Web Design

50 Beautiful Website Color Schemes & CSS Hex Codes (2024)

Web design can be fun! Especially when you have the right color scheme. That’s why we’ve curated the absolute best of the best 50 epic color schemes from the far reaches of…

Estimated Read Time:  19 minutes


Gorgeous Web Design Color Scheme for 2020

Web design can be fun!

Especially when you have the right color scheme.

That’s why we’ve curated the absolute best of the best 50 epic color schemes from the far reaches of Dribbble, Awwwards, Pinterest, Behance, and a couple of great blogs.

After your done finding the web color palette of your dreams – check out our Analytics Basics, SEO Basics, and our Modern Fonts articles to continue making your website awesome. And, of course, let us know if we can ever help you with our small business website design services!

YouTube video

One of the coolest Design color Palette tools I’ve seen in 2022 – Happy Hues!

Color Trends 2022 - Color Tools and Palette generators - Happy Hues

13 New Website Color Schemes for 2024

1. Minimal Colors, Soft Beach by Duminda Perera

Blue, Pink, Green, Brown Web Design Color Scheme for 2020

Bright blue: #51e2f5

Blue Green: #9df9ef

Dusty White: #edf756

Pink Sand: #ffa8B6

Dark Sand: #a28089

2. Minimal Colors – Purple 90’s Color Scheme by Duminda Perera

Purple Blue, Slate White color Scheme

Ice Cold: #a0d2eb

Freeze Purple: #e5eaf5

Medium Purple: #d0bdf4

Purple Pain: #8458B3

Heavy Purple: #a28089

3. Bright Power by Duminda Perera

Gorgeous Web Design Color Scheme for 2020

Yass Queen: #ff1d58

Sister Sister: #f75990

Crown Yellow: #fff685

Blue Light: #00DDFF

Brutal Blue: #0049B7

4. Rethink. Color Scheme by Sajon

Brightly Orange: #ff1e00

Dimly Blue: #e8f9fd

Alert/Highlight Green: #59ce8f

5. Global Charity Website Color Schemes by Cuberto

Brightly Orange Number 2: #f43a09

Grandpa Orange: #ffb766

Grey Blue Green: #c2edda

Live Green: #68d388

6. Banking and Finance Website Color Schemes by Juliene Renvoy

Pinky: #fbe3e8

Blue Greeny: #5cbdb9

Teeny Greeny: #ebf6f5

7. Intense green, blue, and red color scheme

Green, blue - red color scheme for 2020

Bright Green: #beef00

Electric Red: #ff0028

Deep Green: #657a00

Power Blue: #1400c6

8. White space, tan, purple, yellow color website scheme

Tan, purple, yellow color scheme - lots of white space

Background Tan: #fceed1

Purple-y: #7d3cff

Yellow Gloves: #f2d53c

Redhead: #c80e13

9. Deep blue and tan – color palette

Deep blue and tan color scheme for 2020

Sand Tan: #e1b382

Sand Tan Shadow: #c89666

Night Blue: #2d545e

Night Blue Shadow: #12343b

10.Tan, pink and red color scheme

Ragin Beige: #fff5d7

Coral Pink: #ff5e6c

Sleuthe Yellow: #feb300

Pink Leaf: #ffaaab

11. Pink, Green, and Purple illustration web design color scheme

Grassy Green: #9bc400

Purple Mountains Majesty: #8076a3

Misty Mountain Pink: #f9c5bd

Factory Stone Purple: #7c677f

12. Bright and colorful – scheme for 2020

Bright and colorful scheme for 2020

Green Treeline: #478559

Purple baseline: #161748

Pink highlight: #f95d9b

Bluewater lowlight: #39a0ca

13. Yellow, Red/Pink/Orange – Bright Scheme

Northface Color Scheme - Marketing website

Yellow Background: #ffde22

Pink / Red Circle: #ff414e

Orange Circle: #ff8928

White Layover: #ffffff

2019 Website Color Schemes:

1. 70’s Inspired – Modern Color Palette

Delicious creamy - purple, pink, orange, green color scheme

Mountain Shadow Blue: #101357

Old Makeup Pink: #fea49f

Goldenrod Yellow: #fbaf08

Bluebell Light Blue: #00a0a0

Bold 2019 Green: #007f4f

