Facebook video marketing is a great way to keep your audience engaged. Once a customer or prospect likes your Facebook page, you can keep reminding them about the services you offer through videos. Plus, Facebook gives you access to insights to give you a better idea of how your videos perform so you can finetune your marketing efforts.
There are plenty of ideas to explore when developing video content for Facebook.
On average, 85% of video views on Facebook are from users who are watching without sound. A timelapse video of your latest project is a powerful way to show how you can make a difference without relying on sound.
You can tell a story by showing the beginning of your project, the different steps you took, and showing a side-by-side comparison with before and after images at the end of the video.
With 239 million users watching videos online, this format has become a popular way of sharing information. Whiteboard videos are an easy way to share complex ideas and help users grasp these concepts in a few minutes.
Here is how contractors can use this format for Facebook video marketing:
- Share a whiteboard video that shows the process of obtaining a quote step by step.
- Explain the benefits of something abstract like financing a home improvement project.
- Compare two different materials or building techniques.
Many contractors have successful YouTube channels where they share tutorials for various home improvement projects.
Creating how-to videos for your Facebook page is a great way to keep delivering valuable content to your audience. This approach to video marketing will establish you as an expert, and you can show your followers how to perform small repairs or home maintenance tasks.
How-to videos can also boost your SEO results due to the number of users who will look for content showing how to fix things around the house.
Sharing behind-the-scenes videos on Facebook can shape the way people feel about your business. It can help you come across as more authentic and trustworthy.
There are different things you can do with behind-the-scenes videos:
- Follow someone on your team around for the day to show how they approach a project.
- Show your audience how you source the materials you use.
- Create a video series to show how you prepare for a new project.
Videos can act as social proof. Reviews are important, but a video testimonial from a customer will put a face on the words and will make the testimonial feel even more legitimate and trustworthy.
You can ask customers to film a testimonial and share it with you on Facebook or produce this content yourself. Here are a few ideas:
- Ask a customer to sit down in front of the camera and tell the story of how they found your business and decided to work with you.
- Use an interview format to get the customer to talk about their experience with your business.
- Rely on user-generated content and encourage customers to share before and after videos of the projects you work on.
Employee interviews are a fun way to give your audience an additional behind-the-scenes look. Interviewing employees is an opportunity to share the values at the core of your business and to present your business as authentic.
You can create a video series where employees talk about their background, what they like about working for you, or what kind of training you offer. You can also use employee interviews to discuss specific projects you have worked on and focus on how you solved challenges as a team.
Live Q&A and Announcements
One of the great things about Facebook video marketing is that this platform lets you do live streaming for your videos. You can announce a live streaming event in advance to create some anticipation and see comments from viewers during the live stream.
A live video can be an exciting way to reveal a new service or a promotional offer. You can also schedule a video streaming event to have people send you questions about home repairs so you can answer these questions live.
Video is a powerful way to show your audience how your services can make a difference. It’s also a great way to connect with your audience since this format can feel more interactive. We’ve listed a few video marketing ideas for contractors, but keep in mind that this list is non-exhaustive!