Wow, this one was beyond interesting as it dove directly into details and made bold claims. The Conversion Code by Chris Smith starts out by outlining a clear demand for digital marketing to show return. This isn’t your grandfather’s “brand awareness” campaign – this is serious what did my 100 clicks give me in revenue digital […]
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This book has what some might consider a little bit of an ethereal slant because it almost refers to the Resistance (capital R) that we have as artists, writers, designers and creative people like it is the Devil. If you can go along for the ride and take some of the things he says without […]
Read More… from Do The Work by Steven Pressfield | Book Review, Book Summary
If I’m 100% honest I was more blown away by Joe Pulizzi’s book – Epic Content Marketing, which turned me on to a whole way of looking at content, and framing it in a greater narrative that has content marketing traced back to Guiness’s Book of World Record and Michelin’s stars. It also showed […]
Read More… from Content Inc. by Joe Pulizzi | Book Summary, Book Review
He may not have the kind of extreme fame Steve Jobs was getting in the wake of Apple’s iPhone success, but current Apple CEO Tim Cook is still full of inspiring wisdom – particularly in the area of focus. Although some of his quotes might be about his company and making sure to “keep their […]
Read More… from 7 quotes from Apple CEO Tim Cook that will inspire you to focus
Growth-hacker marketing is a whole genre within marketing – and now it’s a book by Ryan Holiday, who attempts to give you the low-down on what it is, how it works, and why it matters. Holiday asserts that growth-hacking is more of a mindset than a toolkit – and goes into an overview of […]
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PHP is an open source and server-side scripting language designed for web development services. If you are a web developer, then you might have developed websites using this language, isn’t it? You spent lots of time and efforts in developing a website and leave no stone unturned. But what about testing and debugging? PHP powers […]
Read More… from List of Top 5 Highly Productive PHP Tools for Testing and Debugging
Eat That Frog is a productivity / prioritization classic with a little bit of a corny name. The whole concept of eating your frogs is based on the premise that if you “ate a live frog every morning that would be the hardest thing you do all day.” The general premise of “eating your frogs” entails: […]
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Gary Keller gives some intensely practical insights in his book “The One Thing.” The title is an allusion to the fact that we are in reality really only capable of focusing on one thing at a time, and by using a focusing question we can get to the bottom of what our top priority is: […]
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Grant Cardone’s energy is infectious and will really get you pumped up. I think that this plus the fact that he runs you through serious tips on actual sales techniques throughout the book get the blood going and inevitably help you be a better salesperson. The title alludes to the fact that we’re always selling […]
Read More… from Sell or Be Sold by Grant Cardone – Book Summary / Book Review
I’m going to be a doing a series of blog posts cataloguing my favorite books in digital marketing and offering book reviews, but more than reviews – brief book summaries to give as much of the value as I possibly can, but hopefully it’ll inspire some people to read the full book as well. If there’s […]
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