If you aren’t regularly posting or engaging customers and prospects on social media, you might be missing a huge opportunity to generate more attention. We can help you be more active and be front and center to your audience by:
The more times your customers and prospects are seeing your company, reading your content, or even seeing you curate relevant content on social media – the more likely they are going to think of you when it's time to buy. We post for you strategically, regularly, and without you having to think about it.
What happens when someone favorites your tweet or follows you? When they comment on your Instagram post – or show up in your feed? You might check them out! Over time – the more people checking you out from regular engagement, the more possible customers you're in front of on social media.
It looks bad when someone messages your company, comments, or tweets at you and you are M.I.A. – but you have a company to run, or other activities to attend to than to sit around all day ready to attack a new message on your Facebook page. We can make it painless, by responding to those things for you and relaying important messages and leads when appropriate.
When people's attention is in a particular space and place – it makes that location more available. It just so happens that the eye-balls of a generation are trained completely on their phones, and more specifically spending vast amounts of time on social media.
By being there and available regularly – we help you stay in front of those eye-balls and create a dynamic presence that makes your company more attractive to this large and growing demographic entranced much of the time by social media.
Start by creating a page for your business on Facebook and Instagram – two of the most important types of social that exist today.
Facebook is the old stand-by that still has more traffic than Snapchat, Instagram and Twitter combined.
Instagram is the 2nd out of these 4 and is simple and easier to get someone's acute attention because of the clean user experience.
It may seem silly - but social media presence is becoming not just a nice to have, but absolutely crucial for companies in many industries.
Our social media services allow you to be 'ubiquitous' – meaning everywhere at once. We create systematic and regular content for social on your behalf, reminding people of your brand, and answering questions that we can. We can also relay any crucial conversations to you when appropriate, playing a highly useful representative for your brand while saving you time and money, that you don't have to spend on an internal resource or an intern that barely understand social media marketing in the first place.
To put it simply- most people! In 2017 81% of Americans have at least one social media profile. While generally people have profiles for personal use- more and more companies are using it as a way to connect with potential buyers. We are a culture of sharing knowledge, updates, and advice and by being a well represented brand on social media, you can become part of the conversation.
Our Minneapolis social media marketing services – might be just what you need to take your brand awareness to the next level, like many of our clients have found!
The important part of social media marketing is finding the right platform for your industry. Trying to be present and active on every single platform will get exhausting and likely not lead to the best results. If you are just starting to explore social media begin with one or two platforms to get yourself started. With a large audience on Facebook (one billion active users in 2017) it is a recommended platform for almost every business.
If you are in the creative industry or have visual representation of your brand we recommend honing in on instagram and pinterest.
If you are a B2B company linkedin and twitter will likely have more users in your niche sharing information via articles and and blogs.
The benefits of social media are widespread with the key piece being Brand Awareness. Positioning your brand on social media platforms that your target audience is active on is a great way to get in front of high quantities of eyeballs in a relatively inexpensive way. Social media allows you to take part in conversations online, giving you the opportunity of sharing your knowledge and expertise without the costs of traditional advertising.
People are gathering information about companies and services online before even having an initial conversation with you. If your company is hard to find or your profiles are dormant, it makes it very easy for them to move on to the next option.
Social media can help your company reach an audience that you might not be able to through traditional marketing. With 81% of American's active on at least one social media platform, not being present could be dangerous. While print, radio, and TV are still present forms of advertising, the cost is much higher and the attention may not be there. Diversifying and expanding is necessary for business to success.
If you have social media profiles for your brand, and are not maintaining it with fresh content and interacting with your audience, you might be doing more of a disadvantage that you suspect. People use social media to research potential partners, and a positive representation is crucial. If you are unable to post daily, make an effort to at least post once per week, or let us take the stress off your plate by allowing us create an implement a social media strategy, personalized for your needs.
