PPC Strategist / Account Executive – HIRED

We are currently looking for a PPC Strategist / Account Executive here at Hook Agency. This role would be a full-time (40 hours/wk) position. We are looking for someone who can lead the day-to-day management of many accounts, and also be comfortable with the higher-level strategy of ads and marketing for our clients. You will […]

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The Single Most Important Rule in Copywriting

I know what you’re thinking. That this title is extremely clickbaity and that there probably isn’t going to be much sustenance to this blog. Well, you’d be half-right. That title is quite clickbaity, but this post is going to be filled with so much damn sustenance you’ll have to loosen your belt after you’re done […]

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Multiple Websites vs. One Central Hub – What’s Right for Multiple Location Businesses?

A fairly common question that many business owners with multiple locations have is whether they should create one giant website to house all their info or create smaller, individuals sites for each location. Today we’ll be breaking down the benefits of each of these options to help point you in the right direction. Reasons to […]

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Electrician Marketing Tips: How to Get More Leads

Electrician marketing: the marketing efforts put forth by an electric company or an electrician in an effort to earn more leads and more business. That’s a pretty simple definition of what electrician marketing is. It’s not complicated; it’s just the strategy that you use to get more leads for your business. But marketing as a […]

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Top 3 Facebook Ads All Contractors Should Have + Examples

Recently, Hook’s Tim Brown sat down to chat with Joseph Hughes of Contractor Dynamics to talk about Facebook Ads. Specifically, they conversed about three critical types of campaigns contractors should utilize to attract clients, as well as talent. It’s a great conversation, and I highly recommend watching the video. For a brief synopsis and key […]

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7 Best LinkedIn Strategies for Engagement (w/ Examples)

LinkedIn is currently operating as some sort of weird paradox. There are roughly 575 million LinkedIn users in the world today (260 million of which are considered “monthly active users”). Between those nearly 600 million folks, 9 billion impressions occur each week. But, here’s the kicker: only 3 million LinkedIn users share content regularly. In […]

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5 High-End Home Building Stats to Know in 2025

Paying attention to industry statistics and trends is important regardless of the field your business operates in. When you are in-tune with the ebbs and flows your industry, you’ll be better equipped to make the necessary changes to combat these trends. This is especially true for the home building industry. Paying attention to industry and […]

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21 Digital Marketing Resources for Beginners

Whether you’re starting a business, pivoting to digital, or making a career change, making the leap into digital marketing can be overwhelming. There are so many things to learn and everything seems just as important as the other. In an effort to simplify the beginning stages, we’ve compiled a list of some of the digital […]

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