How To Optimize Google My Business: A Beginners Guide to Ranking Better

Common Misconceptions in Web Design

Around 70% of searches are being done using Google.  This adds up to over 80,000 Google searches every second. And since a majority of people don’t go beyond the first page of their search results, your missing out on a lot of potential customers.  How much you ask? When you rank beyond the first page […]

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SEO Crash Course – What You Should Know In Under 5 Minutes

A person types on a laptop, surrounded by SEO icons—a rocket and magnifying glass—capturing the essence of an SEO crash course in under 5 minutes. The setting is a casual indoor environment with a wooden table, embodying quick and effective learning.

Most SEO resources and explanations are long and complex. Instead of laying everything out in a simple manner, they get into the weeds, making SEO more complicated than it actually is.  As a result, people may end up with a blurred understanding of SEO, leading them to focus on the wrong things.  This article is […]

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What is a Backlink? And How Do You Get a GOOD One?

Links Matter in SEO Infographic

Have you ever been reading an article – and they link off to a useful resource, like this? Every single link like that, that exists – is like a vote for that page that it’s linking to’s importance, in Google’s algorithm. Some links votes count more than others. You can do things to increase the […]

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Is SEO Worth it? 4 Ways to Know if SEO is Right For Your Business

Digital online marketing

So, you’ve been thinking about investing in SEO for your business but still aren’t quite sure if it’s the right call. After all, you only have a finite amount of resources to spend on marketing, and there are a lot of different roads you can take to try and increase traffic and conversions on your […]

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10 Keys to Avoid SEO Disaster During a Website Redesign

SEO Relaunch Website Checklist

Have you ever gone through a Website relaunch disaster and saw rankings drop drastically? These are some really simple things but they are absolutely essential to making sure that you don’t totally ruin your website’s rankings when doing a redesign. It’s crazy how many times I’ve seen someone’s traffic go for hundreds of people a […]

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3 SparkToro Reviews 2022 | Audience Intelligence Tool for Influencers / SEO

SparkToro Reviews 2020

According to SparkToro – SEO’s might use SparkToro’s data to “SparkToro can help you find exactly those sources that reach the link-likely, amplification-primed groups you need to grow visibility, rankings, and traffic.” SparkToro Audience Intelligence tools allow you to dig deeper into your audience: Where they spend time online Listen to Watch Talk about Hook Agency […]

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Site-wide Footer Links Are Bad for SEO, Do This Instead

Footer Links for SEO

If you’re a web designer or developer – it’s always been a common practice to put the name of your company in the footer, and link back to your site. First of all – for years this was great for SEO. There’s even some evidence it still works. It’s not that crazy to get some […]

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On-page SEO for 2025: A Simple But Powerful 10-Point Checklist

A map-themed background features a clock set to 10:10, accompanied by a checked checkbox and the text "Increase Time on Site" in orange, subtly hinting at effective On-page SEO strategies for 2024.

On-page SEO is just making sure the formatting and elements of a particular page are as optimized as they can be for search engines to serve up your site + page for the terms that you want them to be served up for. The elements that lead to a well-optimized page can be everything from […]

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9 Methods of Lead Generation for Window & Door Replacement Companies

Six-pane, white-framed window replacements.

Getting more business opportunities is something that many companies constantly find themselves looking for. After all, more business is what makes you more money.  When you are busy running a business, it can be challenging to find new ways to gain more leads and potential customers.  Use this list of proven methods for lead generation […]

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