2. Lightning Blue Purple – Simple Web Color Palette

Blue purple, white, color scheme ideas from Awwwards, smashing magazine

Lightning Blue: #51d0de

Lightning Purple: #bf4aa8

Brain Wrinkle White: #d9d9d9

3. Metallic Blue, Purple, Red – Website Color Palette

Metallic Blue, Purple, Red

Blue Popsicle: #0f2862

Redline: #9e363a

Purple Shadow: #091f36

Grey Blue Leaf: #4f5f76

4. Apricot Avalanche – Web Design Color Schemes

Fresh and Bright Website Color Schemes

Blueberry: #6B7A8F

Apricot: #F7882F

Citrus: #F7C331

Apple Core: #DCC7AA

5. Strong Contrast and Trustworthy

Bright Color Palette for Website

Left Blue: #1561ad

Right Blue- Muted: #1c77ac

Blue-Green: #1dbab4

Red-Orange: #fc5226

6. Classic Red Gold Website Color Palette

Gold and red color palette together

Redder than you: #ff3a22

Goldi-lots: #c7af6b

Darker Gold: #a4893d

Silver Tongue: #628078

7. Subtle and Succulent Web Color Scheme

Subtle color scheme for 2019

Barely Green: #acb7ae

The Brown-shirts: #82716e

Tan Blonde: #e4decd

Blondey: #c2b490

8. Photographic Memory

Soft Blue Green Color Palette

Green Mountain: #3d7c47

Blue Mountain: #09868b

Light Blue Backdrop: #76c1d4

Barely Gray Edge: #f7f7f7

9. Futuristic Lightbrite

Futuristic and Bright color scheme

Grey silver: #bccbde

Lightsaber Blue:#c2dde6

Purple: #431c5d

Orange: #e05915

Yellowbrite: #cdd422

10. Trapper Keeper Red & Purple

Color combinations for websites

Painful Red: #eb1736

35 Years Old Purple: #5252d4

Lighter purple on the gradient: #7575dd

Shadow Purple Red: #781a44

11. Easter Egg Sandwich

Unusual Color Palette for Websites

Green: #8bf0ba

Ironic Blues: #0e0fed

Blue Underling: #94f0f1

Pinky Ring: #f2b1d8

Egg Yellows: #ffdc6a

Looking a savvy web design team? Web design niches we serve: Plumbing, HVAC, Law Firm, Financial Services, Construction, Medical.  Some cities where we serve clients: Chicago, New York, Detroit, Dallas, Cincinnati.

The Original set of website color schemes:

1. Intellectual Nonchalance

Web Design Color Scheme

Light Blue Green: #6ed3cf

Soft Purple: #9068be

Tasty Eighties Grey: #e1e8f0

Rich Red: #e62739

Found on Trendy Web Color Palettes from Awwwards

2. Extra Snug

Web Design Color Palettes- Softcore

French Laundry Blue: #3a4660

Comfortably Tan: #c9af98

Peachy Kreme: #ed8a63

Brown Bonnet: #845007

Found on Desi Shirt by Filip Dueskau on Behance

3. Dark Horse

Indian Web Design Color Palette- Yellow, Grey, Black Web Design Inspiration

Are ya yellow?!: #feda6a

Silver Fox: #d4d4dc

Deep Matte Grey: #393f4d

Dark Slate: #1d1e22

Found on Vintage Rides Concept by Creativa Studio on Dribbble

4. Sleepy Green Streaks

Green, tan - Web Design Color Palettes

Simpler Lime Green: #7dce94

Scuffed Dark Grey: #3d3d3f

Vanilla Grey: #f6f5f3

White-ish: #f9f8fd

Found on The Jungle Book Website by Watson D/G for Disney

5. Precious Metals

Precious Metals Web Design Color Palettes

Rose Gold: #bd8c7d

Soft Gold: #d1bfa7

Silver: #8e8e90

Onyx: #49494b

Found on KAE Branding by Socio Design

6. European Bodies

European Bodies - Web Design Color Palettes

Yellow Hand: #fbf579

Lonely Blue: #005995

Stationary Pink Red: #fa625f

Purpled: #600473

Found on Website Inspiration by Mind Sparkle Mag

7. Simple Brilliant Accents

Web Design Color Palette

Red Overlaid: #cd5554

Photographed Brown: #91684a

Algae Green: #00c07f

Heritage Blue: #313d4b

Found on Website Inspiration by Mind Sparkle Mag

Still hungry for more? Check out the amazingness on Mind Spark Mag and page through the awesome examples. Such a great curation of modern, often Swiss-inspired web design.

