If you aren’t regularly posting or engaging customers and prospects on social media, you might be missing a huge opportunity to generate more attention. We can help you be more active and be front and center to your audience by:
The more times your customers and prospects are seeing your company, reading your content, or even seeing you curate relevant content on social media – the more likely they are going to think of you when it's time to buy. We post for you strategically, regularly, and without you having to think about it.
What happens when someone favorites your tweet or follows you? When they comment on your Instagram post – or show up in your feed? You might check them out! Over time – the more people checking you out from regular engagement, the more possible customers you're in front of on social media.
It looks bad when someone messages your company, comments, or tweets at you and you are M.I.A. – but you have a company to run, or other activities to attend to than to sit around all day ready to attack a new message on your Facebook page. We can make it painless, by responding to those things for you and relaying important messages and leads when appropriate.
A quick introduction – I feel like Instagram is the number one social network right now. Instagram stories are addicting as h*ck, and I personally can't get enough. The idea that you can get a glimpse into peoples lives without moving a muscle and sitting on your couch is kind of delightful.
The number of people engaging with Instagram stories is high from what I can tell by looking at views of my content; it's not even close with Snapchat. Thirty people might view my snap 'moment, ' and 250 people will view my IG story. Of course, this is specific to every individual. On Instagram, it's easier to find and grow a following by interacting. Where-as on Snapchat it's a bit more closed up, and discovering new people is harder.
"People don't notice 'announcements,' they notice consistency."
This is particularly true with a platform like Instagram stories (and Snapchat) where the post disappears the day after you post it. If you can get into a rhythm of posting interesting content, and tying it back to your business – you have a much better chance of making the platform work for you.
Before the only accounts that could use links were 'Verified' accounts with the little blue checkmark, but ever since Instagram allowed you to link off the platform when you have a business account, I'm hooked. I always feel that if I can't include a link to something, it's a little less valuable to me and my business because people become customers only after they visit my website and I can better 'own' the experience.
I am admittedly not the best at this – but YouTube ad monster Tai Lopez said that's why he shoots all of his videos when he's in a fun environment like a nice car or a beautiful house. For me, it just means educating in a fun way about how to do digital marketing well (follow me @timbdesign) and also trying to document a bit when I'm doing fun things. Whatever fun content means to you – by pushing it up 10% it can help limit people from feeling overwhelmed with all the education – it is social media at the end of the day, and usually, people are trying to unwind when they are on it.
How can I share a ton of value without overwhelming with technical words?
It's a weird balance of going deep and useful, but then drawing back and telling people what it means if they have no idea what you're talking about. I could give a three minuted video schpeel on SEO, but I also try to draw back and just say this is a quick tip for anyone that wants to get more people finding them on Google.
For your business - what can you say that would be useful to the layman? If you're a roofer for instance, what do people need to know about gutter maintenance that they can easily do themselves? What can they do if their roof shingles are curling? What are some quick fixes for hail damage or a leak? Things that will tide them over until they can hire you of course. :)
If you are always trying to do a three-part movie with a plot, beginning, middle, and end – you might miss out on the spontaneous things that happen more spur of the moment. Get in the habit of sharing life with people. You don't always have to be informal work mode to post your life in a way people will appreciate. It's still good for business if it doesn't depict you in a highly unprofessional way. Maybe that doesn't mean pajama night with a tub of ice cream (or maybe it does), but it might mean sharing your kids at a parade, some funny thing that happened to you at Starbucks, or a recent experience doing your work that doesn't mean some gigantic lesson. It's about sharing life and being authentic.
Just like genuine people you meet in other circumstances, you want them to be professional - but still real. Do this on Instagram stories (and social media in general), and you'll be more likely to win business from it.
Are you satisfied with your modus operandi of business or do you wish for providing a creative edge to the social media presence of your business? Is the Twitter account sufficient for introducing your business values to stakeholders of same interest or are you getting intuitions about something being missed in your business opportunities? Well, to all these dilemmas, here is the one answer- Pinterest. Pinterest Marketing 2017 strategies are exactly what you are looking for your business expansion, in the most creative fashion ever possible.
