Starting up a roofing business takes a lot of planning and effort that, in the end, provides an enriching experience. By now, you might already be aware of the hard work that goes into its execution and getting the ball rolling. The thing is, starting any business is easy. The real work goes into trying to promote your roofing business.
The roofing industry is currently experiencing exponential growth among residential and commercial roofers. The real estate market is booming, meaning more work is available for you as a contractor.
So how can you take advantage of these conditions and get your company’s name in the mouth of potential clients? This post will go over some fool-proof methods of how to promote your roofing business.
Website and Local SEO
If you’ve created a compelling business plan for your roofing business, you’ve undoubtedly made sure to include a marketing strategy. One of the best tools for promoting any business is digital media. If you’re not super tech-savvy, you can always seek out companies like Hook Agency to take care of this for you.
While having a professional website is just the tip of the iceberg, it’s an essential cornerstone of any marketing strategy. How else do you expect potential customers to find you? Local SEO takes your website a few steps further.
With hundreds of roofing companies in your region, it’s crucial that your website stand out among the pack. That’s where localized SEO comes in. Using relevant keywords through blog posts, backlinks, and regularly updating your website will increase the chances of it ranking whenever a potential client searches for “roofers near me.”
Social Media
Once you have a professional website up and running, consider taking advantage of relevant social media platforms. For a roofing company, it’s not necessary to participate in all of them. The key players like Facebook, Instagram, Google My Business, and Yelp will do.
Social media has become an essential part of how customers interact with companies, as well as providing customer feedback on your services. If you produce high-quality work, having evidence of this on social media will only attract more customers.
Trade Shows
Not only are trade shows a great way to get the word out about your business, but they also present the perfect opportunity to check out the competition. In addition, you may also find yourself creating new business partnerships with big players in the industry.
If you decide to hold a booth at a trade show, be sure to offer some sort of freebie to attendees while showcasing your best work. After the trade show, it’s imperative that you follow up. 80% of trade show leads are converted to customers through a simple phone call or email.
Canvassing
For industries like roofing, potential customers will actually appreciate this tried-and-true method that invites face-to-face interaction. This works particularly well if you can already see from the outside how badly a household is in need of some roof maintenance.
Always provide sufficient information about your services and any promotions you’ll have coming up. Customers want to know that you’re knowledgeable about the service you provide. Hand out contact information and be sure to follow up.
Customer Loyalty and Incentive Programs
One of the best ways of promoting your roofing business is to get your past clients to do the heavy lifting for you.
For each satisfied customer lies a friend of a friend who’ll also need roofing maintenance at some point or another. Consider offering an incentive like a discount or promotion on their next service for every new customer they send your way.
In addition, it’s always a good idea to ask happy customers to leave a review on Google or Yelp. However, incentives for these are not usually recommended.
Email Marketing to Promote Your Roofing Business
Email marketing campaigns are a highly effective method of interacting with and converting leads. In fact, for every $1 spent, you can expect a $40 return on investment.
Email marketing campaigns are a great way to build brand awareness, follow up with leads, and generate more potential customers. The best part is that no matter what happens to your website or social media pages, you’ll always be able to keep your own emailing list.
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