If you’ve been in the home service industry for a while, you already know your website is the first impression a homeowner gets of your business before they ever talk to your team, see a truck, or read a single review. The problem? A lot of home service companies have website design that’s still stuck […]
Read More… from 9 Website Design Upgrades That Actually Get You More Leads in 2026
If you want to create a marketing budget – the first important step is to determine what’s a reasonable budget for your particular industry. That can mean as low as 4% for medical markets or really high ‘cost of goods sold’ services, and as high as 40-50% in B2C products – but generally, it’s around 6-12% […]
Read More… from Easy, Free Marketing Budgeting One Page Template
I strongly suggest if you’re trying to keep track of receipts to also check out Episode 21 of our Podcast about staying organized as a Construction Company where we talk about BuilderTrend and other tools! You don’t necessarily have to be an organizing mogul to track construction receipts and keep your profit and expense information […]
Read More… from Best Way To Keep Track of Receipts: Contractors Edition
Finding the right contractor employees for your construction business isn’t always as simple as putting an advertisement in the newspaper. In fact, about 70% of contractors find it difficult to find people with the right skills to fulfill their open job positions. A skilled labor shortage is nothing new, but as the number of skilled […]
In this post I do my best to share some of the most versatile fonts that I feel will make excellent design chum for the next year. Enjoy! When is it appropriate to use a script font? First of all – definitely when you’re feeling fancy 😉 But also – seriously, script fonts are perfect […]
Read More… from 16 Amazing Modern Script Fonts (For Insanely Powerful Designs)
‘Professional Visibility’ is my term for the kind of online visibility that gets more leads and customers from your website and across the web. It’s not enough to have a ‘brochure’ website. It’s not enough to post every once in a while on Facebook. Your company depends on you becoming a business that seems like […]
Read More… from 8 Key Principles of ‘Professional Visibility’ Online to Get More Leads
This expert round-up for general contractor marketing / construction company marketing will dive deep into several strategies that will help your company get more traffic to your website and more business from your website. Study it, bookmark it – and don’t take it for granted – because, with the seven experts strategies below, you construction/contractor […]
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I’ve had a lot of similar color schemes in previous posts, but hey – when something is good, it’s good. These are my favorite web color schemes of 2017; I hope you like them. 1. Matte Black, Charcoal Black, and Gold Nothing says classy, sophisticated, and savvy like matte black, charcoal black, and gold. I’ve […]
This is a sneak peak of my upcoming book: #GrowthHackathon: Digital Marketing on a Budget – Which is about how to chunk your top marketing tasks and create an “unfair” advantage for yourself by becoming famous in your niche. No matter what you do – it will never measure up to how ridiculously fast pace the […]
Read More… from How to do a #Growthhackathon: How to Chunk your Top Marketing Tasks
Writing copy these days is asking you to walk a very fine line. You want to write copy that will help readers find you, and that they’ll find entertaining. At the same time, you want to write copy that will get you noticed by Google. How do you get copy that can do both? Here […]
Read More… from How to Do Copywriting for both People and Google
