If you aren’t regularly posting or engaging customers and prospects on social media, you might be missing a huge opportunity to generate more attention. We can help you be more active and be front and center to your audience by:
The more times your customers and prospects are seeing your company, reading your content, or even seeing you curate relevant content on social media – the more likely they are going to think of you when it's time to buy. We post for you strategically, regularly, and without you having to think about it.
What happens when someone favorites your tweet or follows you? When they comment on your Instagram post – or show up in your feed? You might check them out! Over time – the more people checking you out from regular engagement, the more possible customers you're in front of on social media.
It looks bad when someone messages your company, comments, or tweets at you and you are M.I.A. – but you have a company to run, or other activities to attend to than to sit around all day ready to attack a new message on your Facebook page. We can make it painless, by responding to those things for you and relaying important messages and leads when appropriate.
When people's attention is in a particular space and place – it makes that location more available. It just so happens that the eye-balls of a generation are trained completely on their phones, and more specifically spending vast amounts of time on social media.
By being there and available regularly – we help you stay in front of those eye-balls and create a dynamic presence that makes your company more attractive to this large and growing demographic entranced much of the time by social media.
Start by creating a page for your business on Facebook and Instagram – two of the most important types of social that exist today.
Facebook is the old stand-by that still has more traffic than Snapchat, Instagram and Twitter combined.
Instagram is the 2nd out of these 4 and is simple and easier to get someone's acute attention because of the clean user experience.
It may seem silly - but social media presence is becoming not just a nice to have, but absolutely crucial for companies in many industries.
Our social media services allow you to be 'ubiquitous' – meaning everywhere at once. We create systematic and regular content for social on your behalf, reminding people of your brand, and answering questions that we can. We can also relay any crucial conversations to you when appropriate, playing a highly useful representative for your brand while saving you time and money, that you don't have to spend on an internal resource or an intern that barely understand social media marketing in the first place.
To put it simply- most people! In 2017 81% of Americans have at least one social media profile. While generally people have profiles for personal use- more and more companies are using it as a way to connect with potential buyers. We are a culture of sharing knowledge, updates, and advice and by being a well represented brand on social media, you can become part of the conversation.
Our Minneapolis social media marketing services – might be just what you need to take your brand awareness to the next level, like many of our clients have found!
The important part of social media marketing is finding the right platform for your industry. Trying to be present and active on every single platform will get exhausting and likely not lead to the best results. If you are just starting to explore social media begin with one or two platforms to get yourself started. With a large audience on Facebook (one billion active users in 2017) it is a recommended platform for almost every business.
If you are in the creative industry or have visual representation of your brand we recommend honing in on instagram and pinterest.
If you are a B2B company linkedin and twitter will likely have more users in your niche sharing information via articles and and blogs.
The benefits of social media are widespread with the key piece being Brand Awareness. Positioning your brand on social media platforms that your target audience is active on is a great way to get in front of high quantities of eyeballs in a relatively inexpensive way. Social media allows you to take part in conversations online, giving you the opportunity of sharing your knowledge and expertise without the costs of traditional advertising.
People are gathering information about companies and services online before even having an initial conversation with you. If your company is hard to find or your profiles are dormant, it makes it very easy for them to move on to the next option.
Social media can help your company reach an audience that you might not be able to through traditional marketing. With 81% of American's active on at least one social media platform, not being present could be dangerous. While print, radio, and TV are still present forms of advertising, the cost is much higher and the attention may not be there. Diversifying and expanding is necessary for business to success.
If you have social media profiles for your brand, and are not maintaining it with fresh content and interacting with your audience, you might be doing more of a disadvantage that you suspect. People use social media to research potential partners, and a positive representation is crucial. If you are unable to post daily, make an effort to at least post once per week, or let us take the stress off your plate by allowing us create an implement a social media strategy, personalized for your needs.
Not necessarily. Maintaining a solid presence on too many platforms can be overwhelming. When you are getting started we recommend choosing 2 or 3 platforms that you would be likely to connect with your audience on. Be open to changing, as you go, but start small. If you try to take on every platform, your quality could be compromised .
