If you’re a lawyer or attorney that is looking to start a legal blog, this post is for you. It can be hard to know what to write about or where to start. But the benefits of taking a leap and starting to write on a legal blog regularly can greatly increase the influence your business can have.
In this post, we’re going to outline some of the benefits of writing regularly on a legal blog. We’ll also include a number of ideas so that you can get started dreaming up and writing today.
Let’s get started and see what we can learn!
Benefits of a Legal Blog
If you’ve been in business or around marketing for any amount of time, you may have heard about SEO or Search Engine Optimization and the benefits that it can have on your website. If you haven’t, make sure that you click that link and learn more. Law firm SEO is an especially valuable tool because of the exponential and time-oriented growth. You’ll be able to see results for years to come if you implement the right practices. Here are some of the benefits of hosting a legal blog on your website:
- Improved SEO and organic traffic on your website.
- Develop relationships with potential and existing customers.
- Become an industry leader by providing valuable information to consumers.
- Provide value and education for your readers.
- Offer resources and a place to keep information that you can send to potential customers.
- Generate leads for your business.
Out of each of the items on that list the three that stick out as the most valuable are, improved SEO, education and providing value to readers, and lead generation for your business. Somethign that not many business owners realize is that lead generation, and especially law firm lead generation can be greatly improved by a blog of some kind.
Potential customers with questions about legal services will first find your legal blog and before they know it, you’ve answered their questions and are willing to work with them.
Legal Blog Topics and Titles Ideas
By far the hardest part about getting started on a great SEO and lead generating blog is knowing how to come up with titles and topics. Here are some great ways to generate your own legal blog topics and titles.
Check Competitors Blogs
Competitors’ blogs are a great place to start your search for some great topics and titles. Find a competitor that server the same or a similar niche and work your way through there blog. Be sure to take notes or start a Google doc that you can add potential titles to. You can really never have too many titles so don’t worry if your list starts to get long. You’ll be happy to have a more extensive list when you start to wonder what you should be writing about.
Use a Blog Title Generator
Blog title generators work great if you’re in a real creative pinch. We’ve even got one that you can use to help generate some titles! You can find it here. Be sure to read the rest of that blog post for more blog title generation ideas.
Conduct SEO Research
SEO research refers to doing keyword research within your industry. You’ll be able to look into keywords or words and phrases commonly searched by consumers that directly relate to your industry. These keywords can then be used to create blog titles and topics for your legal blog. The best part about writing blogs that target specific keywords is that you’ll be able to almost guaranty that, if your blog is written well, people will see it.
Hire an SEO Agency
An SEO agency like Hook is a great option to helping build your legal blog. We specialize in helping clients get more organic traffic from ideal clients and in turn more leads! Our processes are specifically designed and customized for every client we work with. That means a dedicated keyword and traffic building strategy just for you. If you’re interested in learning more about what we could do to help you reach your lead generation goals, reach out to us today! We’d love to book a call and talk with you about your goals.
Legal Blog Title Ideas for You
Here are 35 legal blog title ideas for you to use on your blog.
Case law analysis
Answers to client questions
FAQs (these can be broken up by practice area)
Process pages (for example, steps in the criminal process)
Statutory analysis (explain what the statute means in lay terms for readers)
Conference or CLE session summaries
How-To articles (For example, how to choose a family law attorney)
Quizzes or tests
Polls (poll your readers and analyze the results)
Case law summaries
Practice area or industry myths
Legal strategy (for example, potential defenses to a criminal charge)
Laws (outline the elements of a cause of action, explain the law in layman’s terms,)
Tips (for example, a DUI firm might offer safe driving tips)
Expose (for example, safety recalls)
Links to resources around the web
Glossary definitions (define a legal term for readers)
Attorney and staff spotlights
Events or News
Pro bono or community service events
Special events (for example, new firm opening or client holiday party)
Any and all of these ideas are great creative places to get started. Rember that your #1 priority should be to add value to your readers. If potential clients find your blog posts helpful and useful they will be more likely to work with you.
Thanks for reading and making your way through the list! If you’re interested in some help with writing and releasing great content on your website, reach out to Hook Agency. We can help to make sure that your business sees more leads and traffic online.