Lead generation refers to a company’s ability to spark consumer interest so that potential buyers turn into active customers. As a roofing contractor, lead generation is essential to keeping your business going.
When people need roofing repairs, maintenance, or installation, you want your company’s name to be the first one they think of. How do roofing companies get leads? Read on to find out.
Key points:
- Lead generation is an essential component of any roofing company’s long-term success strategy.
- Offline lead generation tactics include direct mail, attending trade shows, and forming strategic alliances with collaboration partners like home improvement stores.
- In the digital age, online lead generation is likewise essential, including points like pay-per-click advertising, email marketing, search engine optimization, and more.
10 Easy Tips for Roofing Companies to Generate Leads
Lead generation is all about marketing. Maybe you’re sitting there thinking, “Hey, I’m a roofing contractor—not a marketer!” Fair enough. This guide has you covered.
If you’re wondering, “How do roofing companies get leads?” There are many tactics. Here are some of the best:
- Build a Stellar Website
Your website provides potential consumers with essential information about your company’s services and credentials. If you’ve been in business for 25 years, for example, this is a unique selling proposition worth sharing! A web design agency can help you build a great site.
- Invest in Search Engine Optimization
Localized search engine optimization, SEO, drives people to your website. So, when someone types in “roofing contractor + [city name],” they will quickly find your website—if you have good local SEO. This is also a service offered by many web design and marketing agencies.
- Try Pay-Per-Click Advertising
Pay-per-click or PPC advertising through platforms like Google or Facebook is another way to drive more visitors to your website and generate potential leads. Take Google Ads, for example. In general, businesses make $2 in revenue for every $1 they spend on a Google Ad.
- Use Direct Mail
Not all roofing lead generation is tech-driven! Direct mail is still a relevant way to reach locals in your area. Old-school snail mail is a great way to reach older consumers, who may be less tech-savvy. Keep it brief with snappy postcards and leaflets that grab attention quickly.
- Build a Digital Mailing List
You can also embrace the modern approach to direct mail by building a digital email list. On your website, include a contact form and an email newsletter signup. You can share helpful information like details about special deals with customers via email.
- Form Strategic Alliances
As a roofing contractor, you probably have regular contact with industry-adjacent businesses like home improvement stores in your area. Talk to them about building alliances. For example, you might promote one another’s products or services, giving both businesses a boost.
- Try Content Marketing
Content marketing via forums like blogs and social media is another way to attract potential customers and retain existing ones. Aim to create value-added content. For example, a roofing contractor might provide tips for gutter cleaning or explain why chimney capping is a must.
- Attend Trade Shows
Here’s another “old school” method. Attending trade shows is a great way to generate leads and to make professional contacts. This can help if you want to expand your network to find more valuable collaborations. Look for local events as well as large-scale occasions like The International Roofing Expo.
- Sign Up for Review Sites
One of the best ways to generate leads as a roofing company is via word of mouth. Review sites are a great way to make this happen. Examples include Google My Business, Home Advisor, Angi, Yellow Pages, Facebook, and Yelp. Create accounts, and people can review you.
- Canvassing
Last but not least, don’t discount the value of some old-fashioned door-to-door marketing! If you want to take a hyper-localized approach and focus on a niche service area, getting yourself out there and meeting potential clients in person can be a smart choice.
The Final Word: How Do Roofing Companies Get Leads?
As you can see, there are many different ways to generate leads for a roofing company. The above list offers plenty of inspiration. If you’re not comfortable tackling these tactics yourself, don’t stress. Marketing experts are available to help.