Part Two – Observations on interplay and color in context

Elements of color are essential not only in the way they pair with other complementary shades but also in the quantity and placement in relationship to those other colors and in how it relates to other patterns and photographic elements next to it and elsewhere on the website. In this section, I will share/curate websites with beautiful color schemes, hexadecimal codes, and just a brief note about why color being used works in context as well.

8. Blue Red

Blue, Red, Grey Color Scheme, User Interface Design Color Scheme Inspiration

Deep Red: #b11a21 – In an overlay, juxtaposed against flat blue, the photographic background gives depth.

Lighter Red: #e0474c – The smiling face coming through the red, makes it feel striking.

Blue Beans: #7acfd6 – The flat blue provides a contrast to the photo behind the red. 

Light Classy Grey: #f1f0ee – Simple light grey is used to provide depth behind a later photographic section, with white below.

Found on Website Inspiration by Mind Sparkle Mag

9. Sunny and Calm

Sunny and Calm - Website Color Palette

Morning Sky: #CAE4DB – Never underestimate a color palette created by a photograph to set the tone of your design.

Honey: #DCAE1D – In this case, the palette is set with the photo and then echoed in the subtitle.

Cerulean: #00303F – Cerulean is incredibly classy as a black or dark grey alternative if used consistently throughout.

Mist: #7A9D96 – This clean, natural color is established in the photo but could be used on a lower full-width block or buttons as well.

Found on Inspiring Website Color Schemes by Canva

9. Dark and Orange

Orange and Grey, Black Color Scheme

Dark Grey: #393939 – Dark designs take a little bit more fore-thought but can provide tons of contrast if used well. 

Deep Orange: #FF5A09 – With different shades of oranges, there is depth and gradient, without venturing into totally new colors. 

Light Orange: #ec7f37 – Utilizing illustrative elements, requires a bit of flexibility for the natural lightness and darkness to contour objects. 

Orange Yellow: #be4f0c – Using on color over on the color wheel can keep the palette looking classy, bold, and restrained.

Found on Great Color Schemes by One Extra Pixel

10. Squeaky


Fresh: #4ABDAC – Once again the color overlaid over the photographic elements provides a classy modern touch

Vermillion: #FC4A1A – A figure in the foreground is worked into the context, still paying attention to how it complements the overall structure of the design. In fact, one might even be able to surmise that the design was down around this figure. 

Sunshine: #F7B733 – The Yellow provides only a juxtaposed call to action and highlights important parts

Clean: #DFDCE3 – Clean grey, utilized in the photograph, keeps the structure un-encumbered by more colors or patterns in these sharp headshots.

Found on Inspiring Website Color Schemes by Canva

11. Basic blue-green

Blue Green Basic Color Scheme

Ol’ trusty blue: #368cbf – Blue wins for trust in color psychology, but make sure it’s a tasteful hue, as some blues are too out of the box. Just like my art teacher said with paints, you should always mix them before applying to canvas, lest you get something that looks like you just slapped the colors out of the box. 

Accent color green: #7ebc59 – Corporate Blue + Eco-conscious green = Every website ever. But don’t overlook the use of common color schemes just because their common. Wield familiar colors together when it serves your purpose of feeling trustworthy. 

Dark Slate: #33363b – Breaking up white space with a darker header, footer, or full-width sections provides relief from things that are too repetitive. 

Light grey: #eaeaea – This truly is one of the most common color schemes around the website, particularly for technology companies. Are you sick of it yet? I like it.

