2019 Tactics + Strategies [In-depth Guide] 14 Effective Construction Marketing Tips
by Tim Brown on May 31, 2018
Do you like the way it looks when you Google your companies name?
Try it now
If you don’t love it (not enough reviews, other company’s with a similar name come up before you), don’t worry! There’s ways to improve the way it looks when people Google you.
It all starts with reputation management-take control of your reputation! These 3 steps will help you do it yourself-Enter your e-mail to the right to get the perfect script for sending to your happy customers.
Do it now: Take control of your Reputation
- Do good workIf you find yourself getting negative reviews online – the first strategy is the most important. Do better work – even if you have to charge more. That's why it's best to get your processes down, have clear communication with clients and stress good relationship before working with someone. If expectations are clear, you charge enough to offer top-tier service, and wait for good clients you know you can exceed expectations.
- Hit up people you did good work for and have them write reviewsYou can even provide links for where to leave the review - I suggest at least Google and Facebook. Extra credit for Houzz, HomeAdvisor, Angie's List and Yelp – but always let people know they can copy and paste a brief review to all of the above.
- Respond to all reviews (even negative ones)There's evidence to suggest positive reviews on Google are even good for your ranking on Google... and will help you get more traffic. But even for just the optics of the situation, responding to all reviews - negative or positive in a measured, positive tone is important for the reputation of your company. Let your best self come up when responding, and don't get mad when someone leaves a negative review – ask what you can do to fix it, and remember everyone that finds you online will look at reviews, so don't be an idiot.
- Create a system for getting more reviewsEnsure you have a systematic approach to getting more reviews on a regular basis.
Hook Agency has partnered with Podium - to offer a systematic approach. Our system on Podium allows you to:
- Build a reputation on the review sites that matter most to you
- Improve local SEO to more easily get found
- Gain insights to improve business operations
- Manage, report on, and track all of your reviews
Should you use a website template or have a custom site made?
Try to go it alone – until it’s time to crank up the professionalism
Even though we make websites – I don’t mind telling people to try something like Squarespace or Wix, if they’ve never had a website before (and perhaps are under 200k revenue yearly) – if you can’t hire a team yet it might not be the best time to be spending 5-25k on a website.
The next step up from Squarespace or Wix is a WordPress theme – sometimes you can get lucky and find a cheap freelancer or a certain savvy someone to wield a theme for you quickly (from anywhere from $500 – $5,000) or find a theme you like on ThemeForest and some basics about setting it up.
You’ll want to set up dedicated WordPress hosting on GoDaddy (more basic at $3.99-$13.99 monthly) or WPEngine (premium at $35 – $290). What I really like about WPEngine is that there’s a staging site you can make changes on before rolling them out to the main – and there’s a lot of elements in place for uptime, and speed.
The best part about WordPress is that there are a lot of awesome tools for SEO – meaning you’re more likely to be building for the future, not just people you send there with your business card. Also – if you need something custom – even the most professional marketing companies and developers will be able to build onto a WordPress site. Squarespace and Wix are awesome for getting something quickly (and to start with them you really don’t need alot of ‘How to’ content) but have a limiting ceiling of what you can do with functionality because they are a closed system.
How to get started with a WordPress site today
- Pick out a theme you feel like you can make do what you want (in general) on ThemeForest.
- Set up WordPress hosting on GoDaddy or WPEngine.
- Upload your them under Appearance > Themes.
- Install any recommended plugins that the theme alerts you to and activate them. Appearance > Plugins.
- Find the main theme settings (different for each theme), and if the download file for the theme included ‘placeholder or sample content’ (usually in the form of an XML file) upload that where the theme instructs you to. This will really help get the theme looking closer to the demo site.
- After you upload placeholder or sample content, you may need to go into Settings and under the Homepage setting > select the homepage the theme has provided in the sample content, and under the Posts page > select the blog page the theme has provided in the sample content.
- After you do this click the site name at the top left to view the front end of the site – and see how it looks, before then going back to the theme settings and inputting colors, fonts, and base style settings.
- Then start swapping out titles, images, and text on the pages by going to Pages > and choosing the page you want to edit, or by navigating on the front end and selecting ‘Edit Page’ on the top bar when you get to the page you want to edit.
- Besides theme settings – one other key area you may need to edit is the ‘Appearance > Widgets’ section which often houses the header (top of the site) and footer (bottom of the site) widgets for a theme.
