In this second video on getting higher on Google Maps I walk you through the importance of getting local directory listings. You can do them manually – but it is time intensive (got a Tuesday night for this?), or you can use something like Yext or Moz Local.
The number one most improtant thing is to keep the Name, Address and Phone number consistent.
This allows Google to algorithmically trust your website because it isn’t getting mixed messages about where or what your business is – so it can confidently serve it up to searchers. This is why local directory listings are sometimes referred to as ‘NAP listings’ by SEO Specialists.