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Increasing Your Brand Visibility – 9 Digital Ways to Break Through the Clutter

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Updated January 27, 2019
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mobile marketing
Bryce Boyle Hoban
Bryce Boyle Hoban

Bryce is a SEO Specialist and Content Strategist with Hook Agency – focused on creating content that attracts ideal customers for our clients websites.

Standing out in a crowded marketplace is one of the most difficult things for a business. However, in order to be successful, your business must be able to accomplish this. The issue that many companies have today is that their competitions’ offering is too similar to their own, making it difficult to differentiate yourself from traditional marketing strategies.

That’s where digital comes in. Digital marketing allows you to send messages to your consumers at any point time, as well as make those messages extremely relevant and powerful to a potential customer. Digital marketing overall is extremely versatile. So, if you’re having trouble breaking through the clutter, here are 12 digital strategies to help you increase your brand visibility.

Pick a Relevant, Important Message

As I just alluded to, the messaging of your digital strategies is extremely important. So, whether you’re writing a blog or creating a social media post, make sure that you do your research before picking topics to speak on. Check out what keywords your customers are searching for and what questions they are asking. Then, develop a message to answer these consumer paint points.

Take Chances

Don’t be afraid to be bold in order to make your business stand out. For example, you certainly have some hot takes. A good example of this is ESPN’s Skip Bayless, who some claim is the king of hot takes. Skip’s sports takes often go viral because they are extremely polarizing, and therefore what he says often breaks through the clutter of traditional sports opinions and news. Now, obviously don’t state a take that will make you seem foolish, but it’s okay to make some bold predictions or to go against the status quo, especially if you believe it to be true.

skip bayless
Skip Bayless, the King of Hot Takes (courtesy of USA Today)

Promote Engagement and Inspire Action 

Have SEO Handled For You - SEO Outsourcing

Anytime you can get recipients of your digital marketing messages to go out and do something is a good thing. It can be something really small, like voting in an online Twitter poll. Or, it can be something bigger, like having customers submit videos for the chance to be featured on your website or social platforms. Anything to get them to actually participate.

Use Smart SEO Practices 

Being smart with your SEO strategies is a great way to help your business be seen by more people. According to Smart Insights, a recent study showed that the top spot on Google for both branded and non-branded keyword were both around 30% for click-through-rate. Meanwhile, if you fall down to the 9th or 10th spot, you’re looking at about a 2% click-through-rate. So SEO still matters a great deal for reaching more consumers.

Mobile Marketing

Mobile marketing isn’t going anywhere. For example, a recent study, according to Blue Corona, found that 75% of Americans use their smartphone to open emails. So, this means that you should definitely put resources towards creating mobile-friendly, engaging emails for your newsletters each week or month.

mobile marketing

Use Influencers

When it comes to social media, using influencers, whether large or micro, can help increase your brand visibility. Not only will you draw more interest from your current followers, but the influencers loyal follower base will also be more inclined to check out your product or service. At the very least, your brand awareness has increased.

Stay Consistent

While you should very your digital marketing messages depending on what your consumers want, making sure that your branding is consistent across the board is important. For example, if you sell coffee beans, you wouldn’t want to promote your product on Instagram as a high-quality, top-shelf brand while your Facebook page markets your beans as an affordable option. While this is a simple example, it shows how different messages can clash.

Refine Your Website

A new website is sometimes exactly what you need to increase your brand visibility. It’s easy to promote and many of your consumers will be eager to try new websites, as it usually means an increase in the quality of the user interface. The website is the hub of all digital marketing activities. And a high-quality, SEO friendly website that looks modern, sleek, and is easy to use is the basis of a winning digital formula.

breaking through clutter
A recent website before and after we did for a client.

Put Effort into Content Marketing 

An expansive, highly strategized content marketing plan will certainly help your brand visibility. Just like with your SEO strategy, your content should revolve around the hot topics of the industry and paint points of your consumers. By doing this, you can become the go-to resource for your customers and your brand will start being perceived as an industry leader – as long as the content is high-quality.

If you need assistance with your digital marketing strategies, whether it’s a new web design, SEO, or content marketing, then give us a call at 612-772-9555 or contact us through our contact form. We’re looking forward to chatting and getting started on helping your business acquire more quality leads!