If the theme doesn’t have placeholder or sample content – it’s a little harder, so it might be something you look to make sure the theme has it before you purchase. Without it, you’ll need to play around with theme settings from scratch and try to reproduce the way their demo site looked – or tweak to your desired effect.
(Pro-tip just pay $49 for the theme setup if you’ve never set one up before, because it can kind of be complex if you’ve never done it before. In total you’ll spend $100-$120 but it will likely save you some time in the rest of the setup.)
But what if you want your website to get the most leads possible?
Custom website design will allow you to leave it to professionals. (because being a pro in your industry – a business owner, or the rest of your work is hard enough already.) If you’ve past a certain revenue mark – your time is becoming more valuable, and perhaps you’ve tried making a website before and you came up against road-blocks to making it exactly like you’d like it. At a certain point – it’s smart to have a professional design your website. Some things that may make paying a pro worth it:
- They’ve been through the process before many times – so they understand certain pitfalls and opportunities in the process and thus can help smooth those out.
- They’ll provide an outside perspective – sometimes it’s easy to get wrapped up in your companies own internal politics, and an outside perspective can ask important questions to clarify what really matters like what really makes you special, and bringing you always back to what the main action we want people to take on this site is.
- Ideally – they’ve been monitoring sites after they were made as well – so they can help guide you to what’s going to help drive traffic too. If a company has helped many companies drive traffic to many sites through Google organic traffic, paid ads and social media – they can help guide you to make good decisions for the long term as well.
Search Engine Optimization
The Magic Bullet for Turning Your Website into a Traffic Magnet
Have you heard of Search Engine Optimization?
No – I’m not talking about the shitty auto-dialer people that tell you you’re Google listing is about to get taken down.
Search Engine Optimization – or SEO, is the process of making technical tweaks to your website to make it more attractive to Google and other search engines, getting links back to your site from elsewhere on the internet, and building on content on your site in key areas (otherwise known as ‘content strategy’.)
It’s the #1 strategy I’d suggest for construction companies that service local areas, because it allows you to compete with the big boys (because they often can’t tend to local areas as heavily as you – you has only one or a few geographic regions you can push on with LOCAL SEO.)
Local SEO – means, creating landing pages – using your google maps rankings, etc. and everything I outline in the next 2-3 sections you can do yourself, and can do in a few days if you really push on it. SEO is a long game, but you can also get some serious gains quickly if you do the right things.
Do It Now: Go heavy on Search Engine Optimization
- Spy on what your competitors are ranking forThis tips is incredibly invaluable. All you do is pop your competitors website into a tool like Ahrefs.com, or SEMRush.com and take a look at what is getting them the most traffic. Ask yourself – if I got traffic for these terms, and the page gave people reasons to work with me, would I make money for ranking for these terms in the first page or two of Google?
- Create landing pages and blog posts going after those topicsIf there's enough traffic for that term – and the answer is yes (to the previous question,) create a blog post or a landing page for that term.
- Get links back to your site – here's 5 ways to do it quick:The big heavy-hitter tip to really rank fast on Google and stay there is to get links from around the web.
But how do you do that?
1. Use Yext.com or Moz Local to get 100+ local directory listings that link back to your site quick.
2. Write a press release for SEO purposes, and distribute it cheaply and get 350+ links back to your site.
3. Get a verified profile on Inc.com for a nice solid link with a 91+ Domain Authority quick. (Domain Authority or DA is a SEO metric that says 'how trustworthy is this link', and although it's not perfect, it's an easy way to check how effective a link might be quickly. (you can use Mozbar. to check sites on the fly.)
4. Write 3-5 Guest posts on decent 'domain authority' sites in your niche with links back to your site. It's as easy as e-mailing people in your industry and asking if you can write a blog post for them!
5. Let us do 1-4 for you. Our first 3 months of SEO covers all these linking methods + an initial competitive analysis of 7 competitor websites - 3,000 words a month written for your site on your behalf / and all of your technical SEO / and on-page SEO.
(We have a limited number of slots available for this deal at 6k for your first 3 months - just use the words 6KSPECIAL and message us now to get on the waiting list)
Get on the waiting list now
Otherwise, keep reading!
We're going to explain in detail, how to implement every single one of these methods, in detail for yourself now.
D.I.Y. Search Engine Optimization
There are tons of ways to take steps in the right direction without a pro SEO specialist.
First you have to recognize the value of SEO.
Any worthwhile marketing effort – is going to take time (and/or resources.)