Found on Free awesome WordPress Themes by ColorLib

The vital part of this section is a reminder that colors don’t live in a vacuum. How they relate to each other is complex, and pairing them not only with other colors that complement them but in degrees and quantities that work well together is important. When I show that orange and yellow are working well together, always keep in mind the context and how much of each are present. There might be a tiny sliver of yellow, so it’s not just that they work well, but how much of each and where.

Part Three – On the absence of color and well done monochromatic color schemes

Taking color out of the mix entirely – for certain parts of a website – or composition, in general, can be a classy yet straightforward way to increase the seriousness, or elevate the intensity of a piece. This is evidenced by how we feel when we see a black and white photo; either we sense certain self-importance or appreciate the simplicity and recognize an air of positive sophistication.

This concept and tone are also present in websites where only one color and various hues of that color are used, allowing the eyes to rest and revel in all that is blue, or all that is green, or 3 shades of purple. I will also include some monochromatic + 1 color schemes which mean black, white, any shades of gray plus one other color, and it’s shaded. The same general principles are at play in each of these scenarios. By eliminating all other colors except a select few, you can actually enhance the way the few remaining colors play together and increase the dramatic tension of the website – if it’s done well.

In the end – the website design alone won’t sell more stuff if that’s your goal. Combine these high-end styles with Search Engine Optimization to get more leads.

12. Stark Contrast

Stark Contrast - web design grey scale color palettes

Slate: #262626 – Repeat after me, all grays are not equal

Secondhand Grey: #3f3f3f 

Whitish: #f5f5f5 – Repeat after me, all whites are not equal

Light grey: #dcdcdc

Found on One Page Love, created by Peter Toth

13. True Black and white + Photography

Michael Schmid Portfolio - B+W Plus One

Black: #000000 

White: #ffffff

Found on Web Design Ledger – 20 Beautiful Portfolio’s, Work by Michael Schmid

14. Goldifox

B & W + 1 Color scheme love - web design color scheme inspiration

Golden wheat: #a39274

Soft Wheat: #dfd8c8

Deep gray: #252523

This color scheme, of course, also demonstrates what a great photo can do for the overall look of your site if juxtaposed with the strong contrast of the flat color elements.

15. Minty refreshed

Monochromatic blue-green web design color scheme

Mint: #4cb69f

Touch of Grey: #f5f5f5

Deep purple: #201d3a – Not quite B&W+1 – Hint of purple in the corner of the photograph

Found at Dapper Ink by Joel Reid on Dribbble

16. Blue + White

White Space in Web Design, blue and white web design inspiration,

Optimism Blue: #269ccc

Blue Algae: #9ed2c5

Flat Grey: #7b7b7b

Found on fltdsgn.com

And a couple more greyscale websites to make it abundantly clear that greyscale can be extremely beautiful.

16. Experimental Simple Photography – Square separations

Black and White and greyscale web design

Found on InspirationDE by Sam Thies

17. The floating object, angled section separation, simple editorial typography

Flat design, black and white, greyscale web UI Inspiration

Found on flatdsgn.com by Roland and ‘We Ain’t Plastic’

18. The rectangle around letters, creative letter blocking

Web Design Inspiration - Black and White and Greyscale designs

Found on Behance, by Diana Polar

This whole section calls to mind how much we overlook the use of negative space in design and rely instead on our ability to fill space. Leaving white space and filling only a portion of it intentionally establishes a sophistication in design, and now crowded frills can beat. Pair this sensibility with a tasteful choice of typographic elements and well-crafted photographic assets to make anything look high-end.

Part Four – On the interplay of typography and color

Typography, color, layout. None of these elements stand alone in any composition, and to talk about one without the other leaves an incomplete picture. Always be paying attention to how the character of your web design color scheme plays with your typographical elements. Fonts should be hand-selected for their attributes, not selected haphazardly.

19. Charcoal Black, Gold and lot’s of white space

Gentlement - Manly color schemes for websites - gold and black

Golden top: #d8ab4e

Golden bottom: #b48c36

Charcoal Black: #040404

19B. Font Pairings to compliment the color Choices – Gin Rough and Amiri

Gin Rough – by Fort Foundry, Available on MyFonts – By taking the high-end feeling gold gradient and pairing it with very intentional shaped typographic elements, the designers of this site juxtaposed the rugged and elegant.
Gin rough, gold and type design

Amiri Rough – Available through Google Fonts – Looks gorgeous as a testimonial or call out quote.

