Paid ads aren’t cheap, especially through Google Ads and when you’re spending that much each day, you tend to keep a very close eye on your click-through and conversion rates. But have you ever thought about how many of the clicks that you’re paying for could be fraudulent? Click fraud isn’t as widespread as it […]
Read More… from How to Stop Click Fraud in Google Ads: A 2026 Guide for Home Service Contractors
Google doesn’t rank websites the way you think it does. If you still believe you can outsmart the algorithm with a few extra keywords and some backlinks from random directories, you’re playing a 2012 game in a 2026 world. Here’s the reality: when people ask how does Google rank websites, they’re usually imagining some mysterious […]
Read More… from How Does Google Rank Websites? Inside the Algorithm
Have you ever found yourself frustrated when seeing a “404 page not found” error? This article will relieve your frustration and walk you through the steps to fix this pesky error. Possibly, equally as frustrating, is seeing the unable to upload an image to Wordpress error. These errors do exist and happen to everyone, know […]
Read More… from How to Fix Wordpress Page or Posts Returning a 404 Error
If you want people to trust your company – you need to get them the right information. That means having 5-stars all over Google and Facebook, having testimonials, being part of organizations, and having pictures of your team and happy customers. […]
Read More… from Construction Marketing Podcasts + Why Listen to Podcasts?
When I was a kid, we planted a garden in the backyard: carrots, beets, lettuce, tomatoes and sometimes even a row of corn. I remember planting carrot seeds according to the instructions on the back of the seed packet. The seed packet told me everything I needed to know: how far apart to plant the […]
Read More… from Best Time to Post on Facebook According to 5 Studies
Are you looking to produce a custom branded login screen for your clients? In this blog post, we will walk through how to customize in the login screen within your theme. This is the default Wordpress branded login screen. **Before making any changes to a live client site, make sure you have a good back […]
Read More… from How Can I Change the Login Screen Styles on WordPress
Quick Concepts I’ve seen some really huge amounts of traffic squandered just because a company doesn’t do redirects on their website when they relaunch… If the URL’s on your website change at all… when you change your site… You HAVE to do Redirects – Catalog all the existing URL’s in a spreadsheet – Write […]
Read More… from 301 Redirect Your Pages on a Relaunch – Technical SEO Simplified
Quick Concepts A silo essentially means a category of content … but it also means that as you drill down into that sub-section of the site, that you access content that you can’t access anywhere else on the site – meaning you effectively group content and have neighborhoods – or – ’silos’ within the site, […]
Read More… from Silo Content Categories – Technical SEO Simplified
If you want people to trust your company – you need to get them the right information. That means having 5-stars all over Google and Facebook, having testimonials, being part of organizations, and having pictures of your team and happy customers. […]
Read More… from Get on Every Directory You Can (But Don’t Buy Garbage Leads)
Quick Concepts What are LSI Keywords? LSI = Latent Semantic Indexing, but simply put it means keywords that often show up in the same context as your main keyword. That means if you blog about ‘buttons’ Google’s algorithm uses LSI Keywords to figure out if you’re bloggin about ‘buttons and string’ or ‘keyboard buttons’. So […]
