Trades Schools: 5 Of The Top in the United States

Posted on September 17, 2023 (August 15, 2024) by Hook Agency

group of students attending one of the top trade schools

Trades schools are among the best investments you can make in your life. Aside from earning a new skill, the trades are among the most employable fields in the USA. Whether you’re a trained, hvac technician, plumber, electrician, or technician, there will always be demand for your line of work somewhere in the USA. In […]

35 Badass Construction Names to Knock Your Hardhat Off

Posted on September 5, 2023 (November 6, 2025) by Hook Agency

What’s in a name? As Shakespeare once sorta implied—everything. Your name is your brand, your identity, and the hook that reels in those ideal customers. Forget about those humdrum names like “Smith & Sons” or “Bob’s Builders.” We’re stepping it up a notch. Why Names Aren’t Just Names: Your Brand’s First Impression When you’re a […]

Why Roofing Insurance Carriers Do What They Do: Insights from a Veteran Roofer

Posted on August 2, 2023 (November 5, 2025) by Hook Agency

$A man and a woman stand back-to-back in disagreement, with their child sitting on the floor, face buried in their hands. A split house illustration looms behind them, symbolizing a fractured home. It seems like a task for expert roofers to bridge this divide.$

The insurance industry and roofing contractors have had a long-standing love-hate relationship, with disputes and conflicts often arising over claims and coverage. However, there’s more to the story than meets the eye. To shed light on this complex dynamic, we turn to Reggie Brock, a seasoned roofing professional with over 26 years of experience in […]

What is Beyflation? + What it Tells Us About Raising Prices

Posted on July 28, 2023 (November 12, 2025) by Hook Agency

baeflation-beyonceinflation-economics-swiftenomics-when-to-raise-your-prices

Is Beyonce in town? Or why is everything so expensive?! Beyflation – a noun As it would be defined by Urban Dictionary: The economic impact of Beyonce coming to town. Prices are driven up because people are all traveling from nearby cities to see this very popular pop music performer. The price of hotels, AirBnB’s, […]

Level Up Your Roofing Business Leadership Strategies

Posted on July 28, 2023 (August 15, 2024) by Hook Agency

LEADERSHIP" is boldly displayed in white chalk on a blackboard, representing essential strategies to elevate your roofing business.

It’s common leadership knowledge that you can’t help someone else until you can help yourself. Topnotch roofing business leadership is a product of self-discipline, empathy, realistic vision casting, trustworthiness, adaptability, and many other hard-earned qualities. Kirt Linington of Linear Roofing expounded on who a strong leader is and what it takes to be one. You’ll […]

How to Use Automation to Profit in Roofing Business

Posted on July 21, 2023 (August 15, 2024) by Hook Agency

A professional in a business suit delivers a slideshow presentation on "Automation" to colleagues gathered around a conference table. The backdrop features charts and graphs illustrating how automation can enhance profitability.

Every forward-thinking roofer has asked at one time or the other, “What exactly does it take for a company to increase its profit margin?” In our experience working with tons of roofers, we’ve found that the formula “Great People + Automation = Profit in Roofing” holds the key to achieving success and increasing profit in […]

How Managed Repair Programs Are Changing Roofing

Posted on July 21, 2023 (August 15, 2024) by Hook Agency

A roofing specialist, equipped with a tool belt containing a hammer and essential instruments, stands beside a stack of bricks. With focused attention, they skillfully update the roofing elements of the building, partially concealed by a tarp.

Why knock on the doors of 100 homeowners just to land 3 clients when you can get 10 clients directly from a managed repair program for roofing businesses? If you’ve not hopped on a managed repair program, then you’re missing out!!! According to a recent study by the National Roofing Contractors Association, over 40% of […]

How To Write A Problem Statement? 8 Effective Tips

Posted on July 21, 2023 (November 7, 2025) by Hook Agency

Have you ever been faced with a complex issue or challenge that seemed overwhelming to tackle? A problem statement acts as a compass, guiding your research or problem-solving efforts towards a clear objective. Whether you’re conducting research, working on a project, or trying to solve a problem, a well-crafted problem statement is an essential tool […]

What Are Impressions on Instagram? Why It Matters and How to Track

Posted on July 18, 2023 (November 11, 2025) by Hook Agency

Have you ever wondered how many people actually see your Instagram posts? What if there was a way to measure the reach and impact of your content on this popular social media platform? That’s where impressions on Instagram come into play. Understanding what impressions are, why they matter, and how to track them can provide […]

Polishing Client–Sales Rep Interactions With Roofing Sales Roleplay

Posted on July 16, 2023 (November 10, 2025) by Hook Agency

On Hook Agency's website, a confident figure in a suit stands with arms crossed and a flowing red cape, set against a sunlit cityscape. This image embodies the strength and ambition required to master client interactions for successful sales roleplay.

If you’re one that guns for 100% team excellence, training your sales reps would be top priority. No one wants to botch-up a sweet deal due to sales rep inexperience or ineptitude!! This is where roofing sales roleplay comes in. You can improve your sales’ team competence by teaching them different “homeowner-centric” approaches to roofing […]