"Hook Agency is exceptional to work with... I've already seen growth in the number of sales leads generated by my website." - Josh Carlson, Treasured Spaces
Conversion Rate Optimization
Wait! Don’t scrap your whole website – improve it.
The problem with redesigning your website from scratch is that it doesn’t often fix the original issues. You need DATA-DRIVEN testing on a regular basis to iterate and improve it, rather than starting over and hoping the holes get plugged in the next go-around.
- A/B Testing based on expert theories
- Record website visitor behavior, and improve based on it.
- Heatmaps, User-testing, Persona’s and more!
Questions and Answers about Conversion Rate Optimization
Sometimes the changes are easy and obvious to and outside trained eye, but we love to put in tracking and A/B testing to support our theories with data. Here are some examples of low-hanging fruit.
Badges and awards.
Fast/Free Shipping, and Free Returns.
Pictures of your team.
A better mobile experience.
These are always changing based on cost-effectiveness, and the specific situation at hand, but a few that have been useful for us pretty consistently are:
If you have a tool that your company would like to use – we can help implement on your behalf.
We are specialized in WordPress development, but can also work with internal development teams, internal design teams, or other partners of your company – based on the needs of the project or ongoing engagement.
We are insanely good at effective, conversion-centric web design – and often help people increase conversions 30%+ or more year over year, as well as being extremly agile and effective on the WordPress development front as well.
Conversion Rate Optimization is focused on effectiveness
You may have an old design that is still solid but needs tweaks to make it as effective as it possibly can be. Conversion Rate Optimization as a process doesn't scrap websites for new ones all the time, but rather progressively enhancing and using analytics and AB Testing to keep what's working objectively.
Our entire process is built around business goals
We are not in the business of wasting people's money, and so every project I take on I try to make sure I'm really going to make a business' money. Whether it be iterative testing and ongoing enhancement, or a single project to modify and enhance anything that hasn't been converting well – I'm prepared.
If you're not funneling 20k into your website every time you need to make a shift, you're much more likely to get the things done that need to be before the website is out-dated. To me, it's always about determining whether CRO or a full overhaul is necessary, and then taking it from there.
We start with Conversion Rate Optimization best practices
Many sites do not have enough traffic to get full statistical significance from A/B tests, but we can apply what I've learned from previous tests and apply some best practices right off the bat. We can add trust factors such as badges and testimonials and decrease friction where possible on your current site.
We've been able to track changes in revenue on some projects
In one month, the changes we made (adding trust factors next to an add to cart button,) made a $5,000 difference. Considering the work we're doing was about $1,000 that month, that a 5x return on investment. We're not shy about mentioning the fact we think our work is really worth something and it is.
We track conversions on projects and see significant shifts
Each conversion, whether it be a checkout or a contact form submission, represents real money. For some 1 in 5 contact submissions turn into a 30k client – that would mean each submission was worth on average $6,000. You better believe they will make an investment to make the overall number of submissions go up.
Some people come to us with existing changes they want
Because we have years of experience A/B testing and User testing, we never just want to be a technician mindlessly working, we want to be a partner and a problem solver. With this in mind, we are open to engagements where you already have some changes in mind for your site, as long as we're considered a partner and problem-solver as well.
We're intent on adding value to every project we work on
So we don't feel the best use of people's money is hiring a web designer to just wield photoshop, but to be there pushing to make the business and the website more effective. That is our mindset for projects we work on, and why we're so adamant that people we work with consider it a partnership when starting a new venture.
Is your goal to sell more products?
You may understand the meat and potato's of your business, but E-commerce is evolving and changing. Some businesses sell products but need to consult with the person buying not just push them to 'add to cart.' Many things stand no matter what though. The prime differentiation and story needs to be shown visually and certain trust elements need to be prominent.
Is your goal to get more contact form submissions?
Many businesses website serves as a way to explain their service online, and needs to be built to attract visitors as well as conversions. When someone gets to the moment where they could take the next step or leave – there are actually small things you can do to make it more likely for them to take the next step, and it's not as mysterious as you might think.
Selling more products with E-Commerce background
Some of the first sites I designed were E-Commerce, and under the tutelage of a e-commerce marketing manager for 10+ years focusing on best practices and A/B tests. So as I finished designs, we went back to the drawing board to tweak, modify and enhance those designs for the best conversions. I went on to A/B test on other clients while tracking revenue. This changed my design process.
Getting more contact form submissions by gaining trust.
We love tracking conversions while making changes, it's allowed us to objectively get better and better and take the results of each test and apply them to future tests, designs, and design tweaks we make on any other Conversion Rate Optimization clients. If you're interested in wielding what we've learned for your businesses website, contact us now.