(This post was inspired by a suggestion from Invoices2Go, a resource for invoices and staying organized.) Doing freelance work isn’t always easy. First you have to find the clients that are a good fit for you, then you have to play account manager and the technician doing the work at the same time. That being said […]
I spent some solid time on some graphic design for our wedding, and this is the first time I’m allowed to share it to anyone besides the wedding guests. I searched through some wedding graphic design inspiration on Pinterest and at the local letterpress, and I didn’t see anything that really captured the flavor of […]
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The fashion and extravagance of Italy is refreshing, particularly juxtaposed against it’s carefree people. I simply toured in a couple areas but the impression I came away with was that the people of Italy deeply care about aesthetics and have a rich cultural and artistic heritage to match. The typography throughout the places we visited […]
Perfection is limiting. It allows you to look down on other people, but it can stop you from shipping things that are very good. I don’t want to push publish on this project, because it doesn’t look like it’s my full-time job. But all of that work goes to waste, or you do alot […]
When creating any piece of digital content online, the imagery that accompanies it (or is the centerpiece of it) is becoming more and more important. I’ve found success in creating visuals through infographics, quotes online, examples of my work (rough and finished), creative photography that’s original and showcases benefits, and informational graphs, statistics, and bullet […]
Read More… from Visual Content Strategy -Tools for Design & When to Hire Help
Why collect ‘Key Performance Indicators’ – KPI’s for your digital marketing efforts? Well, if you determine the right one’s – the one’s that affect the traffic to your website and conversions / contact forms / sales, you can create a brief one page document that lays out these key pieces of data so high-level people […]
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How do you determine if a trend is used poorly? Empathy and intuition. Consult your inner jiminy cricket. Would you like it if someone did this to you with their website? If the answer is no, perhaps you should forgo the fifty pop-ups even though you ‘got so many newsletter sign-ups’ that you can spam […]
The art of the shitty website takes more than just a hacky coding skill set and a bad eye for design. It requires an understanding of what beautiful design is so you can spit in the face of that. Here are 5 amazingly bad websites – that appear to be – please god please be […]
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User experience design is full of peril and intrigue. UX is all about making the experience of being on and navigating around a website easy as possible and pleasant. It involves testing, planning, and being creative on how to best serve and delight people on the web. And yet, the struggle is real here are […]
Creating a content calendar is hard – or so the thousands of plugins and tools would have it seem. “We’ll simplify it for you,” and so on and so forth, but the real nuts and bolts of the situation are that you need a place to come up with ideas for blog posts, and you need […]
Read More… from Creating content around your business goals + Planning Template
