fire restoration seo

Fire Restoration Marketing

Blaze Through the Competition With a Partner Obsessed with Leads

Get a marketing partner that works with growth-minded companies to bring them more leads. Let us help grow your business with our fine-tuned and researched SEO, PPC, and Web Design strategies.

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Badgerland Exteriors & Solar logo with a sharp badger paw outline and bold, uppercase business name for strong brand presence.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Gray TCBacker logo with a roof outline above the name; banner below lists ROOFING, SIDING, WINDOWS, GUTTERS, SOLAR in bold caps.
Bears Plumbing Services logo: "PLUMBING" in bold caps with a pipe wrench as the "L"; "SERVICES" below in smaller font.
PANTHER logo in bold with panther silhouette above; below, smaller text reads: FILTRATION, COOLING, GUTTERBALL.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.

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Get More of the Fire Leads you Want with a Google Specialized Team

We know how hard it is to generate leads when you are also trying to run your business day-to-day. However, lead generation is not something you can overlook, especially when trying to grow your business. So don’t go it alone, and team up with us instead. We take the time to get to know your company and your ideal customers to bring you more of the leads you actually want, not the ones wasting your time.

“Just understand Google is God when it comes to home service.”

Tomy Melo, A1 Garage
  • Our contractor-focused writers and SEO specialists know the kind of content that will help your site impress Google, allowing you to rank higher and show up in front of the ones searching for your services.
  • PPC is one of the best ways to generate more leads quickly, and we have taken the time to fine-tune our strategy. Our eye-catching ads combined with compelling copy get you more clicks right off the bat.
  • Our designers work to understand your company and brand entirely to build you a website that represents your quality and values.
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Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

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Fun Under Pressure

When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.

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Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

Six construction workers, including Chase Courtney, actively spread and level wet concrete on a sidewalk using professional tools. A cement mixer truck and other construction equipment operate in the background, with a cornfield at the edge of the site.

Chase Courtney

Courtney Construction

If you’re in the trades, these guys have truly figured out how to market in this industry. They understand the construction sector specifically. Don’t make the mistake I did hiring a “one-size-fits-all” agency that works across e-commerce and a dozen other industries, you’ll just waste tens of thousands of dollars like I did with two other marketing agencies. This is a digital world, word of mouth doesn’t cut it anymore. The only way to grow is online. Hook will get…

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Alicia Tetrault

Pro Shine Air Duct Experts

We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.

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Angelica Brager, team member at Hook Agency, is pictured with long straight hair, wearing a black blazer over a light top, smiling confidently in a professional studio portrait against a light gray background.

Angelica Brager

Young Construction

We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…

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Steph Laurer of Baggerland Exteriors stands confidently with arms crossed, smiling, in branded attire against a black background.

Steph Laurer

Badgerland Exteriors

“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed. Any updates to the site are taken care of in a timely manner. Our reps want our feedback and engage with our ideas. It is clear they want us to be the best, most successful version of ourselves. Highly recommend!”

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Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Karly Rolls

Rolls Mechanical

"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…

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Kristin Sullivan, blonde with glasses, gray blazer, and necklace, smiles on a yellow chair before a wooden wall at Hook Agency.

Kristin Sullivan

Bob's AC

"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."

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A smiling woman with blonde, wavy hair and a black sleeveless top stands confidently against a textured, light-colored wall.

Courtney White

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

FAQs

Commonly Asked Questions

How long does it take for SEO to get results?
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SEO is not something that takes off overnight – it is actually a process that takes around 3 to 6 months to see clear results so you see that things are working well. There will be another stage at the 6 to 9-month mark where you will see your ROI to be seen and will also have a pretty sizable increase in the number of leads you have.

**The SEO Emotional Rollercoaster: Understanding the Journey**

Explore the fluctuating emotions of an SEO campaign with our "SEO Emotional Rollercoaster" graph. It clearly outlines key stages such as "Initial Optimism," "Waiting for Results," and the critical growth phase in "Months 6-9." Gain insights on mood variations throughout your SEO timeline, aiding better strategy and expectation management.
What does your Fire Restoration SEO process/rhythm look like?
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We start things off with a kickoff meeting where our first month includes finding keywords, local directory listings for initial link-building, and going over technical changes on the site.  We will also report to you monthly and make the pivots based on the roadmap we set out in the first month.

What does your web design process look like?
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1. Discovery – meet to dig up competitive advantages and emotional hooks.

Understanding what makes your company is extremely important. This understanding is central to everything we do in design and will define the direction of our website design.

2. Wireframes (or blocking out the main functionality and layout)

Our designers have 10+ years of combined experience doing data-driven, effective design. We focus on clearly displaying your services, showcasing elements and visuals that will help people trust you, and take action.

3. Visual design with what makes you special at the heart of the design

We know your customers have a lot of options to choose from, that’s why a gorgeous website with easy-to-use navigation and a clear visual difference from your competitors is so important.

4. Development (on WordPress so it’s easy to edit)

We know how to make websites easy-to-use. For your customers AND you. We develop using the content management system WordPress because it’s the premier option for small businesses, editability, and Search Engine Optimization.

5. We launch the website

We do 5 layers of Quality Assurance, help you get all of your content into the site, and can even help write it if needed. We’re here to make the process go smoothly. First, we do a soft launch, and then a champagne pop launch if you want! Have we mentioned we like this, and are fun to work with? 

6. Optional: Build traffic with SEO.

We know how to get your website more traffic through Google search. Content marketing and building links from other websites are key components, but the technical side of SEO, reporting, and our creative roofing marketing ideas are also things our clients love about our services.

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Ready to take the leap?

Let's talk about what's possible for your business.

Book an Intro Call