

A person stands on a balcony, smartphone in hand displaying a voice search app's "Speak now" prompt. The cityscape of towering buildings stretches beyond, symbolizing how home services businesses can leverage technology to enhance customer connections.

With the rise of voice-activated devices like Google Home, more and more people are using voice search to find relevant information quickly and conveniently. As a small business owner, it’s essential to optimize your online presence and ensure that your business information is easily accessible through voice search. By optimizing your business listing and providing […]