But if you get that being higher on Google in the organic search results will get you more customers – it’s pretty motivating to regularly be making tweaks and be experimenting with SEO. Especially when the leads start to come in more regularly from seemingly simple changes.
Here are 3 Beginner’s guides to SEO I might check out:
- Moz – Beginner Guide to SEO
- Snap Agency – Crash Course to SEO Marketing
- Backlinko – SEO in 2018: The Definitive Guide
If you studied these 3 guides and experiment with the techniques inside, you would be a pro. SEO really is somewhat ‘magical’ – in that it works seriously well. But I suppose the trade-off is that it takes a good amount of time. That’s why I want to share with you 6 easy ways to get started with your SEO today.
6 Easy ways to get started with your SEO today
- Install Yoast SEO on your website (or similar SEO tool if you’re not on WordPress)
- Go through the initial setup, making sure things like ‘sliders’ and individual ‘testimonials’ are de-indexed.
- Write your meta-titles and descriptions for all of your main pages, looking at competitors in search results and thinking critically about what people would be searching and using those words where possible.
- Install WP Fastest Cache or similar caching plugin to help increase your website speed (Speed plays a big role in SEO.)
- Ideally – make sure Google Analytics, and Google Search Console are both installed on your site, connected and collecting data (this way you’ll be able to track your progress.)
- Write at least 500+ (and ideally 700+ words) for each of your main pages – and add service, and sub-services pages where appropriate.
Google Paid Ads / Pay-per-click
Quick results for when you need leads A.S.A.P.
Google PPC is a beast…
..even still to this day, when it may feel over-priced to people that have used it for a long time.
You can get nostalgic for the good old days – or check out these powerful ideas for getting more out of your PPC ads in 2018.
Don’t get mad – get scrappy.
Remarketing: The One PPC Strategy to Implement for sure today
No matter what – I think contractors (and all small businesses) should be doing remarketing – or ‘retargeting’, which you’ve likely noticed before.
An example is when you went to buy a pair of shoes or another item, and then that whole week you’d see paid banner ads trying to sell those shoes to you. The best part about remarketing – is that the clicks you get from it are super cheap, because people are much more likely to click your ad when they’ve already visited your site. Here’s how to get started with re-marketing today:
Principles for Effective PPC Campaigns for Contractors
- Dive into your customers mindset for keyword researchReally think about what your ideal customers are looking for.
Make sure you're choosing keywords with high volume.
Make sure you're choosing keywords that would indicate an actual intent to buy (not just D.I.Y., or looking for products you don't sell.)
Consider of course, the affordability of the keywords you choose.
- Look at your competitors ad copy, take what's goodEspecially if you see a competitor spending alot of money on Adwords, take a look at what landing page they are sending people to – the nature of their ad copy, and what they are spending the money to get the top slot on, and what they spend less money on.
Copy what's good about their campaigns - and leave the rest. Likely if they are spending alot of money on certain PPC keywords, it's paying them back significantly, but you have to do the math for yourself as well.
- Compare your costs with your budgetYour max cost-per-click depends on the percentage of people that actually submit a contact form or call on your site, profit per customer / job , and your profit margin on your jobs on average. If you don’t know the exact numbers on these things yet, you need to come up with general estimate for each and do a little guess work. Track your campaigns - and soon you'll have more precise numbers. In the meantime, here’s the formula you should use: Max CPC = [(profit per customer) x (1 – profit margin) x (website conversion rate)]/100 Suppose your profit per customer is $200, with a profit margin of 50 percent and a conversion rate of 10 percent. By using the above formula, you can easily calculate the Max CPC: Max CPC = [$200 x (1 – 0.5) x 10]/100 = $10
- Get clear on your Unique Value PropositionIf you are the fastest contractor in town – if you get in and finish a roof job in 24 hours – say it. If you have the friendliest staff on this side of the Mississippi – or the best relationship with insurance estimators, be CLEAR about your 'unique value proposition.'
Being really explicit about what it is that you do that's so special in your ad, will attract eye-balls, clicks, and the right customers.
- Make an offer they can't refuseYes – this might be somewhat generic occasionally - like 'Get a Free In-home estimate'.
But take your best shot. make sure it's clear and to the point.
Make it believable.
Give a clear call to action. (Call now - or -submit a form) Make it dead simple, and obvious. Put it front and center on your site, don't make people dig around.
How do you put together a social media strategy?
You don’t want to just jump on social media every 12 days and throw up something miscellaneous. You need an actual social media strategy – which can start with these 4 simple guiding principles.
