The Reality
Your marketing is working against you
Most contractors don’t have a lead problem. They have a presence problem. Your pieces don’t fit together, so customers see confusion instead of confidence.
Become the obvious choice in your market
We help home service companies dominate local search, build a brand homeowners trust, and turn their website into their best 24/7 salesperson, with a proactive team that treats your marketing dollars like their own.
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01
Inconsistency kills conversions.
If every touchpoint looks or sounds different, you're not building trust, you're creating doubt. Doubt doesn't book jobs.
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02
Google shows you. Your site doesn't close.
A homeowner clicks your ad, lands on your site, and something feels off. That disconnect kills the conversion before you ever get the call.
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03
You look like everyone else.
A homeowner clicks your ad, lands on your site, and something feels off. That disconnect kills the conversion before you ever get the call.
Our Process
See How Easy it is to Get Started With Us
Whether you choose 1-2-3 services – we will make sure the process is efficient for you and your business. Our dedicated team ensures every step is tailored to meet your needs and exceed your expectations.
Quick Intro Call
01
Let's get to know each other with a brief, 20-minute intro call! We'll learn more about your goals for digital marketing, and how our services can help you grow!
Strategy Meeting + Proposal
02
A deeper dive into our processes and expectations over a 60-minute video call, answering any and all questions on what it looks like to work together. At the end of the call, if appropriate, we'll send over a proposal to get started!
Onboarding + Kickoff
03
Meet your Account Manager and Strategy Team! We are experts in the transfer of power and make the transition over to Hook as painless as possible. We'll also download all the information on your business + ideal customers from your brains to ours, so we can put together a strategy custom to you.
Web Design + Strategy
04
Hook Agency doesn't believe that one size fits all, and all our work is custom to you and your business! That means we're going to present your website design and strategy to you, and get feedback before things start going live.
Monthly Reporting Rhythm + Adapt
05
Set aside an hour a month to meet with your Account Manager on a live reporting call to talk through work, results, and leads! We document all the work we complete on a monthly basis, so you have transparent reporting.
"Nothing short of amazing!"
Steven P.
"It's a complete night and day difference."
Karly R.
"They really ensured that they were capturing our vision"
Angelica B.
175+ Google Reviews
Hear what clients are saying about hook agency
175+ five-star reviews and counting. Hear directly from the contractors who trusted us to grow their business.
Our Services
One partner. Every piece of your presence.
Your website, your brand, your search visibility, your ads, we build and manage every piece so no leads fall through the cracks.
Look like the best option before they call.
Your brand and website are the first impression. We make sure they build trust, communicate value, and convert, not just look good.
Dominate local search.
We handle the rankings, map pack, and content that keep you at the top when homeowners search.
Get calls while you sleep.
Paid search puts you in front of homeowners when they’re ready to hire. We turn your ad budget into booked jobs.
Stay visible everywhere else.
Most contractors stop at Google. We make sure you’re showing up on paid social and in AI search too, so you’re never invisible.
Industry leaders recognize our work & endorse us
- We’re constantly learning about the trades
- Dedicated to driving more leads to your business
- We partner with the best in roofing, HVAC, plumbing and home services
"This last year we spent far less than before, and we generated well over a million dollars in sales from paid ads."
Marcus Sheridan, Home Services Client
Proof
Real contractors. Real Results.
We don’t measure success in rankings or impressions. We measure it in calls, leads, and booked jobs.
$240M+
Revenue Driven
200+
Contractors Served
9 Yrs
In the trades
Testimonials
Contractors who made the switch
Chase Courtney
Courtney Construction
If you’re in the trades, these guys have truly figured out how to market in this industry. They understand the construction sector specifically. Don’t make the mistake I did hiring a “one-size-fits-all” agency that works across e-commerce and a dozen other industries, you’ll just waste tens of thousands of dollars like I did with two other marketing agencies. This is a digital world, word of mouth doesn’t cut it anymore. The only way to grow is online. Hook will get…
Alicia Tetrault
Pro Shine Air Duct Experts
We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.
Angelica Brager
Young Construction
We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…
Steph Laurer
Badgerland Exteriors
“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed. Any updates to the site are taken care of in a timely manner. Our reps want our feedback and engage with our ideas. It is clear they want us to be the best, most successful version of ourselves. Highly recommend!”
Chris Owens
Frontline Adjusters
"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."