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Bryce Boyle Hoban
Bryce Boyle Hoban

Bryce is a SEO Specialist and Content Strategist with Hook Agency – focused on creating content that attracts ideal customers for our clients websites.

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Dan Corrigan
Dan Corrigan
18:43 19 Jun 19
I am a small business owner who was referred to Hook Agency to develop my website, promoting and advertising my business. The first time I spoke with Tim I knew his company would be a good fit for my business. The entire Hook Agency team was very responsive, acommodating, patient, and easy to work with. They made the whole process productive and stress-free. I recommend their services to anyone starting a business or for those who simply would like the best agency supporting their business.read more
Jen Wright
Jen Wright
19:48 06 Jun 19
Truly honest and caring people - I reached out to Hook Agency to schedule a consult with them, and I received a call from Tracy Kelly the same day. He was personable, kind, and took the time to explain what I was looking for wasn't a fit for their agency, but went completely above and beyond to talk to 2 other businesses to see if they would be interested in working on the project I have in mind, and then sent me a follow up email with their contact information. I am so impressed with the Tracy and his honesty and integrity. If you're worried that someone is going to sell you on services you don't need - you can expect a breathe of fresh air with Tracy and Hook Agency.read more
David Keinert
David Keinert
13:17 04 Jun 19
I was looking for agencies because we wanted to create a new website and blog. Hook was one of our top choices, but admittedly, I was nervous based on the fact they had not done work in my industry before. Fast forward to a year later, and I couldn't be happier. The team at Hook is responsive, resourceful, creative, and fun to work with. We have great content on our blog, and website continues to grow each month. I'm "Hook"ed!read more
Ryan Hanson
Ryan Hanson
03:10 24 May 19
We have nothing but great things to say about the Hook Agency. Their website work, and subsequent SEO, blog writing, and social media expertise have done wonders for our lead pipeline. We would recommend them to anyone looking for a competent and professional digital marketing team. We already have them contracted to do another project!read more
Jesse Hoekstra
Jesse Hoekstra
20:17 15 May 19
Great company to do some SEO work with and also a great help on the website building. They have quick response to questions, updates, and last minute changes.
Greg Toler
Greg Toler
17:07 15 May 19
Tim and the entire Hook Agency team has been the exact partner my company needed for all things web design, SEO, and even digital marketing strategy. Was hesitant at first with the complexity of my industry, but they have far exceeded expectations with research and content development. Our SEO position and inbound leads were almost nonexistent. Within three months our website authority and position had drastically increased, and we were consistently receiving organic leads. Now we have closed our first inbound lead as an organization and are transitioning to let Hook manage our PPC. As a small business, Tim has been helped us get the best bang for our buck while getting to know our company and process to help achieve our goals. We have used several large and small SEO companies in the past, but Hook Agency's management has provided the first measurable difference and growth. Would highly recommend!read more
Josie Franske
Josie Franske
16:11 22 Apr 19
We considered several web-design firms before selecting Hook Agency to redesign a large portion of our company site, and we're incredibly happy with the results. Not only was the team able to create exactly what we wanted, they've come up with some great compromises between keeping our brand voice and SEO writing, providing solutions that I'm confident no other firm would be able to dream up. It's been a very collaborative process and we're seeing great outcomes. They've also provided technical support on some small web issues, which takes major headaches off our plates as a small business without a full-time IT department. We absolutely recommend them!read more
Karine Woodman
Karine Woodman
02:50 21 Apr 19
We absolutely love our website. Hook Agency was very professional and provided us with a website that exceeded our expectations. We've also continued with their SEO services.
Jamie Rykyto
Jamie Rykyto
23:18 21 Jan 19
Very impressed! Long story short, our company website that was hosted elsewhere somehow lost data and went down. When the hosting company failed to do anything about it Hook Agency didn’t hesitate to help. They went above and beyond to get us back up and running. They made us feel confident and comfortable with what they were doing and explained everything each step of the way. I would definitely recommend them!read more
Maygen Lacey
Maygen Lacey
16:16 09 Jan 19
Super impressed with Tim. I had no idea how to find a web developer in my budget. Even though he was well out of my price range, he still very kindly took the time to suggest a few options and and walked me through how pro web developers operate. Class act! Thank you!!