The biggest question that will arise in your mind is about how to use Pinterest for business. Going by the Pinterest statistics, the number of active users of Pinterest reaches more than 100 million on a monthly basis. Thus, starting a business via Pinterest is literally not a big issue, unless your business is not creativity and innovation personified. Thus, in order to venture successfully with the help of Pinterest, few points have been mentioned hereafter, that can be adopted by the budding entrepreneurs or established businessmen, to mark their presence in the market. For all the business people sitting out there, pledge yourself to follow the five steps mentioned hereafter, to get your presence marked in the market as one of the most creative and inventive business.
Are you worried about the scheduling and rescheduling process on Pinterest that consumes most of your business time? Then, no need to be worried about that because Pinterest has upgraded its technology to mitigate this side effect of its posting process. Now, the user can connect his Pinterest account with his Buffer dashboard for scheduling the posting time of its Pinterest posts. This will, in itself, save the time of user who just needs to feed the schedule at his dashboard that will ultimately get buffered with the Pinterest account to post updates as per the scheduled time, without worrying about the repeated feedbacks and cross check work. The Buffer browser extensions can also be utilised in this regard, like Safari, Firefox, and Chrome, to further expand the scope and approachability of business.
You can reach out to Pinterest at any point of the day. However, you need to be specific about the content of your post as per the day and mood at Pinterest. For instance, if your posts are scheduled on Monday, then try to associate your business value with those of fitness and health. This will spread the message of making a fit and fresh start because a successful businessman resides in a fit body. Similarly, if you are scheduled to go online on Wednesday, then get your posts equipped with inspirational quotations because that is what exactly will be preferred by the jaded audience at the middle of the highly exhaustive week. Well, if this strategy of smart posts has been scheduled on weekends like Saturdays and Sundays, then pull up your socks to inspire all your potential followers for a weekend full of exotic vacations and beautifully craft ideas. This will be an exhaustive work for you but really an enticing process for the number of followers of your business.
Here comes the indispensable part of any business expansion strategy: Evaluation, Monitoring, and Critical Appraisal. Never forget to evaluate the relativity of your business with that of the interest of your followers so that next time when you plan for scheduling your Pinterest posts, you may not forget to display the alluring aspects of your business that will attract a huge fan population for your business. So evaluate your market performance and marketing strategy to support the further expansion of your phenomenal business idea.
Well, lazy butts! You cannot achieve success via Pinterest if you have not planned yet about the numerous creative posts that you are going to post on a daily basis. You have to bombard your Pinterest account with more than 10 posts a day so that the viewer may not even get the chance of swapping to any other business line. This is the most successful Pinterest marketing strategy that has been reviewed by various Pinterest based business firms.
Social media constitutes the binding thread of entire world and no one can stay away from getting entangled in this thread. Pinterest facilitates to link its account with other social media platforms like Google+, Facebook, YouTube, etc. so that you can easily tag, publish and link the favourite Pinterest pins on these links. Consequently, it will provide a vast development and expansion opportunity via different social media platforms.
The evaluation of Pinterest from being just an image sharing platform to a highly vibrant community of readers has helped businesses reach more number of customers. So, if you are not using Pinterest for business, then you must sign-up today to grab new opportunities to expand your reach. You can use these 5 smart ways mentioned above to drive more traffic to your website.
About the author – This post is submitted by Jack Calder, an experienced SEO/SMM professional at Stellen Infotech. He has been delivering affordable SEO/SMM services and helping clients boost conversion rates and revenues. You can follow his company on Facebook, Twitter, and Google+ handle.
I recently started shooting a video that I hope will create a natural buzz, be some sort of viral and it got me thinking: is this a real strategy? Yes their are some breakout hits in the form of videos like 'Squatty Potty', but does this make sense for more than just a select few with a decent budget to create an amazing video? Ours is somewhat contained to what we were able to do in-house for cheap.