Amiri Google Font Pairings

Found on Web Design Inspiration for Gentlemen Barber Clubs (You need to see the full site)

20. Clean Khaki Red

Red, tan, grey color scheme- type pairing

Cotton Red: #c53211

Clean Deep Grey: #2e3830

Khaki: #e6dbc9

20B. Font Pairings to compliment the color Choices – Futura Bold and Museo Slab

Futura Bold – is as classic as it is simple. Common similar fonts like Gotham Black, Montserrat, or Proxima Nova can allow you a similar but different flavor. Still, Futura Bold will be useful for a lot of situations – and plays well in this simple red, gray, tan color scheme as uppercase titles.

Museo Slab and Futura Bold Uppercase

Museo Slab – As both the 100 weight in the blockquote above and the paragraph text (font-weight: 400), Museo Slab provides readability, whether big and small. Futura, Museo Slab over these comfortably simple colors feel not necessarily classic, but modern and original. The restraint in both color choices and typography leads to a very cohesive feel that leaves the whole website feeling integrated and branded.

21. Hip Modern Pastels

Web Design Inspiration - Pastels

WEb Design Inspiration

Pink Web Design Inspiration - European

Pastel Peach: #dea6af

Sky Blue: #8cbcd0

Pastel Pink: #e6dbc9

21B. Font Pairing to complement the color Choices – Calibre – the European Design Ketchup

Calibre – I love the look that many modern European websites achieve with this mature, swiss feeling typeface. It’s going to see a lot more use in America before it gets overdone here. The no-frills application below shows you the confidence with which a lot of European designers are using it. Impeccably played.

Calibre Font in Web Design

The design found on CSS Design Awards  – Buy Calibre typeface

No matter what colors you use, your website will be better if it uses a very well thought out typeface or two. Finding a balance between the color and the fonts is not necessarily scientific – it requires a certain poetic association, but that doesn’t mean it’s entirely subjective. The colors can either be diametrically opposed to the personality/personalities of the typeface(s), or be in direct alignment with them.

A few words of encouragement

Using descriptive words like ‘masculine,’ ‘feminine,’ ‘rugged,’ ‘classic,’ ‘clean,’ ‘modern,’ and ‘expressive,’ can help you talk about color schemes and typefaces with your clients and others working on your design with you. It’s important not to get caught up in the semantics – or meanings of the words – too strictly. Rather, use them as they are useful to you and discard them as soon as they become contentious.

The crucial piece is that your designs serve the purpose that they are intended for – that they are effective. By taking some time to start projects with a color scheme that meets the emotional needs of the prime demographic, you are setting them up for success. At it’s most basic level, that means not making a website for men purple as it’s statistically their least preferred color. You also wouldn’t want to make a medical website black as it connotates death, or giving a very light and airy yellow color scheme for a serious subject lest it insinuates frivolity. 

At it’s most acute, intention in a web design color scheme means communicating the brand voice, the emotional appeal,  occasionally being open to things previously learned by others (green for an environmental project, blue for a technology project, red for sports and aggression,)  and following your instinct as you dive headfirst into what would truly speak to this particular market. The greatest designers were all guessing, too, and took a stab at something new.  Jump in, soak up what’s already out there in the particular market the product or service is in. Then, look at the most visually appealing and effective designs in all markets and try your hand. After you’ve tried some pre-mixed hex color schemes listed above or elsewhere – mix up your own.

[bctt tweet=”“The greatest designers were all guessing too and took a stab at something new.””]

Recognize your hidden powers, trust your creative instincts, and get your hands dirty. 

Part Five – What is a modern color palette?

Well, I’ll tell you one thing a modern color palette is not using super simple versions of the colors we traditionally think of: blue, green, yellow, etc. Regardless of if you can make simple colors look good together or not – it seems unsophisticated and relatively bland. I remember my painting teacher in college saying always to mix your paints with intention at the beginning of a session – because people who just squeeze them out of a tube are going to find the look of their painting drab indeed.

