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Video Marketing Companies: How to Choose the Right One for Your Business

By Alex Kleve
Updated January 29, 2020
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Alex Kleve
Alex Kleve

I help projects and content-entry go smoothly at Hook Agency as a Project Manager. Hook Agency's specialty is where visual design and SEO combine to help get you better leads.

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It can be tough searching for a video marketing company to work with.

Many different companies specialize in many kinds of video and honestly, it can be a little overwhelming to think about.

After all, how does someone even figure out which type of video is going to work for their company and deliver the best results?

Well, that’s why I decided to help you out so you know the steps to take in finding your video marketing company.

1. Know the goals you want to accomplish before you start looking.

Before you decide to jump right into it and hire a video marketing agency, take a minute to figure out what you are looking for in your video marketing. There are many different types of videos for you to choose from, so being sure you select the right approach is important.

If you are not sure what it is you want or should do with your video marketing, you should discuss it with different marketing agencies and choose the option you feel comfortable with. A good video marketing company will help you to understand what types of options are available to you and which ones will fit into your marketing plan.

2. Research video marketing and find what you like.

There are a few things that should be done when looking for a video marketing company. You can make your list by doing the following:

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  • Looking up different companies on Google to build your list off of. Google will bring you many options and make it easy for you to find a variety of companies.
  • Look at examples of the work that other companies similar to your have done and see if you can find anything your business can do.
  • Check out the work that the video marketing companies have done for their clients. See if it is the quality and type of work you are looking to have done for your company.
  • Look around on social media and see what people are doing and what is getting the most traffic. This will help you to choose a strategy that works and will capture the interest of your audience.

3. Look at the work of video marketing companies.

When you get a list of potential companies you want to work with, you should take a deeper dive into their company and see the type of work they are doing for their clients.

Look at the quality of work they are doing. The last thing you want to do is hire a company that doesn’t take pride in what they are doing and are just sloppily throwing everything together.

As you are going through their videos, ask yourself a few questions.

  • Can you tell what the goal of the video is?
  • Do they achieve these goals?

Having a good looking video is only one part of the equation to having a successful video. The other part of a successful video is to give the audience a clear message of what you want them to know. When watching the video, you should know what is trying to be achieved and be able to tell if they did it or not.

Videos should also be creative and unique. As more companies get into video marketing, you are going to want something that will stand out from the rest and keep people coming back to the videos you are putting out. You don’t want to put out the same videos as your competition. You want to put out new and exciting content so be sure to look at what your potential video marketing companies are doing and see if it catches your attention.

4. Reach out to your top choices and schedule a meeting.

Just because a company can make great videos, does not automatically mean that you will be the right fit for each other. There are many different factors to consider during this stage of the process. Here are a few to consider:

  • A good video marketing company will not take a cookie-cutter approach with their clients. Every company is different and has their own unique needs. And while every business has a developed process they follow, be sure they are not trying to force your company into something that just doesn’t fit and find what works best for you.
  • Make sure they are asking questions about you and the goals you are trying to accomplish. A company must take time to understand you and build the process they use from there.
  • Since there are so many different types of videos to choose from, not every video marketing company is going to have the same options available to you. When doing your research, be sure the companies you are looking at have what you are looking for.

Be sure that you are coming up with questions to ask during the meeting so you are getting all the important information you need for your decision process. This will also help to keep the momentum going during the meeting and cause less delays.

5. Confirmation and decision

At this point in the game, you should have all the information you need, however, you want to be sure that the company is able to work within your budget and timeline before making your final decision.

These steps for choosing your video marketing company should leave you well on your way to finding yours. Just remember to find a company that is willing to work with you and is able to provide the type of content you want to provide to people. Also, be sure to ask a lot of questions, it’s how you learn things.


 

Watch this quick video to see how savvy businesses save time and hook better leads:
 

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Alex Kleve
Alex Kleve

I help projects and content-entry go smoothly at Hook Agency as a Project Manager. Hook Agency's specialty is where visual design and SEO combine to help get you better leads.

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