Karly Rolls
Rolls Mechanical
"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…
Kristin Sullivan
Bob's AC
"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."
Courtney White
Greentek Roofing & Solar
"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"
Joe Simmons
Clean Cut Roofing
"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"
Our Promise To You
Partner With a Company That Believes In The Golden Rule
“It can be scary to consider a new agency, and the work that goes into switching. That’s why we promise to treat your marketing dollars like we would want ours treated. We’re selective about who we work with, but when you partner with us, we will do our absolute best to treat you like gold. Thank you for trusting us, we care very deeply about your success.”
- Tim Brown and Bea Bonte
PRICING OPTIONS THAT FIT YOUR BUSINESS
Most contractors are overspending on marketing that underdelivers. Hook is built the opposite way, focused on the work that actually drives leads, calls, and booked jobs.
Local SEO
Show up where homeowners are searching. Local SEO and Google Business Profile work together to drive qualified leads from your service area.
AEO
Get found in Google’s AI-driven results and AI search tools. We optimize your site to show up as the “best answer” for the questions your customers are asking.
Pay-Per-Click
Generate immediate, trackable leads with Google Ads and Local Service Ads built to maximize return and put you at the top of search.
Meta Ads
Get creative-driven Meta campaigns built with your brand, footage, and offers, launched and optimized fast.
Standard Website
A templated, conversion-ready site branded with your colors, content, and photos launched in a shorter timeline.
Custom Website
A fully custom site built for your brand, buyer journey, and long-term SEO performance.
FAQs
Commonly Asked Questions
Can I handle my own HVAC digital marketing without professional assistance?
While it’s possible to manage some aspects of HVAC digital marketing on your own, partnering with professionals who specialize in this field can greatly enhance your chances of success. Digital marketing experts have the knowledge and experience needed to develop effective strategies tailored specifically for the HVAC industry while staying up-to-date with the latest trends and best practices.
Can I get SEO results quickly?
Getting to the top of Google is valuable.
And as such, it’s the most valuable for clients of ours that sell something that really has a high-profit margin, and perhaps a high price tag – that doesn’t mean the local dry cleaners can’t benefit from SEO as well. It might be quicker to use SEO to get to the top of Google for dry-cleaning services, but harder and longer to get to the top of Google for wealth-advising, luxury home building or other higher margin, higher value terms.
This doesn’t mean it’s not worth it to rank, in fact, the opposite is true – but it may mean there is thicker competition because of the high reward for ranking in these categories. Nonetheless, we love helping companies in an ongoing, aggressive, and sustained effort to keep your company at the top of Google results – our SEO Services can be custom-tailored to your unique needs while implementing our systematic, consistently effective approach that has worked for many other companies.
Can we meet up as part of the process?
Minnesota web design means we can meet up!
You may prefer to work with someone you can meet up with, and we’ve found that to be a great system for creating rapport, and the trust necessary to really deliver a great website based on your marketing goals. We think of your website as another salesman, and if you can hire another salesman to deliver great lead generation or more sales for you, then you’ve got a bargain.
Web design and development in Minnesota means you get homegrown style
We are not from California, nor the middle of Oregon so we’re not creating something that doesn’t match the cultural norms and expectations of your local community. We do have style that surpasses many agencies in town and the ability to execute on that. We’d love to work with you. If the type of work we do interests you and you would like to work together or sit down for some coffee, get a free consultation now.
Can I get sales from Facebook Advertising?
Yes. Lots of them. Facebook is an excellent channel for driving both leads and sales, you are able to target your audience in ways that are somewhat startling. Need to advertise only to men over 35 in Minnesota who own homes and make over $100k annually? Done. You’ll have a hard time doing it anyway but IN Facebook.
Can I do Plumber SEO myself?
Yes – you absolutely can, and we love clients who have experimented with this work before because it helps them understand how much goes into ranking high on Google.
It also sometimes can show them that there is REAL MONEY to be made if you invest either time or money in SEO & internet marketing.
If you’re interested in trying your hand – we outline 3 things you should if nothing else, in our SEO Basics Guide.
Can HVAC digital marketing help my business generate more leads?
Absolutely! HVAC digital marketing is designed to increase your online visibility and attract more qualified leads to your business. By optimizing your website for search engines, leveraging social media platforms, running targeted advertisements, and creating valuable content, you can effectively engage with potential customers and drive them toward booking your services.