What we want is a modern color palette that appeals to the refined tastes of today’s consumer. It can be bold and fresh, or earthy and rusty – but it should never look haphazard.

22. A Sleek Modern Color Palette

Fashionable Dark Sleek modern color palette for web design

Dark Blue/Purple: #111c30

Dark Pink Makeup: #9a4d55

Comfortable Couch Beige: #80756b

23. A Subdued Modern Color Palette

Subdued modern color schemes

Tiny Sweet Blue: #b5e9e9

Creamy Light Tan: #fef6dd

Pinkie Pie: #ffe1d0

Yellow Horse: #fff1b5

Green Thumb: #dcf3d0

24. A Fresh Modern Color Palette

Fresh Modern Color Palette

Deep Purple: #1d1145

Trapper Keeper Green: #0db4b9

Pink Boot: #f2a1a1

Modern Pink Backpack: #e76d89

25. An Earthy Modern Color Palette

Earthy Modern Color Palette

Red branches: #de493c

Green Trees: #608074

Blue/Green Mist: #daefd9

26. A Rusted Modern Color Palette

Rusted Modern Web Design Color Palette

Deep rusted red: #c1432e

Silver head-dress: #4b6777

Rusted Gold: #ce9e62

Black for Contrast: #2c2c2c

5 of the Best Website Color Scheme Generators to Get You Started

There are obviously a lot of choices to choose from when it comes to the colors you choose for your website. Lucky for you, some great online color scheme generators can help you find the perfect fit for you.

Flat UI Colors 


With an easy click-to-copy feature, you can paste the HEX codes the existing color schemes they already have available.

Color Supply 


With the option to choose from complementary, analogous, triad, split-compliment, and square color combinations, this fun tool allows you to explore numerous color options and helpful images below the color wheel to help you visualize each color combo.



If you want to get extremely detail-oriented with your color schemes, then check out the Cooler app, which allows you to get very technical with your colors for a highly-customizable web color scheme.

Palette Generator


The Palette Generator is an awesome way to help turn your favorite landscape, cityscape, or any photo into a color scheme. Easily upload a picture, and this tool does the rest.



Another tool that allows for highly customizable colors; Paletton is a great app for expanding your color scheme repertoire.

62 percent of businesses polled said they believe a web site should be re-designed every 2-3 years! Source: Hook AgencyHow often should a website be redesigned - marketing statistics and graphs 2020

Frequently Asked Questions about Website Color Schemes

What is the best color for a website?

Blue is definitely the safest choice since it has the highest number of people saying it’s there favorite at 35%. However – clearly, if your competitors are all using blue, it might make sense to ‘differentiate’ your offering and brand. Your brand colors should be appealing, and ‘white space’ is an important part of that. Make sure you give space to the elements you do include, have a contrast between text and backgrounds, and don’t overwhelm the visitor – trying to be too flashy or being novel just for the sake of novelty.

How many colors should a website have?

Consider that 51% of brands choose monochrome logos, 39% use two colors, and only 19% of companies choose full-color logos. Besides photographs, 1, 2, and 3 color websites seem to be easier to pull off well than trying to make a website with a rainbow of colors. That being said – if you have a professional designer, clearly Microsoft and Google believe there’s a benefit of working with more colors as they both use at least 4 solid colors in their design.

Why might I consider hiring a professional website designer?

Choosing a color scheme is tricky – but there are far more heavy-duty problems in a website design that may benefit from the help of a seasoned designer. Professional web designers have tried 100’s of things and realized what methods do and don’t work – ideally, if you work with a team like Hook Agency they’ve also A/B tested websites, made changes based on Analytics, and know how to make your website easy to find on Google.

You’ve uncovered a secret hatch into the inner workings of the internet! 😉

We know how to do amazing things like this very cool FAQ add-on to our listing here on Google. We know how to wield your website on Google through a practice called ‘Search Engine Optimization’ – so, beyond website color schemes, we know how to DRIVE BUSINESS from Google traffic. If you’d like to work with a professional web design team – send us a message now at tracy@hookagency.com!

Another tactic we use to optimize rankings is a little something called inter-linking. So if you’ve ever wondered who the sexiest man in MN is, or wanted to read a plumber SEO guide, give them a read!

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