- What is your tone of voice? Write down a list of adjectives you want to describe your company on social media, and keep it around to help guide your team in posting on social, without getting too disjointed.
- How often will you post? 3 time a week is fine! Once a day is even better – but it is weird when a company posts 3 times in a row, and then doesn’t post again for a month. If you have a schedule for how often you post – that’s perfect. Use the tool Buffer to make it easy to stay more consistent (and post at the best times of the day on auto-pilot!
- How often will you ‘pitch your services’ vs. just share value? I strongly suggest a ‘Jab, jab, jab, right hook,’ strategy meaning 3 times sharing value for every one time you pitch your services, but you need to find out what the best strategy is for you.
How to get more social media followers and likes for your construction company
You’re going to need some people that have liked your page, or followed you on Instagram and Twitter!
But where do you start?
I’ve built our agency’s followers to OVER 50,000 on twitter, and over 10,000 on Instagram – but to be honest, it’s all vanity.
Why? Because what really matters is ENGAGEMENT. So I strongly suggest working on posting amazing content AND systematically growing followers by following others, and engaging regularly across social media.
- This means actually becoming familiar with the platforms if you’re not already, and interacting with people in a way that feels natural.
- Following people that have followed your competitors or accounts that are similar to yours. You’ll want to focus on quality – and – quantity, if you’re really going to grow your followers, somewhat fast.
- Some companies employ automatic liking tools on Instagram, or automatic following tools on Twitter, and I don’t begrudge anyone any method of growing their social following, but the absolute best way is to take a genuine interest in people and comment and like their stuff regularly.
- Use hashtags, and really look at competitors and similar types of accounts and figure out what hashtags they are using. Hashtags are one of the biggest discovery tools on Instagram – and Instagram is ripe for construction companies (especially remodeling companies, and companies that do really good-looking stuff.) You can even use this Hashtag discovery tool – to find new hashtags to use. I will often put a note in my phone so I can use the same list of Hashtags over again like this:
#construction #generalcontractor #remodeling #cityname #remodeler #interiordecoration #kitchen #bathroom #renovation #homes #constructioncompany #subcontractor #building #smallbusiness
And then I’ll post this in the first comment after a Instragram post – the dots allow the hashtags to be out of site, but still include the image in discovery tools for those hashtags. I tend to get 10-30% more engagement on my Instagram posts when I use a well-curated list of hashtags on the first comment like this.
Boost your posts, and put serious Paid ad money behind your best social pitches
You should be using Facebook’s promoted posts.
The best part about Facebook’s ad platform is how granular you can get with your targeting.
You can say you want to target new mothers with a home value over 500K for instance.
You can also use re-marketing on Facebook (which I love), or say you want to promote to ‘People who like your page, and their friends’ – meaning ideally similar people to them as well!
Ways to get started on your paid social ads today
- Share a blog post and use $15 dollars to promote it to ‘People who like your page and their friends’ – Facebook really is pay-to-play at this point, but that doesn’t mean it’s not relatively cheap in comparison to other types of ads if you work it right.
- Use the full add platform to set up an A-B test between two different images, two different audiences (young mom’s vs. empty nesters for instance), or two different sets of copy. Copy – or the creative words and images you use to catch people’s attention is the #1 most important aspect of your ads – targeting is amazing, but you really need to catch people’s attention and get them to WANT what you have.
- My favorite way currently to use Facebook paid ads is to have a short 1 minute video, with copy / words I know that work. Persuasive, powerful language that actually catches peoples attention. In $250 spent and 5 days, I got a new client! Even if I just get 10 second views (which are cheap to free), my brand and the 3 things I want people to remember are all in that first 10 seconds.
Here’s the video I’m referring to for your reference
Notice I start with the brand, so even people that scroll past and skip the ad will be exposed to my logo for a brief moment (which makes my brand seem familiar when they are ready to make a purchase decision.)
Build rapport with prospects with video: the closest thing to face to face
Why is video persuasive?
Because it’s so easy to consume!
It barely takes any thought to sit down on a couch, open a bag of potato chips and flip on the T.V.
Now people are staring at their phones more than their television!
So Youtube, Facebook video, Instagram and Snapchat / Instagram Stories are taking over some of the space that T.V. use to occupy.
With a little bit of work, you can be that content that they sit down to consume. With a combination of useful / educational series, and pure fun (when appropriate), you can be the content provider.
