fire restoration seo

ATTRACT THE RIGHT KIND OF LEADS TO YOUR FIRE RESTORATION COMPANY

Pull in more traffic and leads to your website with Search Engine Optimization. Our proven strategy will help you attract more of your ideal customers to your site through search engines like Google. 

  • Show up for the terms your ideal customers are already searching for
  • Technical edits and on-page optimizations to keep your website quick and search engine friendly
  • Keep track of your progress with a live dashboard and monthly reporting calls
Writing content for your website

Content

We can handle keyword targeting + writing content for you and your team.

Linking from other websites to yours

Links

We earn high authority links back to your site from around the web.

Technical SEO

Technical SEO

We identify terms that people are searching for across the web and target your pages.

Snuff out the Competition with SEO Strategies that actually work

Is your website getting lost in the sea of competitors that are also after your ideal customers? Well, there’s a way you can prevent this, and reach your potential customers before your competition even has a shot. (Hint…it’s SEO)

Here’s our strategy:

  • We create value-packed content (blog posts, landing pages, infographics, etc.) to enhance your site with information that your customers want to know.
  • We do competitor analysis to discover and hijack the keywords they are targeting and help your site to rank above them.
  • We earn backlinks from high authority sites across the web to put on your site in order to increase your business’s credibility

Invest in the Success of your Fire Restoration Business with SEO

Let’s be honest, Search Engine Optimization is not for the faint of heart. It’s not easy, and it’s not a short-term fix that gets you more leads without any work. In fact, SEO is a long-term investment, but the results can be huge for the success of your business.

SEO is all about doing the necessary work to improve your website’s standing with Google. In order to have search engines rank your website at the top (and get more traffic), you need to prove that you provide value to your ideal customers.

We have helped plenty of home service companies get the qualified leads that they were looking for by improving their rankings on search engines. With persistent work spent creating valuable content and improving the quality of your site with technical edits, we can help you do the same. When you’re ready to see more leads coming in, give us a call!

Clear Expectations to Set you Up for Success

When you work with us, we’ll make sure you have clear expectations from the very beginning. Our approach is clear-cut, straightforward, and effective, and we love helping our clients learn more about SEO as we work with them.

With our monthly reporting calls and live key metric dashboard, you will always know how things are performing, and we’re always here to answer any questions you may have along the way.

Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

Fun Under Pressure

When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.

Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

150+ Five-Star
Google Reviews

Built Solid on
Traction – EOS

10th Fastest Growing
Company in Mpls

View Case Studies
Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Roger Wakefield, a well-known industry expert, sits confidently in front of a microphone. He is easily recognized by his bald head, prominent white mustache, and signature red shirt. The background features blurred shelves and a brown cap, highlighting the professional yet approachable atmosphere.

Roger Wakefield

The Expert Plumber

"Tim Brown works with the trades, learns from the trades, and teaches the trades. If you want to become a hometown hero in your community, check out this book; you won’t be disappointed."

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Tommy Mello

A1 Garage

"This is hands down a book you’re going to want to read if you want more leads. The industry is changing — you’ve got to know your numbers and go all in."

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Martin Pettigrew stands confidently with arms crossed outside the Monarch Building store, wearing a branded blue Monarch sweatshirt and cap. The Monarch Building logo and his name are clearly displayed on the storefront behind him.

Martin Pettigrew

Author & CEO

"Yeah, if you want to get a book that really going to help you not just marketing but marketing into the roofing industry, I highly recommend this one book, Hometown Hero by Tim Brown."

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A man with a trimmed beard and short hair smiles confidently at the camera, wearing a light gray zip-up sweater against a solid teal background.

Aaron Christy

Indy Roof & Restoration

"We have been using hook for almost a year now. Vinny is our rep and has went over and above for us. We have had their work independently checked as we have trust issues with SEO companies and they are doing what they are saying and executing very well. On top of that, Vinnys reporting and keeping us in the loop is top notch."

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Courtney White

Greentek Roofing & Aolar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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On Hook Agency's website: Justin Puetz, wearing sunglasses and a baseball cap, smiles in a boat with his brown dog, enjoying the tranquility of a tree-lined lake under a clear blue sky.

Justin Puetz

Justin Puetz

"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"

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Alexa Nicholas, sporting long blonde hair and a confident smile, stands with arms crossed. She dons a black polo shirt showcasing the "McCormick Renovations" logo in front of a neutral gray background.

Alexa Nicholas

McCormick Renovations

"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."

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CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

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WHAT ARE THE DELIVERABLES FOR AN SEO ENGAGEMENT?

That first month we create a content calendar you can take on your own and use if you wanted. We create SEO audits and will occasionally share them with you.

  • Different than many agencies – who outline the work, and tell you to do it. We do that work that’s outlined in technical audits.
  • We set out a specific word count per month and have writers in our office that write that.
  • We do outreach and get links back to your site monthly.
  • A dashboard that shows our progress, year over year traffic.
A woman with curly hair and glasses diligently works at her desk, efficiently managing Fire Restoration data on a large monitor and laptop. Her workspace is complemented by a smartphone and a potted plant, creating a lively atmosphere. A colleague is visible in the blurred background of this office setting.

Roofing

65%

Increase in monthly qualified organic leads

  • $30K in organic traffic revenue every month
  • 83.33% increase in first page rank YoY

Roofing

92.98%

Increase in Qualified Organic Leads YoY

  • 351.32% Increase In Total Keywords
  • 300% Increase In Engaged Traffic YoY

HVAC

188.89%

Increase in First-Page Rank YoY

  • 416.02% increase in total keywords from SEO Kickoff
  • 503% increase in Engaged Organic Traffic YoY

Roofing

3.5M+

Views on Google for roofing terms

  • 1,200 monthly website visitors
  • 1,400% growth in first-time users

FAQs

Commonly Asked Questions

How Does SEO Get Me More Leads?
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Search Engine Optimization is about getting your website higher on Google. We help make tweaks to your website, create content on your behalf, and get links back to your website from around the web. These are the things that Google’s algorithm is looking for – and we know how to turn that traffic into leads.

What are your top SEO strategies for Fire Restoration Businesses?
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We believe SEO doesn’t live in a bubble. That’s why, unlike many other SEO companies, we make ‘Conversion Rate Optimization’ tweaks such as adding call-to-actions and trust factors in key places to increase your conversion rate.

Other than that, very important SEO Strategies include:

1. Looking at competitors’ websites and finding out what they’re ranking for, and then having writers create pages targeted at those topics, with a form at the top, or inviting new customers at the bottom of articles.

2. Creating links back to the site by ‘guest posting’ on other Fire Restoration-related websites.

3. Creating on-page targeting through meta titles and descriptions. We use Ahrefs to find out what terms people are searching the most, and target pages at those. We also make changes to your website structure so your website is easier to crawl (like de-indexing thin, and duplicate content – HUGE!)

Why should I trust your Fire Restoration SEO process?
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We have 40+ reviews, and an average of 82% more traffic for our clients. We’re always aiming to increase that and to turn every client into a case study.

We have been plugging away at our processes for years and are always changing and adapting to changes to the necessary changes that are coming as time moves on.

We love working with our clients and our clients love working with us. Hopefully, we get the opportunity to build a relationship with you and get your business the leads you’re looking for.

Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”

A woman with long, wavy brown hair stands confidently in front of a black brick wall, embodying Tim Brown's iconic urban style. She wears a black top and accessorizes with a heart pendant gold necklace.
- Sydnee Olsen, Sales Lead
Schedule Intro Call Schedule a Free 20-Minute Consultation (No Obligation)