Three skilled construction workers expertly level and smooth freshly poured concrete on a driveway, embodying the art of hardscaping. Surrounded by gravel piles and tools, they work diligently in boots and casual attire, with a partially completed garage in the background.

Concrete and Hardscaping PPC

GET CONCRETE LEADS FOR YOUR BUSINESS WITH PAID AD MANAGEMENT THAT WORKS

Reach your business goals with Google Ad management based on strategy and experience. Stop wasting time and money with methods that don’t bring you the leads you’re looking for.

  • Targeted terms based on keyword research relevant to your industry
  • Persuasive and engaging ad copy that actually help your ads get clicked
  • Eyecatching designs that direct viewers into paying customers with clear CTAs
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Badgerland Exteriors & Solar logo with a sharp badger paw outline and bold, uppercase business name for strong brand presence.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Gray TCBacker logo with a roof outline above the name; banner below lists ROOFING, SIDING, WINDOWS, GUTTERS, SOLAR in bold caps.
Bears Plumbing Services logo: "PLUMBING" in bold caps with a pipe wrench as the "L"; "SERVICES" below in smaller font.
PANTHER logo in bold with panther silhouette above; below, smaller text reads: FILTRATION, COOLING, GUTTERBALL.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Ad copy being written

Ads/Copy

Writing great ‘creative’ copy and making sure it’s compelling and persuasive is foundational for any ads account.

Structuring ad campaigns to make you money

Structure

The under-rated hero of Paid ads, structuring your account will help everything be more efficient from organization to spend, affecting your bottom line.

Selecting money making keywords

Keywords

What search terms that have many people searching them are worth going after. As a niched agency that only works with contractors we can find these more quickly.

STOP WASTING MONEY ON PPC CAMPAIGNS THAT DON’T ACTUALLY GET RESULTS

Running a PPC campaign on your own can prove to be very expensive, especially if you don’t know what you’re doing and are running without a plan. Luckily, we have taken the time to build out a strategy that works to reach the people you want to reach and turn them into qualified leads.

  • Our team takes the time to structure your Google Ads account, keeping it organized and efficient, making it easier to track your campaign results.
  • Our designers create display ads and landing pages that are compelling and get straight to the point to help more people convert into qualified leads.
  • Our strategists ensure that your ad budget isn’t wasted on terms that don’t generate the leads you’re looking for.
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Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

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Fun Under Pressure

When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.

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Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

Six construction workers, including Chase Courtney, actively spread and level wet concrete on a sidewalk using professional tools. A cement mixer truck and other construction equipment operate in the background, with a cornfield at the edge of the site.

Chase Courtney

Courtney Construction

If you’re in the trades, these guys have truly figured out how to market in this industry. They understand the construction sector specifically. Don’t make the mistake I did hiring a “one-size-fits-all” agency that works across e-commerce and a dozen other industries, you’ll just waste tens of thousands of dollars like I did with two other marketing agencies. This is a digital world, word of mouth doesn’t cut it anymore. The only way to grow is online. Hook will get…

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Alicia Tetrault

Pro Shine Air Duct Experts

We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.

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Angelica Brager, team member at Hook Agency, is pictured with long straight hair, wearing a black blazer over a light top, smiling confidently in a professional studio portrait against a light gray background.

Angelica Brager

Young Construction

We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…

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Steph Laurer of Baggerland Exteriors stands confidently with arms crossed, smiling, in branded attire against a black background.

Steph Laurer

Badgerland Exteriors

“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed. Any updates to the site are taken care of in a timely manner. Our reps want our feedback and engage with our ideas. It is clear they want us to be the best, most successful version of ourselves. Highly recommend!”

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Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Karly Rolls

Rolls Mechanical

"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…

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Kristin Sullivan, blonde with glasses, gray blazer, and necklace, smiles on a yellow chair before a wooden wall at Hook Agency.

Kristin Sullivan

Bob's AC

"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."

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A smiling woman with blonde, wavy hair and a black sleeveless top stands confidently against a textured, light-colored wall.

Courtney White

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

On Hook Agency's website: 

A skilled worker in gloves expertly smooths wet concrete for a hardscaping project, with sunlight accentuating the precision of the task. Nearby, an assistant is poised with a rake, ready to contribute to the refined pavement work.

HARDSCAPING PPC WITH A CUSTOMIZED APPROACH FOR YOUR BUSINESS

We take the time to get to know your company and industry so that we can create a keyword strategy that targets the people already looking for your services. But it doesn’t just stop there. Our team continues to track your results and make any necessary tweaks to your campaign so that you can make the most out of your advertising budget.

Our approach focuses on seeing what works and cutting out the parts that could be performing better. And with compelling copy and creative design, our display ads get people to click when you want them to.

Here at Hook, we don’t like to waste time, and we definitely don’t like to waste money, so you can rest assured that we’ll create campaigns tailor-made with your business in mind. We’ll help to stretch your budget further and take Google Ads management off your plate so that you can focus on running your business day-to-day.

On Hook Agency's website: 

A skilled worker in gloves expertly smooths wet concrete for a hardscaping project, with sunlight accentuating the precision of the task. Nearby, an assistant is poised with a rake, ready to contribute to the refined pavement work.

FAQs

Commonly Asked Questions

How does PPC work?
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If you’ve ever tried PPC but didn’t get the results you were hoping for, we definitely understand. It can be tough to strategize, especially if you don’t know what you’re doing or how you can maximize your efforts.

We take the time to steadily attract the right customers and make sure that your money is being used in the right places giving you the best results for your dollar.

A lot of people will go with the “all-in” approach, which does not necessarily give you the results you want, and could be a giant waste of money if it doesn’t work out. We find what’s working and what isn’t and expand on the parts that are working for your business goals.

What is your approach to PPC?
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We see company’s doing PPC that know how to spend money quick and in-efficiently. We pride our selves on a slower approach, building up what’s working, and trimming negative keywords that don’t make you money. We may not spend 10k the first month, but we also make sure your spending is much more targeted than many who may be more reckless.

How much do you charge for PPC Management?
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We start at $2k for any spend under $5k in budget, and it scales up slowly from there for higher spends. We try to be extremely reasonable in our pricing, and it includes setup and monthly reporting. We are open to reporting more often at the beginning of our services, but in general after the first few months – we find it makes sense to share key findings and changes in a monthly call.

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Ready to take the leap?

Let's talk about what's possible for your business.

Book an Intro Call