Not necessarily. Maintaining a solid presence on too many platforms can be overwhelming. When you are getting started we recommend choosing 2 or 3 platforms that you would be likely to connect with your audience on. Be open to changing, as you go, but start small. If you try to take on every platform, your quality could be compromised .
Getting started in the social media world can be overwhelming because every platform is different. My goal is to break down each platform and help you be more effective in whichever platform you choose. I’m starting with Instagram, mostly because it’s my favorite, but stay tuned for tips on other platforms coming soon!
There is nothing more disappointing than searching for brand or business on Instagram only to get to a profile that hasn’t been updated in months. Instagram is set up in a feed format, so if you aren’t posting consistently, people won’t see your work.
Photo dumping might be my biggest Instagram pet peeve. Someone joins and decides to post their last 20 photos of a lake vacation they took all on the same day. There are multiple reasons this is ineffective. First, all of your content is getting put out at the same time, so if people haven’t found your profile yet, you’re wasting all of your photos. Second, if I scroll past six photos from the same person, I’m annoyed and might unfollow. My advice for when you get up and running is to post three to four good looking photos and then get in the habit of posting one to two times per day.
Make sure you are giving your audience something nice to look at because attention spans are short and people don’t always read the captions. So if your photo is something that doesn’t look interesting or appealing don’t post it. Pay attention to the filters, don’t over do it, but if your photo is really dark or hard to see, by all means, lighten it! You want to present the most visually appealing content you can, so if it doesn’t highlight your business in the best way, maybe skip posting.
I understand that not every moment of the daily grind is picture perfect, especially as a business owner. Your office isn’t always neat, your shelves aren’t fully stocked, and sometimes the food isn’t always pretty. That’s ok! Just because it’s not something you want to feature and have on your profile for months to come doesn’t mean people don’t want to see it. Use the story feature to give people a behind-the-scenes peek at what goes on on a day to day basis. Stories are a relatively new feature, but it’s spreading like wildfire. Make sure to tag your location in them for a chance to get on the “city” story. Tagging the location gives more people the chance to hear about you and what you’re doing. In your Instagram stories is also a place to highlight activities that might not be related to your business. For example, let’s say you're a home builder and your feed is usually filled with “before and afters” or photos of completed projects. Your story is a place where you can post videos of the crew working, a little tutorial about your work, or a dinner with the team. People view these stories like crazy, and it’s a great place to be a little less edited.
They aren’t going away! Get them on every post you have. I suggest industry terms, locations (city specific) and variations of phrases people might use to find you. (example - if you are a florist in Minnesota you can use #floral #flowerdesign #florist #mn #mnflorist #mnflowers #floralarrangement #summerflowers #mpls #minnesota etc.) I like to post the hashtags in a comment and use the bullets, so they are hidden. See below:
I just think this keeps your posts cleaner and more visually appealing after all, that’s what Instagram is all about.
Interact with your followers. If someone posts, “wow, so pretty,” make sure to like their comment and throw them a "thanks!" It’s great to have tons of followers but if they aren’t interacting with your posts are you providing any value? Also be sure to get in there and like other peoples posts. Search locations of where your audience might be and like their photos. Scroll through your news feed and like photos of people you are following. People like attention and this is a great way to stay front of mind. Let’s take the florist example again. If they are located in South Minneapolis, I’d recommend searching the Minneapolis, Edina, and Richfield locations and liking and following people who post that as a photo location. Let’s say you like a couple photos from one person, and they see the notification. They check out your page and like your work, and the next time they order flowers guess who they think of? You!
It takes a little while to build up an audience. If you expect an instant following, you might set yourself up for failure. BUT, if you are consistent in your posting and interact regularly, it will come. Use trial and error on different types of posts and see what works and post more of what gets positive responses. I like to play around with different times of day when I post as well as the length of my captions. If you have a business page on Instagram, they offer insights so you can easily see what posts are getting the most attention and who makes up your audience.
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