It’s all about shooting the first video… (Stop resisting, this is going to be massive for your business!) then getting systems in place to put out video regularly.
Shooting your first video
- You don’t need professional equipment! In fact, I encourage you to get a relatively cheap camera like the Canon 70D, that has a swivel screen so you can see yourself while filming.
- Get a little tripod like Joby GorillaPod, that can double as a ‘selfie stick’ when necessary.
- Get lights to illuminate the picture if you really want to do in home, or sitting videos. Skip this step if you just want to do on the job / action / in the truck videos.
- Outline your first video: Write down the general value proposition of the video, then break it down into 3-5 easy to remember bullet points, and if you want hang the bullet points by tape from the camera so you can glance at them during the recording if needed.
- Test the lighting of the camera once, and adjust as needed. Direct sunlight is ideal, but two of the above lights off to either side, and one illuminating the wall behind your chair for sitting videos will work if you can’t get direct sun.
- Confidently look in the camera like you’re talking to a good friend, or ideal prospect and share value from the heart.
- Trim the video and add titles on free Apple iMovie on Mac, or Video Editor Master on P.C. – unless you want to graduate to more pro ‘Adobe Premiere’ which has a nice blend of professional level tools and ease of use.
- Publish with suggested setting for Facebook video, and Youtube video – share with the world, and get ready for video two!
In the end – you want to consider your first couple videos (or maybe your first 10) as practice, in a discipline that will be super useful for your business long-term if you can make it a habit.
E-mail Marketing & Automation
If you don't have an e-mail list – start one now
E-mail marketing is still up at the top of the list for perceived R.O.I. in marketing
Meaning people feel like when they put money into e-mail and automation, they feel like they are getting a significant return back.
The easiest way to get started is by giving away a white-paper, a guide, or your favorite suppliers on your site – in exchange for someones e-mail. If you can make the giveaway good enough, you can make it once and not have to switch it out all the time. You can use a plugin like ‘Hustle‘ for slide-in e-mail captures and make a little mockup of your giveaway cover, so it feels real / valuable.
Experimenting with the right kinds of e-mail captures (besides contact form submissions), will lead you to find the ones that work for you – but the clincher here, is that you should be collecting e-mails, and have a list in Constant Contact, or my favorite – Mailchimp for sending out newsletters.
Creating your newsletter
What do you do when you get all of these e-mail addresses?
For one: You can write an awesome monthly or weekly newsletter (it’s super easy to get this hooked up with Mailchimp, and use their templates.)
Remember – you’re landing directly in someone’s inbox so your message has to be:
A. Super interesting. From the headline, down to the last sentence – you want to make sure you grab people’s attention, and give them at least one undeniable piece of value, or a laugh.
B. Totally about You – with a capital Y, as in the other person on the other end of the e-mail. Don’t try to talk about why your company is amazing. Give them the information that can help them now. Tell them what about your services that will make THEIR life better.
Don’t add random unsolicited e-mail addresses to your list – that’s how you get marked as spam.
Creating automated follow-up e-mails when you have regular leads coming in
Using a tool like Drip, Emma – or my favorite, InfusionSoft – you can create a sequence of automatic useful e-mails that go out to people that subscribed, downloaded a free resource or submitted a contact form.
Why would you want to do this? Well… people work with who they remember to think of, when it comes time. Sometimes they are checking in with 5 companies, forget about their construction project or something else comes up.
If you’re the company that is always giving them value, like clockwork – every 3-4 days… then you’re the one they’re more likely to call back or move forward with.
What I love about these programs is that you can plan out – 5 key things you know are helpful to your ideal prospects and keep giving them value (though you only have to write the e-mails once (and make them epic.)
Let’s say for a home remodeler – they could be:
- 3 Ways to find the right home construction company for your project
- The best deals from your favorite local suppliers.
- How to prepare your house for a remodel or renovation.
- Ways to Maximize your budget when for your home remodeling project
- How we got into remodeling, and why that matters to YOU
You could also use your knowledge of what stage they usually come in as a contact form submission (early, middle, late) and pace out your e-mails in accordance with where you think they’d be 2 days after, 4 days after, 10 days after, 20 days after and 45 days after they opted-in.
As long as you focus on the value to them you should be good – but you can end the e-mails with a sign-off, and a compelling call-to-action like ‘If you’d like to get started on your project – we offer a free no-obligation consultation, respond to this e-mail or call us at XXX-XXX-XXXX.’
