Standing out in a crowded marketplace is one of the most difficult things for a business. However, in order to be successful, your business must be able to accomplish this. The issue that many companies have today is that their competitions’ offering is too similar to their own, making it difficult to differentiate yourself from traditional marketing strategies.
That’s where digital comes in. Digital marketing allows you to send messages to your consumers at any point time, as well as make those messages extremely relevant and powerful to a potential customer. Digital marketing overall is extremely versatile. So, if you’re having trouble breaking through the clutter, here are 12 digital strategies to help you increase your brand visibility.
Pick a Relevant, Important Message
As I just alluded to, the messaging of your digital strategies is extremely important. So, whether you’re writing a blog or creating a social media post, make sure that you do your research before picking topics to speak on. Check out what keywords your customers are searching for and what questions they are asking. Then, develop a message to answer these consumer paint points.
Don’t be afraid to be bold in order to make your business stand out. For example, you certainly have some hot takes. A good example of this is ESPN’s Skip Bayless, who some claim is the king of hot takes. Skip’s sports takes often go viral because they are extremely polarizing, and therefore what he says often breaks through the clutter of traditional sports opinions and news. Now, obviously don’t state a take that will make you seem foolish, but it’s okay to make some bold predictions or to go against the status quo, especially if you believe it to be true.
Promote Engagement and Inspire Action
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Anytime you can get recipients of your digital marketing messages to go out and do something is a good thing. It can be something really small, like voting in an online Twitter poll. Or, it can be something bigger, like having customers submit videos for the chance to be featured on your website or social platforms. Anything to get them to actually participate.
Use Smart SEO Practices
Being smart with your SEO strategies is a great way to help your business be seen by more people. According to Smart Insights, a recent study showed that the top spot on Google for both branded and non-branded keyword were both around 30% for click-through-rate. Meanwhile, if you fall down to the 9th or 10th spot, you’re looking at about a 2% click-through-rate. So SEO still matters a great deal for reaching more consumers.
Mobile marketing isn’t going anywhere. For example, a recent study, according to Blue Corona, found that 75% of Americans use their smartphone to open emails. So, this means that you should definitely put resources towards creating mobile-friendly, engaging emails for your newsletters each week or month.
When it comes to social media, using influencers, whether large or micro, can help increase your brand visibility. Not only will you draw more interest from your current followers, but the influencers loyal follower base will also be more inclined to check out your product or service. At the very least, your brand awareness has increased.
While you should very your digital marketing messages depending on what your consumers want, making sure that your branding is consistent across the board is important. For example, if you sell coffee beans, you wouldn’t want to promote your product on Instagram as a high-quality, top-shelf brand while your Facebook page markets your beans as an affordable option. While this is a simple example, it shows how different messages can clash.
Refine Your Website
A new website is sometimes exactly what you need to increase your brand visibility. It’s easy to promote and many of your consumers will be eager to try new websites, as it usually means an increase in the quality of the user interface. The website is the hub of all digital marketing activities. And a high-quality, SEO friendly website that looks modern, sleek, and is easy to use is the basis of a winning digital formula.
Put Effort into Content Marketing
An expansive, highly strategized content marketing plan will certainly help your brand visibility. Just like with your SEO strategy, your content should revolve around the hot topics of the industry and paint points of your consumers. By doing this, you can become the go-to resource for your customers and your brand will start being perceived as an industry leader – as long as the content is high-quality.
If you need assistance with your digital marketing strategies, whether it’s a new web design, SEO, or content marketing, then give us a call at 612-772-9555 or contact us through our contact form. We’re looking forward to chatting and getting started on helping your business acquire more quality leads!