Author: Mandelyn Miller

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https://hookagency.com/hbl-login
About Mandelyn Miller
Mandelyn Miller is Marketing Manager at Hook Agency with expertise in digital design, content, and social media. She focuses on aligning brand aesthetics with clear, effective marketing execution.

Posts by Mandelyn Miller

How Can YouTube Help with Your Home Services Business?

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Growing your HVAC, plumbing, or roofing business? Here’s the hard truth: traditional lead chasing is drying up. But there’s a powerful opportunity hiding in plain sight—YouTube, the world’s second-largest search engine, where billions turn daily for answers, advice, and recommendations. For contractors, this isn’t just another platform. It’s a direct line to customers actively searching […]

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Should Home Service Businesses Worry About Generative Engine Optimization (GEO)?

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If you run an HVAC, roofing, or plumbing business, you’re probably hearing a lot about SEO and AI-powered search. So here’s the big question: Is generative engine optimization for home services something you need to focus on now, or can you stick to traditional SEO for a while longer? Here’s what you need to know: […]

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HVAC Pricing Guide: Stop Losing Money on Bids in 2025

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If you think winning HVAC jobs means offering the lowest price, think again. The race to the bottom on pricing isn’t just hurting your profits, it’s putting your entire business at risk. In 2026, the HVAC companies that are thriving aren’t the cheapest, they’re the smartest. Take Scott Feller, founder of Koala Cooling, as an […]

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How Home Services Can Leverage AI Marketing in 2025

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If you run an HVAC, roofing, or plumbing business, you’ve probably noticed something lately: Customers expect more. Faster quotes. Smarter follow-ups. A smoother experience from start to finish. That’s where AI comes in. By 2026, AI in marketing is projected to hit $47 billion. Nearly 90% of Fortune 1000 companies are already investing, and for […]

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Roofing Pricing Strategies That Actually Work

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We asked roofers a simple question:“What’s your roofing pricing strategy? Any tips to stay competitive or go-to moves to protect margin?” Turns out, there’s no one-size-fits-all answer—just a whole lot of real-world experience (and a few bold opinions). Some swear by spreadsheets. Others lead with relationships. A few? They just double everything and let the […]

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Plumbing Advertising Ideas: 17 Smart Ways to Get More Calls and Booked Jobs

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You know plumbing like the back of your hand. But when it comes to getting the phone to ring consistently? That’s where things get tricky. Most plumbers didn’t get into this business to become marketers—but like it or not, the right advertising is what keeps the trucks moving and the jobs flowing in. In this […]

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Should I Hire Internally Instead of an Agency?

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If you’re an HVAC, roofing, or plumbing business owner looking to grow, you’ve probably asked: Do I hire an in-house marketing employee or work with a marketing agency that knows my industry? On the surface, building an internal team seems like the obvious choice. But when you dig into the costs, timelines, and skill sets, […]

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The Best First 5 Hires for HVAC and Plumbing Companies | Hiring Guide

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Starting a home service business is no joke. At first, it’s just you, taking the calls, running the jobs, doing the billing, and somehow remembering to eat lunch. But eventually, the question hits: Who do I hire first? We asked real contractors and trades pros to weigh in on the best order to build your […]

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5 Signs Your Home Service Website Is Repelling Customers

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You poured money into your home service business and have a great team. The work you do is solid. But… your phone’s not ringing as it should, and the leads aren’t coming in. Maybe you’ve even asked yourself, “Why isn’t my website converting visitors into real customers?” Here’s the truth: it’s probably not your business, […]

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5 Easy Ways to Celebrate National Roofing Week on Social Media

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National Roofing Week (June 1–7, 2025) is hosted by the National Roofing Contractors Association (NRCA) to spotlight the incredible work roofers do every day, and it’s the perfect time for your company to join the conversation. Not only is it a chance to show pride in your craft, but it’s also a smart marketing move. […]

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