Direct Mail / Brochures / Yard Signs
Spend money on having really professional materials made when appropriate
Anything you buy for your company that you’re going to print your logo on – you want it to be somewhat high-end.
Because the product and service is currently invisible to a prospect, if you’re in person – or staking a yard sign out in someone’s yard, you want to be the ‘representation of quality that you are committed to.’
Some tips for particular paper product routes:
- Have a clear value proposition – from the very beginning.
- Be really intentional about the list you use, and the locations you choose.
- Make sure the images are compelling, and the copy grabs people’s attention.
- Make the mail lumpy (include something that pushes out the envelope) – or creative in some way so it stands out.
- Use a stamp – it feels more personal than ‘machine sent’.
- Include a picture of you
- Make the content all about them.
- Have a tailored, ultra-focused message that sticks in people’s minds
- Use white space to make the brochure more high end
- Make them want you, by including as many clear succinct qualifications as possible.
- Include a ‘My promise to you’ and a visual representation of your guarantee.
- Have a definite, obvious, and unmissable offer
From a contractor: “Yard Signs are an easy inexpensive marketing tool. I would recommend putting them out at all job sites. Treat them right and you can have them for a while. One order and it more than pays for them.”
- Only use one or two signs.
- Make sure your signs match your work vehicle wraps.
- Consider using Coroplast which is lightweight and functional
- Leave some space on the sign, don’t overcrowd it, and make your phone number and web adress the star.
- Consider using Coroplast which is lightweight and functional
5 Tips for Referrals + Partnerships
- Creating several regular, systematic approaches to getting more referrals is the holy grail of lead-generationCreating regular systems for referrals is one of the most overlooked ways to earn new business - because some people still think of marketing as separate from our humanity. But if you're a small business owner, you understand very quickly – it's a great idea to start with your base of power. The people that already like, know and trust you. Regular systems for referrals means for instance- every Saturday you reach out to 5 happy customers you've had and see if they could give you 2 names of people that might need some work done. You support that system by putting a reminder in your calendar that alerts you every Saturday at 10pm. That's one system – if you can get to 3-5 you are waaay ahead of the pack, and I strongly suggest it.
- Find the people that own your ideal prospects attention and partner upIf there's a magazine, blog, podcast, or organization that people that buy what you're selling pay attention to... that is the organization you should be buddying up to, talking to their leadership + devising some kind of mutually beneficial partnership with that allows you to have access to their audience's attention, and in some cases sell directly through them.
- Offer an incentive where appropriateThe old 10-15% referral rate may not apply to your particular niche - particularly when cost of goods is high, but finding some non-superficial way to monetarily reward them - so they want to refer business to you again and again. This is why it's important to have profit margin – so a small percentage of a job's fee going to to a referral partner doesn't kill ya!
- Honor those relationships, feed themNo seriously – actually feed them. Take people out for dinner every chance you can. If they are legitimately referral partners, you can take a new one out to lunch every day and pay for it legally within your business and decrease that taxable income while getting fed. ;)
- Practice makes perfect - it's not immediateNEVER think that you're going to nail it on your first couple go-arounds with referral relationships and partnerships. Always assume you're practicing – but learn your lessons, and get better. The principle is sound – if you have other people out there, who want to bring you business, it's way better than being the sole promoter. Wield other people respectfully, but learn how to do it, and honor those people – over time, you'll get better and find some partnerships that actually stick and bring in consistent business.
Should construction companies be on Houzz, HomeAdvisor, Thumbtack, Angies List, etc?
Just keep in mind:
- Experiment a little, but generally resist their aggressive sales tactics on these platforms (alot of people consider HomeAdvisor leads to be a scam for instance, because they give them to so many people and charge them all.)
- Really pay attention to what works on that particular platform – what works on one doesn’t always work on all
- Be lightning fast when responding to leads. (I’m talking first 5-10 minutes)
Wrapping up: The only thing you need to know about construction marketing.
You have to work at it.
Stop acting like you’re going to find the magic bullet. I’d absolutely love you to hire me to do web design and Search Engine Optimization for your construction company – but I’m not a magic bullet either.
You have to get obsessive about your own companies lead generation – try a ton of different things, and find and hire or contract smart people to help fill in your ‘knowledge gaps.’
But stop looking for the magic beans. That’s how you get suckered into paying Houzz 30k for almost no real value. The hard stuff is usually the most effective stuff… and yes, if you’d like us to do some of that hard stuff for you (since our specialty is web design, SEO, and social for construction companies), feel free to send us a message!
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