Originally published September 7, 2024. Updated November 3, 2026.
Angi (formerly Angie’s List, now combined with HomeAdvisor) sells leads to contractors. Some pros swear by it. A lot more swear at it. Below is what Angi leads actually cost based on Angi’s own help pages, what contractors say in real reviews, the public legal record, and what to do instead if you’re tired of paying for shared leads.
The short answer: how much does Angi charge for leads?
Angi doesn’t publish a price list. According to Angi’s pro help center, lead pricing “varies based on task, location, and how homeowners requested their quotes.” What Angi does spell out:
- You’re charged as soon as a standard lead is sent, whether or not you open or respond to it.
- Each request can go to up to 5 pros, depending on the lead type and your service area.
- “Opportunities” are different: you only pay if you accept the connection.
- Lead credits exist, but only “in some cases”, such as leads that aren’t relevant to your services.
- Billing is weekly, your monthly budget “is not a hard cap,” and memberships auto-renew unless otherwise stated (Angi billing FAQ).
Angi help pages checked November 2026. Policies change, so confirm the current terms in writing before you sign up.
In the reviews below, contractors report paying anywhere from tens of dollars to around $300 for a single lead. That matches what Angi says: price depends on the job, the market and how the homeowner asked.
Angi leads reviews from real contractors
A representative sample of what contractors post on review sites and trade forums:





The pattern is consistent: leads shared with several competitors, charges for leads that never answer, and frustration getting credits or canceling.
Dmitry Lipinskiy on the true cost of Angi leads
We sat down with Dmitry Lipinskiy of Roofing Insights to talk through his experience. His take: when every lead goes to several contractors, you end up competing on price, and the real cost is the lead fee plus the margin you give up to win the job.
- Leads from Google, Maps and AI search
- Nobody else is buying the same lead
- You own your website and ad accounts
“Hook Agency has been an incredible partner for our digital marketing growth.”
Kristin Sullivan, Bob’s ACWant pay-per-lead without the sharing? See Local Services Ads
Angi’s legal history (sourced)
- 2014: Angie’s List paid $2.8 million to settle a lawsuit alleging it auto-renewed members at a higher rate than they expected.
- 2016: Angie’s List agreed to pay $1.4 million to settle class actions alleging that advertising payments from providers affected ratings, reviews and search rankings (KTNV).
- 2023: The FTC finalized an order requiring HomeAdvisor, now part of Angi, to pay up to $7.2 million over how it marketed leads to service providers (FTC). Read the details in our HomeAdvisor reviews.
The settlements were made without an admission of wrongdoing. For the consumer side of the brand, see our Angie’s List reviews.
Do any contractors like Angi leads?
Yes. Angi tends to work better for contractors in smaller or rural markets with less competition, for fast-decision services like cleaning, junk removal and handyman work, and for pros who answer within minutes and treat it as a gap-filler. Here’s a landscaping company that used HomeAdvisor to help build their business:

In the Hatch survey above, Angi/HomeAdvisor was the most-used lead aggregator by a wide margin, which is part of why the same homeowners can hear from several contractors.
How to get more out of Angi if you use it
- Respond in minutes. On shared leads, the first good conversation usually wins.
- Tighten your service area and job types so you aren’t paying for work you don’t want.
- Use Opportunities if you want to choose before you pay.
- Track every Angi lead to a booked job, and request credits for irrelevant leads right away.
- Set a hard internal budget, since Angi’s monthly budget isn’t a hard cap.
Angi leads vs Google Local Services Ads
| Angi leads | Google Local Services Ads | |
|---|---|---|
| Where you show up | Inside Angi’s platform | Top of Google search results |
| Who else gets the lead | Up to 5 pros per request | The homeowner picks your listing and calls or messages you |
| How you pay | Per lead, charged when sent | Per lead, with a dispute process for invalid leads |
| What you build | Reviews on Angi | Reviews and visibility on Google |
For most contractors, Local Services Ads are the better pay-per-lead option. Take our free LSA course to set them up right.
Own your leads instead of renting them
Every lead you buy from a marketplace stops the day you stop paying. The leads you earn keep coming:
- Google Business Profile and reviews to win the Map Pack for free.
- Local SEO and AEO so you show up on Google and in AI answers when homeowners search.
- Google Ads for fast, controllable calls on the jobs you want.
- A website that converts the traffic you already get.
That’s what Hook does for home service companies. See our local SEO services, our pricing, or book an intro call. If you’re comparing other lead options, see our list of home services lead generation services.
Frequently asked questions
How much does Angi charge for leads?
Angi does not publish fixed prices. Its help center says lead pricing varies based on the task, location and how the homeowner requested quotes. Standard leads are charged as soon as they are sent, whether or not you respond.
Are Angi leads shared with other contractors?
Yes. Angi says each customer request is matched with no more than 5 pros, depending on the lead type and service area.
Can you get refunds on Angi leads?
Angi says that in some cases you can request a lead credit, such as for leads that are not relevant to your services. Request credits quickly and keep records of bad leads.
Is Angi worth it for contractors?
It can work as a gap-filler, especially in smaller markets and for pros who respond in minutes. Most contractors get better long-term results from Local Services Ads, local SEO and Google Ads, where leads are not shared.
Are Angi and HomeAdvisor the same company?
They are part of the same company. HomeAdvisor and Angie’s List combined under the Angi brand, and HomeAdvisor was the subject of a 2023 FTC order over how it marketed leads to service providers.