Are you satisfied with your modus operandi of business or do you wish for providing a creative edge to the social media presence of your business? Is the Twitter account sufficient for introducing your business values to stakeholders of same interest or are you getting intuitions about something being missed in your business opportunities? Well, to all these dilemmas, here is the one answer- Pinterest. Pinterest Marketing 2017 strategies are exactly what you are looking for your business expansion, in the most creative fashion ever possible.
The biggest question that will arise in your mind is about how to use Pinterest for business. Going by the Pinterest statistics, the number of active users of Pinterest reaches more than 100 million on a monthly basis. Thus, starting a business via Pinterest is literally not a big issue, unless your business is not creativity and innovation personified. Thus, in order to venture successfully with the help of Pinterest, few points have been mentioned hereafter, that can be adopted by the budding entrepreneurs or established businessmen, to mark their presence in the market. For all the business people sitting out there, pledge yourself to follow the five steps mentioned hereafter, to get your presence marked in the market as one of the most creative and inventive business.
Are you worried about the scheduling and rescheduling process on Pinterest that consumes most of your business time? Then, no need to be worried about that because Pinterest has upgraded its technology to mitigate this side effect of its posting process. Now, the user can connect his Pinterest account with his Buffer dashboard for scheduling the posting time of its Pinterest posts. This will, in itself, save the time of user who just needs to feed the schedule at his dashboard that will ultimately get buffered with the Pinterest account to post updates as per the scheduled time, without worrying about the repeated feedbacks and cross check work. The Buffer browser extensions can also be utilised in this regard, like Safari, Firefox, and Chrome, to further expand the scope and approachability of business.
You can reach out to Pinterest at any point of the day. However, you need to be specific about the content of your post as per the day and mood at Pinterest. For instance, if your posts are scheduled on Monday, then try to associate your business value with those of fitness and health. This will spread the message of making a fit and fresh start because a successful businessman resides in a fit body. Similarly, if you are scheduled to go online on Wednesday, then get your posts equipped with inspirational quotations because that is what exactly will be preferred by the jaded audience at the middle of the highly exhaustive week. Well, if this strategy of smart posts has been scheduled on weekends like Saturdays and Sundays, then pull up your socks to inspire all your potential followers for a weekend full of exotic vacations and beautifully craft ideas. This will be an exhaustive work for you but really an enticing process for the number of followers of your business.
Here comes the indispensable part of any business expansion strategy: Evaluation, Monitoring, and Critical Appraisal. Never forget to evaluate the relativity of your business with that of the interest of your followers so that next time when you plan for scheduling your Pinterest posts, you may not forget to display the alluring aspects of your business that will attract a huge fan population for your business. So evaluate your market performance and marketing strategy to support the further expansion of your phenomenal business idea.
Well, lazy butts! You cannot achieve success via Pinterest if you have not planned yet about the numerous creative posts that you are going to post on a daily basis. You have to bombard your Pinterest account with more than 10 posts a day so that the viewer may not even get the chance of swapping to any other business line. This is the most successful Pinterest marketing strategy that has been reviewed by various Pinterest based business firms.
Social media constitutes the binding thread of entire world and no one can stay away from getting entangled in this thread. Pinterest facilitates to link its account with other social media platforms like Google+, Facebook, YouTube, etc. so that you can easily tag, publish and link the favourite Pinterest pins on these links. Consequently, it will provide a vast development and expansion opportunity via different social media platforms.
The evaluation of Pinterest from being just an image sharing platform to a highly vibrant community of readers has helped businesses reach more number of customers. So, if you are not using Pinterest for business, then you must sign-up today to grab new opportunities to expand your reach. You can use these 5 smart ways mentioned above to drive more traffic to your website.
About the author – This post is submitted by Jack Calder, an experienced SEO/SMM professional at Stellen Infotech. He has been delivering affordable SEO/SMM services and helping clients boost conversion rates and revenues. You can follow his company on Facebook, Twitter, and Google+ handle.
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