We know that websites take a lot of time, and are complicated.
That’s why after designing and building 100+ websites – we’ve developed a simple process to create a website that fits you like a glove, builds your brand, and helps your ideal customers trust you.
3-STEP EASY START
Identify Company & Business Goals
We send a questionnaire and talk through the most important success metrics for your website, and if we can help you accomplish those goals. If not us, we'll help you get to the best partner for your unique needs.
Agree to Scope of Work & Schedule Kickoff
We are selective about the clients we work with, so that we can focus on clients where we can seriously help them get huge R.O.I. If appropriate we share a proposal – if agreed, we schedule the kickoff!
Kickoff the Website Design Process
We have a super simple '4-Step Impact Discovery' process where we talk through your positioning, ideal customers, key differentiating features, and trust factors. We then get to work – designing a completely custom website.
Be Confident in Your Website
Working with Hook is an investment that will get you better leads, support your sales team, and attract the best employees.
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Super Simple 4-Step Impact Discovery
Dedicated Project Manager
Scrappy No-B.S. or Fluff
3-Step QA Before First
Websites 100% dedicated to getting you more leads
Cut-rate provider that sacrifices quality for budget.
Old-School Digital Agency
Still creates websites like it’s 2014.
Big, Bloated, Traditional Agency
Wants to sell you print marketing for $100k.
The Super-Simple 4-Step Impact Discovery.
A lot of marketers don't ask the right questions to boil down the most important parts of your company. You’ll enjoy a high energy kickoff that starts with these four elements:
Your ideal customer is the hero of the story – you are the guide.
Ideal Customer Workshop
‘Who it’s for’ is the #1 most important question in marketing.
Key Differentiating Feature Analysis
Why do ideal prospects choose you? Make the benefits visual.
Trust Factor Identification
Trust is everything. Reviews, awards, & track record on every selling page.
Customer service is a lost art in many digital marketing companies, unfortunately. We consider this one of the most important aspects of what we do and critical to our long-term success. Whereas you might get lost in the shuffle with another Minnesota digital marketing team, our company banks on humility and hard work, our 5-star customer feedback, and extreme responsiveness.
Each ‘Content Management System’ is like a type of car – you wouldn’t try to buy a Toyota from a Porsche dealership. WordPress web design requires some specialization as well – and I’ve worked on WordPress websites for 5+ years now, learning the ins and outs of it while finding ways to be more efficient than my competitors. I’ve seen people sell a client Magento (a content management system) because they knew they could get a better margin on it – even when the client could’ve had an extremely effective website with WordPress + WooCommerce. We honestly want you to have a website you can make changes on yourself and get the most effective solution for a reasonable price. The fact that WordPress is considered ideal for SEO / getting more Google traffic doesn't hurt either.
User Testing = Testing websites and making changes based on feedback and confusion.
A/B Testing = Testing 2 versions of a design and implementing the one that gets the best results.
SEO = Making sure a website is easy for Google to crawl, and making changes to get higher in search results.
Besides creating extremely good-looking websites, we know how to make them effective – with over 10+ years experience and 100+ websites designed and tested. Send us a message now for a free consultation!
Get inspired with fresh + modern web design tips
Don't get the same or decreasing results, check out these homegrown Minnesota Web Design tips based on user tests, analytics, and 150+ sites websites launched.