Do you want to bring in more leads this month? In this new digital age, it’s crucial that every company has a website that is representative of their business. Does the quality of your web presence represent the quality of your services?
“We considered several web-design firms before selecting Hook Agency to redesign a large portion of our company site, and we’re incredibly happy with the results. Not only was the team able to create exactly what we wanted, they’ve come up with some great compromises between keeping our brand voice and SEO writing, providing solutions that I’m confident no other firm would be able to dream up. It’s been a very collaborative process and we’re seeing great outcomes.”
Josie Franske
sheadesign.com
“The standards were set very clearly as far as what our goals were with the project and their knowledge of online platform design and marketing established a clear strategy as to how we would achieve those goals”
Josh Swisher
northfaceconstruction.com
Search Engine Optimization or SEO for short is the practice of optimizing and marketing your website to encourage search engines to rank your website higher in their results. This means that sites with better SEO will bring in more traffic each month.
But the most critical part of SEO is the keywords that you’re trying to rank for. As a roofing company, you are only interested in bringing in traffic that is interested in a new roof, so, you must market your website to rank highly for roofing related queries.
We have been doing roofing SEO for years, and we know the websites that we can build links from and the ones that we can’t. This gives us a unique ability to rank your site for competitive keywords that will bring in targeted traffic each month, the kinds of people who have their credit cards in their hands and are already ready to purchase.
Get Roofing SEO
If you do any marketing at all for your roofing company, digital marketing should be it. As the most cost-effective marketing strategy for small and medium-sized businesses, digital marketing can help propel you ahead of the competition without breaking the bank.
We’ll work with you to discuss your business goals and which digital marketing strategies to implement to meet them. We love helping small businesses thrive with Roofing SEO and we’re looking forward to teaming up with you!
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SEO is split into two parts; on-page and off-page. On-page SEO is the technical structure of your web pages, and off-page SEO includes signals like the number of links to a page. We do everything that we can to improve both.
Your on-page SEO is influenced by factors like the structure of your website, the speed of the site, the quality of your content and how your keywords are used in that content. Our first step will be to audit your entire website and decide what improvements can be made.
With off-page SEO we prefer to perform legitimate white hat marketing techniques instead of just link building because this is more sustainable and safer for our clients.
These marketing techniques are designed to get your website featured around the internet using articles that will link back to the pages that you want to rank. These links signal to Google that your page is popular and credible, encouraging them to rank it higher in the results pages. Our services often double our client's website traffic and leads – we can share with you our exact methods, send us a message now!
1. Do local directory listings - and make sure you have a consistent name, address and phone number on every single one.
2. Write meta-titles and descriptions for all of your top money-making service pages, and for that matter – make sure they each have their own page.
3. Create videos to explain each of your services, ideally on-location. The 'time on site' increase that videos bring, actually helps your site rank higher.
4. Get links back to your site with methods like "guest posting", which just means writing for other websites and linking back. (we do this for our Roofing SEO clients.)
5. Write 700+ words on each of your main service pages.
6. Get at least 3 giant guides out on the site, and write blogs regularly (we also do this for our clients.)
Click here for a full explanation of our top SEO Tips for Roofers
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Member of the Forbes Agency Council
MN Search - Board of Directors
Gold Winner - Website Redesign, Corporate / B2B
Outstanding Achievement in Internet Advertising - Outstanding Website
