As digital marketing evolves, two of the most prominent options for local businesses to reach potential customers are Google Ads and Local Service Ads (LSAs). While both are essential tools for increasing visibility on Google’s search platform, they cater to different needs and offer distinct advantages. In this guide, we’ll dive deeper into the key […]
Read More… from Google Ads vs Local Service Ads/Guaranteed (Pro’s + Con’s)
In the HVAC and home service industry, lead quality isn’t just a number. It’s the backbone of scaling and maintaining a thriving business. Too many entrepreneurs waste time chasing weak leads, especially during peak seasons, while struggling in slow periods. So how do you master lead generation without falling into the same traps as everyone […]
Read More… from How to Increase Customer Loyalty in HVAC + Home Services
Are you tired of working for someone else and want to be your own boss? Are you handy with tools and have a knack for fixing things? Well, owning an HVAC business might be the perfect venture for you! Setting up your own HVAC business may seem like a daunting task, but fear not! Here’s […]
Read More… from How to Start an HVAC Business From Scratch [Video Guide]
When it comes to choosing a contractor, especially for something like roofing, plumbing, HVAC, or electrical work, you want to make sure you’re getting someone who will do the job right. But how do you know who to trust? Ryan Redding recently asked this, and here are some of the most common points people focused […]
Read More… from How to Choose a Contractor (According to Home Service Contractors)
So I often go looking for web design color schemes on Pinterest, and beautiful web design color schemes on Dribbble. But, I thought I’d brainstorm 5 color schemes for web design from my perspective and share them on my blog to help kickstart other designers as they have helped kickstart me in my work doing […]
Read More… from 5 Web Design Color Palettes – Web UI Inspiration
The Minnesota Timberwolves had an impressive 2023-24 NBA season, finishing with a 56-26 record, placing them third in both the Northwest Division and the Western Conference. Despite a valiant playoff run, they were eliminated in the Western Conference Finals by the Dallas Mavericks. As proud Minnesotans, Hook Agency knows how much we love our sports—and […]
Ready to streamline operations and maximize efficiency, particularly around automated lead follow-up? Here’s why Chiirp might just be the game-changer your business needs… Tommy Mello Weighs in And Believes Chiirp is Better “Considering I’ve used almost everything on the planet and I know what’s going on behind the scenes…. Im betting big on Chiirp. With […]
Read More… from Chiirp vs. Hatch for Automated Follow-Up (Pro’s + Con’s)
We’ve built so many general construction contractor websites – but really still love to poke around and find other amazing sites that are out there. These sites (whether our designs or other website design companies) really demonstrate some excellent principles of effective web design and general aesthetics. (In addition to these amazing contractor website examples […]
Read More… from Construction Contractor Websites Design (19 Examples)
How do you get leads as an individual sales rep at a roofing, hvac, or other home service company? It comes down to taking complete responsibility. I was once in this position, working for a different company and learning from their tactics for acquiring leads and trying to reproduce it for myself. I had one […]
Read More… from How to Generate Leads as a Salesperson (Guide + Resources)
We grilled Sebastian Jimenez from Rilla AI, and we’re diving deep into how AI is revolutionizing the roofing sales industry. Sebastian is the founder and CEO of Rilla, the leading virtual ride-along software for roofing and general home improvement industries. Get ready for some crazy insights asking questions to Rilla’s database of over 1 million […]
Read More… from Roofing Sales A.I. Answers Burning Questions w/ Sebastian Jimenez
