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The 5 Marketing Methods Skyrocketing Next Year

Updated November 11, 2017
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Marketing Budgets Skyrocketing this next year

Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

Marketing Budgets Skyrocketing this next year

Don’t get stagnant in your marketing efforts! Many companies have created a lot of opportunity for themselves by pushing heavily into Google AdWords or some old-school E-mail marketing, but don’t get out when the rates start going up, or the open rates go down, and the methods are not as profitable as they once were. It’s crucial to stay nimble and swap out, or play down out-dated methods (within reason for your industry), and start experimenting with heavier marketing budgets in other areas.

Here are five areas where marketing budgets are increasing next year – reasons include:  higher perceived ROI, more proof of concept from other companies doing it, and natural progression. Paid social for instance continues to grow, just because ad budgets that may have been spent on Google AdWords in the past may work better in the context of social proof and a more interactive experience.

1. Video

If you’re not using video, nimbly, that allows you not to pay 1000s of dollars every time you put one out, you’re behind the times. A mid-premium video setup can be as little as $2000 bucks, and pay for itself ten times in the first three months if you have a clear strategy to make compelling videos regularly.

2. Content Marketing and SEO

Content Marketing is just creating things your clients, customers, and prospects would actually want! It’s the best form of SEO and will stand the test of time. Use these methods and tools to get the most out of your content marketing and SEO efforts.

3. Paid Social

People are still mourning the loss of “free” marketing, as organic social media reach has gone down to almost nill for many brands, Facebook and Instagram are still crazy effective for brands if you’re willing to pay. Whether by promoted posts, video ads, or just straightforward offers – you want to save this for the best shots you have. Here are some keys to making it work.

4. Strategic Use of Influencers

If you can find people that own your audience’s attention (in any situation, not just social media), it makes absolute sense to collaborate with them to reach those people. This method has been growing over the past couple years – but it will reach a pinnacle this next year as companies have started to learn how to do it well.

5. E-mail Marketing and Marketing Automation

One of the third highest perceived positive ROI marketing strategies (the other two are SEO and Content Marketing). E-mail marketing and marketing automation can be wielded well with practice and experimentation.

I would be silly not to mention offline marketing methods that are growing as well. Brand activations, experiential marketing, and use of VR, and content producers are also going up as people recognize that there is some arbitrage in getting in front of people at the right moments. These methods are particularly effective when you have a captive audience at a trade show, a big event where a lot of ‘early adopters’ show up (like South by Southwest in Austin) or other places where tastemakers often show up looking for the latest and greatest.

But yes – digital marketing and digital related marketing is on a steady rise.

Wrapping Up

These methods are growing because:

A. They Work


B. People are using their own understanding of where things are moving to slowly increase digital marketing budgets up to 40% (!) this year, up from 36% just a few years ago.

Slowly but surely marketing budgets are increasing. If you don’t find out where the ‘arbitrage’ (the best deals for the most effect) are until other people all have their budgets there as well – you will simply be fishing in a pond with all your competitors. The trick is to find a completely blue ocean (not one red with blood with all the other sharks around) and dominate entirely.

Keep your eye out for marketing methods that involve less competition.

Thanks for reading about where marketing budgets are growing this next year!

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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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