If you think winning HVAC jobs means offering the lowest price, think again. The race to the bottom on pricing isn’t just hurting your profits, it’s putting your entire business at risk. In 2026, the HVAC companies that are thriving aren’t the cheapest, they’re the smartest. Take Scott Feller, founder of Koala Cooling, as an […]
Read More… from HVAC Pricing Guide: Stop Losing Money on Bids in 2025
If you run an HVAC, roofing, or plumbing business, you’ve probably noticed something lately: Customers expect more. Faster quotes. Smarter follow-ups. A smoother experience from start to finish. That’s where AI comes in. By 2026, AI in marketing is projected to hit $47 billion. Nearly 90% of Fortune 1000 companies are already investing, and for […]
Read More… from How Home Services Can Leverage AI Marketing in 2025
We asked roofers a simple question:“What’s your roofing pricing strategy? Any tips to stay competitive or go-to moves to protect margin?” Turns out, there’s no one-size-fits-all answer—just a whole lot of real-world experience (and a few bold opinions). Some swear by spreadsheets. Others lead with relationships. A few? They just double everything and let the […]
Read More… from Roofing Pricing Strategies That Actually Work
You know plumbing like the back of your hand. But when it comes to getting the phone to ring consistently? That’s where things get tricky. Most plumbers didn’t get into this business to become marketers—but like it or not, the right advertising is what keeps the trucks moving and the jobs flowing in. In this […]
Read More… from Plumbing Advertising Ideas: 17 Smart Ways to Get More Calls and Booked Jobs
If you’re an HVAC, roofing, or plumbing business owner looking to grow, you’ve probably asked: Do I hire an in-house marketing employee or work with a marketing agency that knows my industry? On the surface, building an internal team seems like the obvious choice. But when you dig into the costs, timelines, and skill sets, […]
Read More… from Should I Hire Internally Instead of an Agency?
Starting a home service business is no joke. At first, it’s just you, taking the calls, running the jobs, doing the billing, and somehow remembering to eat lunch. But eventually, the question hits: Who do I hire first? We asked real contractors and trades pros to weigh in on the best order to build your […]
Read More… from The Best First 5 Hires for HVAC and Plumbing Companies | Hiring Guide
You poured money into your home service business and have a great team. The work you do is solid. But… your phone’s not ringing as it should, and the leads aren’t coming in. Maybe you’ve even asked yourself, “Why isn’t my website converting visitors into real customers?” Here’s the truth: it’s probably not your business, […]
Read More… from 5 Signs Your Home Service Website Is Repelling Customers
National Roofing Week (June 1–7, 2025) is hosted by the National Roofing Contractors Association (NRCA) to spotlight the incredible work roofers do every day, and it’s the perfect time for your company to join the conversation. Not only is it a chance to show pride in your craft, but it’s also a smart marketing move. […]
Read More… from 5 Easy Ways to Celebrate National Roofing Week on Social Media
You’ve walked the property, explained the best system for the job, and built trust with the homeowner. Now comes the part that can make or break the sale: the proposal. A sloppy, unclear, or overly basic estimate can send potential customers running, or at least shopping around. A clean, professional HVAC proposal shows that you […]
Read More… from 7 Free HVAC Proposal Templates (Curated for Contractors Who Want to Close More Jobs)
Still sharing your Google login? Don’t. There’s a better, safer way to give your team or your marketing agency access to your Google Business Profile. You can let them respond to reviews, update hours, post updates… without handing over full control. It takes less than five minutes. And you can remove access anytime. Let’s walk […]
Read More… from How to Add a User to Your Google Business Profile (Step-by-Step)