Squatty Potty's viral commercial:
Apparently of very intelligent people in our industry think so. From my perspective, can you bank on a break out hit? Probably not. But we do have the opportunity to take a shot at 'some kind of virality'; some version that is attainable for us, and I still think that's worth persuing. Let's look at some recurring elements of viral campaigns that may help you find a way forward with some thought towards this phenomenon.
No matter what, you shouldn't take one epic shot at viral, dizzy yourself and never try again. Just like anything you'll likely need to try a couple times before you hit some acceptable level of success. Viral is a difficult strategy and requires a very creative premise, and better than average execution, but I still think the elements of virality and taking a hard shot at it every once in a while is well worth it if you understand the costs and that it's not a sure thing.
There are so many terms added to our digital marketing glossary every day that is it difficult to keep track without being overwhelmed. The term that you should all be aware of if you want your social media strategy to succeed is SMO, which stands for Social Media Optimization or Search Marketing Optimization. This should not be confused with SEO, which stands for Search Engine Optimization. Although they are two different processes treated separately, they should really go hand in hand complementing each other according to Search Engine Land, bringing more traffic to a website. But before we analyze SMO further, let’s define the two to clear out any ambiguities.
SEO (Search Engine Optimisation)
Is the process that helps optimise a website making it easier to find on Google and Bing Search with the use of the correct keywords, tags, content, images etc.
SMO (Social Media Optimisation)
According to webopedia, SMO is the process of increasing online awareness through using different social media channels, RSS feeds, blogs and videos.
The ultimate goal of every website is to draw traffic and increase the business’ ROI. SMO goes beyond creating a Facebook, Twitter, Instagram, or Pinterest account, and focuses on the effective use of social media by creating a plan and a strategy that will help improve a website’s reach and will bring the brand to the right audience.
Social media makes communication with your audience easy, direct, and quick, passing on a message with a click of a finger. When you are talking to a large audience you have to be consistent with your message, clear with your positioning and cohesive with your branding. Choose your tone of voice and have similar aesthetics and graphics throughout all your social media channels.
Fashion brands are a very good example to examine with regards to building brand awareness through social media. Looking at the international brand of Louis Vuitton, we see how important it is to have cohesive aesthetics and messaging through the different social media channels to avoid diluting the brand values to their audience. The same profile and cover photos are used for both Facebook and Twitter and similar content is posted on the more visual channels of Instagram and Pinterest. By following a strategy and being cohesive through your social media channels your audience knows what to expect from your brand, increasing their loyalty.
According to a report by Texas tech university people tend to be more loyal toward brands that have an engaging social media presence. If you think of your own online behavior, when interested in a brand or service you would immediately check the brand’s social media channels to see how they talk to their audience and how active they are. You would be more likely to Follow or Like a page if the brand has been posting regularly and has content that you could benefit from. As they say content is king and good content can help build a brands credibility.
The correct use of hashtags, headlines, and images boosts the search results within the social media channels (Facebook, Twitter, Instagram etc). Similar to SEO, you have to optimise your social media posts using the right titles, hashtag and images to be discovered by your audience.
Using social media campaigns is a great way to generate leads for your sales team and increase interest in your brand. You can run paid advertising through your main social media channels asking people to sign up or learn more about your business.
Social media optimization and fresh content will automatically help to create a community that is interested and will encourage them to interact with your pages about any enquiries they might have.
Now that you know WHY it is important to use SMO you need to find out HOW to do it. If you are struggling with getting ROI then read the below steps to learn the most important tips that you need to follow in order to help your platforms perform better.
The first and most important part is to optimise your social media profiles. Setting up a Facebook, Twitter or Instagram account is only the first step but there are so many more in making the most out of these profiles.
