7 Principles of Copywriting For More Persuasive Lead Generation

Your website’s copywriting is probably losing you customers right now. It focuses on you – and not the customer. It doesn’t make anyone WANT it bad enough.  The language is “fluffy” and not specific. You have to make them WANT it more – this article will help you do that step by step – with […]

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Systems & Processes: Turn Your Roofing Business Into a Turnkey Operation

For the Next Level Contractor Podcast, Tim sits down for a video chat with Jake Dempsey of Job Nimbus to talk about using systems and processes to turn your roofing and home services business into a turn-key operation. All too often contracting business work from all different places and have information spread into even more […]

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Do Too Many Outbound Links Hurt SEO? [12 Expert Tips]

Outbound links are great (in moderation) for your website’s SEO, particularly if you’re linking to authoritative websites (for instance, Wikipedia, WebMD, and Forbes.) But what about linking wildly and often – or linking 50-100 links on a page? What about those links? Kevin Indig of G2.com asked his followers (composed of brilliant SEO’s and John […]

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Is There a Class-Action Lawsuit Against Home Advisor & Why?

Home Advisor has a long-standing reputation as being scammy. The digital marketplace for home builders, remodelers, roofers, and other contractors has had thousands of accusations of faking their leads for the contractors signed up on their site. So, have these accusations lead to a class-action lawsuit against Home Advisor? It sure has. But there is […]

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Agriculture Marketing: How to Generate More Leads

Agriculture marketing and lead generation go hand in hand. What really is marketing without lead generation or lead generation without marketing. Marketing is the “activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Lead generation is one of those processes […]

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7 High-end Website Design Principles The Pro’s Use

Having a good looking web design is more important than might think. You could have every other conversion optimization tactic in the books going at full force, but if your website looks crappy, then it’s not really going to matter. Just like most companies out there, you probably want a website that attracts more business […]

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17 Website Footer Designs – Hall of Fame Examples and Best Practices (2025 Update)

Website footers are the most under-rated, and powerful element of website design. Great footer design caps off the end of the site, are an amazing place for ‘calls-to-action’, contact information, and navigation. They seem to be under-rated because some people focus exclusively on the ‘header’ or the top of the website, and the ‘billboard’ of […]

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Should I Use HomeAdvisor for Hiring Contractors? 5 Pros and Cons

HomeAdvisor is a tool for homeowners to search for and hire contractors based on the service they need, their location, their budget, etc. They can look at reviews and contact any number of contractors in their area with ease. However, as useful as it intends to be, we often see abysmal reviews and complaints regarding […]

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