Once you get clear on your ideal client, you can start to advertise to them confidently that your messaging speaks their language. Here are 13 HVAC advertising examples to inspire you.
- Google Banner Ads
Google banner ads target potential customers who previously visited your website or social media page. We can help set up your Google banner ads, enabling you to increase your brand recognition and get a more significant reach.
- Google Search Ads
Signing up as a Local Service on Google helps get you to the top of Google searches for HVAC contractors in the area you serve. Google’s geo-targeting feature allows you to narrow the region where viewers see your ad live.
- Use Yelp
Yelp is a social media network where users post reviews and rate businesses. People visit Yelp when looking for contractors, so if you aren’t on Yelp yet, set up an account now.
You can get creative with posts that already went viral and edit them to share your message. If you don’t have the skills to edit the images, you can probably find one on Fiverr. Advertising on Facebook allows you to target the area where people who see your ads live. It’s also an excellent platform to share information to establish you as an industry expert.
Twitter is another social media platform you can use to establish yourself as an expert. Follow your competitors and see what customers are saying about them. You should also follow customers, whether they are residential or commercial. It’s another way to keep them in the loop about deals and new services.
Instagram is a great social media platform to share photos of your work. Don’t be shy to use big brand names in your hashtags to increase your brand visibility. You can share fun photos of a day at work to show potential customers your personality.
- Direct Mail
The United States Postal Service provides services to help promote what you have to offer to your community. It’s a great way to let people know about seasonal deals or get out announcements. You can target who receives messages by age, income, or household size based on the last U.S. Census.
- Create local partnerships and offer a deal when both services are purchased
Collaborating with the right team can provide excellent results. The key is to find a partnership that makes sense. If duct cleaning is a service you offer, you might want to consider a partnership with a home cleaning service. When customers purchase services from both of you, they receive a discount.
- Run a contest
Contests are an excellent way to increase your visibility, and if you conduct one on social media, it can also grow your following. You can run a contest alongside the previous suggestion of partnering with another local business.
- Generate and nurture leads with email marketing
Your website should allow visitors to opt in for promotions, announcements, and other news by submitting their email address. Create a giveaway to offer to people when they subscribe. It should be a checklist or something your potential customers find helpful.
- Create videos
Videos are popular among all social media platforms. You can share your videos on your YouTube channel and modify them for other platforms. There are many videos you can create to establish yourself as an expert and promote your business. You can make videos that explain how systems work or introduce your team members.
- Optimize online presence
Optimizing your online presence involves ensuring your mobile-friendly website is SEO and set up for customers to schedule calls or appointments.
- Create an account on NextDoor
NextDoor is a social media platform that connects local neighbors and businesses. If you don’t have a free account on NextDoor, you want to get one as soon as possible. NextDoor is a platform that allows you to advertise your business using super-local messaging.
Final Thoughts
In order to successfully compete in the HVAC industry, it’s essential to use the correct advertising tools. We hope that the 13 examples above will aid you in reaching customers as efficiently as possible.
