Why collect ‘Key Performance Indicators’ – KPI’s for your digital marketing efforts? Well, if you determine the right one’s – the one’s that affect the traffic to your website and conversions / contact forms / sales, you can create a brief one page document that lays out these key pieces of data so high-level people […]
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How do you determine if a trend is used poorly? Empathy and intuition. Consult your inner jiminy cricket. Would you like it if someone did this to you with their website? If the answer is no, perhaps you should forgo the fifty pop-ups even though you ‘got so many newsletter sign-ups’ that you can spam […]
The art of the shitty website takes more than just a hacky coding skill set and a bad eye for design. It requires an understanding of what beautiful design is so you can spit in the face of that. Here are 5 amazingly bad websites – that appear to be – please god please be […]
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User experience design is full of peril and intrigue. UX is all about making the experience of being on and navigating around a website easy as possible and pleasant. It involves testing, planning, and being creative on how to best serve and delight people on the web. And yet, the struggle is real here are […]
Creating a content calendar is hard – or so the thousands of plugins and tools would have it seem. “We’ll simplify it for you,” and so on and so forth, but the real nuts and bolts of the situation are that you need a place to come up with ideas for blog posts, and you need […]
Read More… from Creating content around your business goals + Planning Template
After reading many posts on HubSpot, I was always appreciative that their call to actions at the end of blog posts were specific to what I just read. When I finished a post about social media, there would be a call to action: “Enter your e-mail now, for a free download of ’99 quick tips […]
Read More… from WordPress: Conditional Call to Action after a Post Based on Category
After studying Unbounce founder Oli Gardner’s un-negotiables for landing page design, and digging deeper into what the absolute ideal looks like according to marketers who A/B test on a regular basis I’ve come up with these helpful guidelines: Include your unique value proposition. What is the purpose of the page and why should the ideal […]
Read More… from What’s the Ideal Landing Page Layout? [Wireframe Template]
So as a practitioner of many disciplines within design and digital marketing, creating the perfect role for myself with title and responsibilities can be difficult, and perhaps it is for you as well. Perhaps you have been a UI Designer – designing in Illustrator, Photoshop or Sketch, a UX Designer prototyping in InVision, UXPin, or […]
Read More… from What’s Your Title? Digital Marketing Roles to Aspire To
Patience is a virtue that is not up everyone’s alley. In the modern age where everything is time bound, no one wishes to sit in front of the screen waiting for a website page to load. Slow loading speed is one of the most common reasons for losing your website’s audience and leading to user discontent. Faster […]
Read More… from Handy Tips that Can Help You to Improve Your WordPress Site Performance
The Mirroring Effect is the behavior in which one person subconsciously imitates the gesture, speech pattern, or attitude of another. Mirroring often occurs in social situations, particularly in the company of close friends or family. The concept often affects other individual’s notions about the individual that is exhibiting mirroring behaviors, which can lead to the […]
Read More… from Mirroring Psychology and How It’s Used in Marketing & Design
