Why Your Home Service Company Should Respond to Reviews in 2026

A bearded HVAC technician in overalls stands on a rooftop using a tablet beside HVAC units. Three customer review pop-ups with star ratings appear, displaying strong satisfaction and positive feedback for his service, reinforcing Hook Agency’s reputation for quality results.

One of the things I notice immediately when we start working with a new client is the review profile. How many, how recent, what rating. Then I scroll down and look at the responses. And almost every time, there are almost none. The five-star review from a homeowner who clearly took five minutes to write […]

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