Facebook is the number one social media channel that your brand has to have a presence on as it is where your audience can be found. If your business hasn’t already gotten started with Facebook you can follow this guide and do so in a few simple steps. Taking this social media channel as an example, it is crucial to take the time required to optimize your page starting from your profile and cover photos. If you are a business use your logo as a profile photo and if you are a freelancer you could possibly use a headshot so people become more familiar with you. Treat your cover photo as your business’ shop front and try to use the video option which is available to showcase your hero products or explain what your services are. Take full advantage of the About us section that has been added and give as much information about your business as possible including hashtags to help in the search engine marketing.
(freelancer’s use of a Facebook page)
(brand’s use of a Facebook page)
This tip is stolen by SEO but it also applies to SMO. Researching your keywords simply means to be aware of what your audience is talking about so you can listen and create content. Twitter gives the option of the advanced keywords search where you can search for words that your audience is tweeting about and create appropriate content or offer solutions. If you are a travel agency you can search for beach holidays, sunny escapes and create tweets promoting your offers. You can also search for popular hashtags and see what would work best for your business.
(use Twitter Keyword search to find out what your audience is talking about)
The use of hashtags started on Twitter and it was a way for users to communicate on different topics. Through the years hashtags have evolved taking over all social media channels being the best way to build new conversations and generate exposure for brands. To create engaging hashtags that will help your brand be noticed you have to do your research, aim for trending topics, be specific and unique. Delve deeper by searching for hashtags according to locations to help you to get closer to your audience.
If you are a cafe in Dublin City centre it is better to use hashtags that will include your location such as #dublincoffee or #dublincoffeeshop, but if you are writing an article about coffee it is advised to use more generic hashtags such as #coffee #coffeeshop etc. It is also advised to create your own brand's hashtag and use it for all your social media posts, thereby remaining consistent. Keep in mind that by including trending hashtags it will help your posts be seen by a much larger audience.
Instagram has made hashtag search even easier for brands by adding the number of posts under each hashtag showing you the popularity of each topic. See below examples of generic search of hashtags vs Geo-targeted use of hashtags.
This tip comes from SEO but it is also very applicable for SMO. Content is the most important part when it comes to social media marketing and in order to draw attention to your social media channels or website, you have to create high-quality content. The competition is extremely high and anything you create will have to add value to your audience, by inspiring and creating conversations.
Treat your social media post like you would when you are writing for your website and use headlines that will make people click to read more, or to watch your video etc. When you post on Facebook and Twitter alternate your headlines to make your feed more interesting and give a variety of posts for your readers to click on. Also some headlines may perform better than others so this is a way to test which performs better. Use images and videos to make your posts more interesting and engaging and be aware that you have to treat every platform in a different way. Eg. Be more informative on Facebook and Twitter and more visual on Instagram and Pinterest.
All the above tips are very important to boost your platforms performance, but they can only deliver results when posted at the right time. It is pointless to be post a good quality article, with the most effective headline and engaging photos if your audience is not present at that time. Posting times can vary and each brand should find out when is the best time to post for their audience.
Facebook insights, Twitter and Instagram analytics provide information on the best posting times and it is advised to use them. However, the best way to check when is the best time to post is by simply posting at different times and examining the engagement. In this case, trial and error are allowed in order to find the posting times that work best for you and your business.
Some generic posting times that could work for one brand, will not work for another, but as a rule of thumb it is advised that on weekdays it is better to post when people commute to/from work ie. 8am-9am & 5,30pm - 6,30pm and after dinner time ie. 8.00pm. Posting timings are different for the weekends with mornings being a better time than the evenings.
What you could also do is to create a routine for your audience letting them know that you will be posting the same time every day and see how the posts will perform. To be consistent with your posts and timings you will have to become familiar with different social media tools, find out here what the world best marketers would recommend.
Kassiani Cheirogergou is a Social Media Specialist and Content Writer working with Design Wizard. She has over 8 years experience in Marketing Communications and Project Management working on online and offline marketing projects and is passionate about helping business to grow online. Design Wizard is an online graphic design tool that enables users to create and share brilliant visual content within minutes in a fun and easy way.
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