Gibbous Wolf
Gibbous Wolf
19:53 31 Oct 18
Hook Agency came up with highly creative SEO solutions to my growing website. Their process was very insightful and they explained everything in an intelligent way without making me feel talked down to. I would recommend Hook Agency for anyone's SEO needs in Minneapolis.
Casey Palmer
Casey Palmer
18:49 16 Oct 18
Such a good website creator! So creative, responsive and helpful. Great team!!!
Robbin Julien
Robbin Julien
00:29 18 Sep 18
HOOK made the complex topic of SEO far less intimidating. They were patient and understanding with our learning curve. They worked "with" us, educating us as to where the opportunities were. They identified what "they" could do for us and even more valuable, what "we" could and should be doing for ourselves. HOOK and their style of full transparency, had us feeling comfortable immediately and ultimately feeling like we had a trusted partner working for our best interests. We look forward to our future collaboration and success!read more
Andrew Alshouse
Andrew Alshouse
17:24 10 Aug 18
Hook Agency has been a great resource for our small business. From creating our initial site to making updates as we grow, Hook has always been easy to work with. And they are quick with bug fixes which I really appreciate!
Reed Leidle
Reed Leidle
17:07 27 Jul 18
Amazing! Seriously, first class customer service and good people!!! Talk about going above & beyond... couldn't ask for a better experience.
Mark Graham
Mark Graham
18:45 16 Jul 18
Finding a website design company that is highly creative, technically competent , fundamentally sound, well organized, willing to listen and committed to service is unique indeed. We found exactly that at Hook Agency.
Eric Pfeffer
Eric Pfeffer
21:10 05 Jul 18
Without even paying a dime, Tim looked at my google analytics account and my google console account and gave invaluable free advice. Although his services were not a good fit for my needs at this point, I would highly recommend his services for SEO and high raking on google searches. Hook Agency is the way to go!read more
Craig Pladson
Craig Pladson
13:40 25 Jun 18
Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way.read more
Anna Overly
Anna Overly
17:28 17 May 18
When I began searching for an SEO agency last year, I received a lot of generic proposals from SEO agencies who wanted our money but didn't show any dedication to learning our niche industry. Tim, on the other hand, came to the table armed with a list of keywords to go after, goals to reach, a knowledge of what our competitors were doing, and an eagerness to understand our industry. Since then, Tim has shown a deep commitment to our success and has gone above and beyond to make sure we reach the goals we set. In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business." Tim has been incredible to work with, and I'd recommend him highly to anyone looking to hire an SEO specialist.read more
Sarah Lietz
Sarah Lietz
15:19 21 Feb 18
Tim has always been super responsive, creative in design, and helping us long after he should! Highly recommend!
Patrick Lorence
Patrick Lorence
15:52 20 Sep 17
“My company launched our completely revamped website and couldn't be happier with the way the site turned out, and our experience with Tim B Design. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine. When we met with them to discuss the project, we were immediately impressed with how easy they were to communicate with—just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was exactly what we wanted.These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression. Our site brings in new clients every single day. The best part is that my website is so easy to use, I am able to edit content whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Tim B Design team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”Brad LorenceOwner, Banksystems Marketing Incread more
Niles Deneen
Niles Deneen
19:44 03 Aug 17
Awesome - we are seeing great improvement in our traffic and engagement. It's a pleasure working with Tim he is such a gifted guru of seo and digital marketing.
Josh Carlson
Josh Carlson
14:44 11 Jul 17
Tim B Design is exceptional to work with! He and his team have a great attitude, they've shown excitement in helping my business, and they are go getters! When I first contacted Tim on his website he responded to me almost immediately which was great. After our first face to face meeting I knew I wanted to work with him. I agreed to have them design my logo and build my website. In the process of doing that Tim thoroughly educated me on the importance of SEO which I knew very little about. There was absolutely no pressure to purchase anything while he was educating me but I decided to enter in an agreement for that too. Shortly after starting SEO they had availability to take over my social media accounts and I jumped at that opportunity. I put my full trust in them and they are doing great with all of it. Because of their work I've already seen growth in the number of sales leads generated by my website which is terrific! If you need help with any of these areas you need to contact Tim B design. Thank you Tim and Bea!read more
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