You may have an old design that is still solid, but needs tweaks to make it as effective as it possibly can be. Conversion Rate Optimization as a process doesn't scrap websites for new ones all the time, but rather progressively enhancing and using analytics and AB Testing to keep what's working objectively.
My entire process is built around business goalsI am not in the business of wasting people's money, and so every project I take on I try to make sure I'm really going to make a business money. Whether it be iterative testing and ongoing enhancement, or a single project to modify and enhance anything that hasn't been converting well – I'm prepared.
If you're not funneling 20k into your website every time you need to make a shift, you're much more likely to get the things done that need to be before the website is out-dated. To me, it's always about determining whether CRO or a full overhaul is necessary, and then taking it from there.
I start with Conversion Rate Optimization best practicesMany sites do not have enough traffic to get full statistical significance from A/B tests, but I can apply what I've learned from previous tests and apply some best practices right off the bat. I can add trust factors such as badges and testimonials and decrease friction where possible on your current site.
In one month, the changes we made (adding trust factors next to an add to cart button,) made a $5,000 difference. Considering the work I was doing was about $1,000 that month, that a 5x return on investment. I'm not shy about mentioning the fact I think my work is really worth something and it is.
I track conversions on projects and see significant shiftsEach conversion, whether it be a checkout or a contact form submission, represents real money. For some 1 in 5 contact submissions turn into a 30k client – that would mean each submission was worth on average $6,000. You better believe they will make an investment to make the overall number of submissions go up.
Because I have years of experience A/B testing and User testing, I never just want to be a technician mindlessly working, I want to be a partner and a problem solver. With this in mind, I am open to engagements where you already have some changes in mind for your site, as long as I'm considered a partner and problem-solver as well.
I'm intent on adding value to every project I work onSo I don't feel the best use of people's money is hiring a web designer to just wield photoshop, but to be there pushing to make the business and the website more effective. That is my mindset for projects I work on, and why I'm so adament that people I work with consider it a partnership, when starting a new venture.
You may understand the meat and potato's of your business, but E-commerce is evolving and changing. Some businesses sell products but need to consult with the person buying not just push them to 'add to cart.' Many things stand no matter what though. The prime differentiation and story needs to be shown visually and certain trust elements need to be prominent.
Is your goal to get more contact form submissions?Many businesses website serves as a way to explain their service online, and needs to be built to attract visitors as well as conversions. When someone gets to the moment where they could take the next step or leave – there are actually small things you can do to make it more likely for them to take the next step, and it's not as mysterious as you might think.
Some of the first sites I designed were E-Commerce, and under the tutelage of a e-commerce marketing manager for 10+ years focusing on best practices and A/B tests. So as I finished designs, we went back to the drawing board to tweak, modify and enhance those designs for the best conversions. I went on to A/B test on other clients while tracking revenue. This changed my design process.
Getting more contact form submissions by gaining trust.I love tracking conversions while making changes, it's allowed me to objectively get better and better and take the results of each test and apply them to future tests, designs, and design tweaks I make on any other Conversion Rate Optimization clients. If you're interested in wielding what I've learned for your businesses website, contact me now
.The Challenge
Vistas In Education needed a website with stronger calls to action and a clearer hierarchy. The site had some rough looking elements that didn’t quite speak to the professionalism that the people at V.I.E. exuded. I wanted to help them show off what makes them special with images, text, and interactive elements while still displaying a high-end looking, modern website design.
The Solution
By re-working the navigation, subtracting redundancies, and making it clear what the next step should be on each page, we made this site more likely to convert visitors into customers. Each of the interior pages has a call to action at the end of the page now. Pages with a high likelihood to convert visitors to customer got special attention, in particular pages like the testimonial page and other trust factor pages.
Key things I learned in this process that could apply to your project
I learned that it is better to start with a solid, modern, and healthy theme on any project. Although it wasn’t quite necessary to rip out the current WordPress theme and start over, I felt like their theme fought me a bit. I wanted it to be a cost-effective solution, and we modified it utilizing a child theme, and making the changes there while still being highly efficient.
You’ve come to the right place if you’re looking for
The Challenge
Whiskers To Tails Petsitting needed some key things done on their website like full-width video, and a strong ‘trust-factor’ centric design that would make it obvious why clients should work with their dog-walking and pet-sitting services. They felt their existing design team didn’t have the ability to do what was needed, so they came to me in search of a relatively small engagement. They didn’t want to scrap their whole website; they wanted to make improvements.
The Solution
Website design in Minneapolis means I was able to sit down for coffee with this couple duo and talk through what I could do for them to make their website better. We collaborated on the changes that we felt could move the needle and make WTTPS money. They weren’t shy about telling me what they wanted to be changed, and I gave them strong suggestions based on my experience of working on 50+ websites. The goal, to improve the way they communicate and convert in the open digital market.
Why my experience on this project matters to you
I love working with small to mid-sized businesses, learning about what makes them special, and helping them make a bigger dent in the overall market. I thrive when it comes to creating messaging, coming up with tactics for Conversion Rate Optimization, and perfectly tuning and tweaking sites until they are working as seamlessly as they can. This doesn’t always mean it’s a simple initial engagement, but can work best when there’s an ongoing relationship to improve your digital marketing.
You’ve come to the right place if you’re looking for
Deciphering the Facebook Algorithm
Member of the Forbes Agency Council
MN Search - Board of Directors
Gold Winner - Website Redesign, Corporate / B2B
Outstanding Achievement in Internet Advertising - Outstanding Website