Anna Overly talks about working with Hook Agency for SEO
Get found. Sell more.
You can drive sales by optimizing your website for search engines – our experts can help you create the store traffic you’ve been dreaming of, with tried and true strategies focused on:
- Technical edits to make sure your website is set up right
- Regular content creation targeted at getting more buying customers
- Earning high authority links to your site in a way that drives traffic
Questions and Answers about E-Commerce SEO
E-commerce SEO refers to the process of creating content, obtaining links to a site, and making technical changes that allow for the greatest 'crawlability' by search engines – and allows for higher rankings in search engine results pages.
E-commerce SEO takes effort, and generally an ongoing strategy to maintain and grow search engine rankings.
If you have a store, should you do SOME KIND OF SEO? Yes absolutely, you'd be stupid not to.
If you aren't making a significant amount of money from your site currently, should you pay someone?
Unless your business model is proven and the potential return on investment is high, you should probably not pay a professional to do SEO on your site.
- Always start with keyword research – you can use Google's Keyword Planner, Ahrefs or SEMRush, but make sure to find the top terms people are searching that pertain to your products, so you can write your meta titles and descriptions to cater to them and build out content all about those terms.
- The key things you want to look for are Search volume, the difficulty of ranking (KD on Ahrefs), and the intent of the searcher – focus on terms that are obviously searched by people looking to buy, and examine the top terms your competitors are ranking for - for ideas.
- Create a clear and easy to use site structure with as few categories as possible, while still not overcrowding them.
- Focus heavily on the meta-titles and meta-descriptions of the category pages, and built out in-depth and helpful content like buying guides below the product listings to allow for the best placement in search results. Google loves helpful content that pertains to the products you're trying to sell.
- Use Buy now, cheapest, deal language to increase the click through rate for your products
- Write 1200+ word product descriptions with the keyword, synonyms and related terms for the best results.
- Don't make long URL's – keep them short and simple, but descriptive.
- Implement review schema to get rich snippets in search results.
- Implement product schema to get pricing, and stock information listed in search results.
- Fix broken links on the site.
- De-index low word-count content.
- Remove duplicate content.
And the list goes on and on – let me know if I can help you implement all this and more, by contacting me now to schedule a free Ecommerce SEO consultation!