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The benefits of video marketing are just too great for you to ignore anymore. It is here, and it is making its presence known across the land. Video is no longer a thing that only the high and mighty can afford to invest in. It is something that anyone can do and should not be overlooked.
For a business, video marketing can be a great way for you to interact with your target audience and grow your brand. This list of 9 benefits of video marketing will show you all the reasons you should be using video in your marketing strategy.
1. Your audience loves watching videos
Video content is growing fast and becoming more relevant and available to us. In fact, it is so big that YouTube is currently the second biggest search engine behind only Google and has over 1.9 billion users on the site monthly. What does this mean for you? It means that you have an opportunity to take advantage of a huge group of people and potential customers by incorporating video into your marketing strategy. In fact, video is able to increase purchases by 144% when it is added to your product pages.
With the advances in technology, we have made it easier for people to have access to high-quality videos wherever they are, whenever they want them. It is so easy for people to access and also is the preferred method of consuming information and learning more about a product or company. People are looking for easy and simple ways to do things, and video gives that to them, so why not give the people what they want?
2. Optimized videos can impact your SEO
Videos made for your business will go further than just sitting on a host platform. It can have a big impact on your SEO. Search engines are focused on improving the experience of their users and supplying them with relevant and valuable information. With the growing interest and popularity in videos, it is easy to see why search engines are considering videos as a greater value of content. If you have noticed the increase of videos popping up in your searches on Google, now you know why.
Video is a great way for you to drive more organic traffic to your site and can increase your traffic by 157%. How crazy is that? Now you’re probably thinking, this sounds too good to be true, how can this be? Well, when you have video on your site, the average visit time on your site increases which is an important factor in search engine algorithms.
3. Video helps with brand image and consumer trust
Video can be a great way to show your customers the human side of your business. It offers a more personal and engaging connection with your audience. Having things like employee interviews and behind-the-scenes footage are great ways for you to increase engagement and build a relationship and trust with your potential customers.
4. The use of video increases the likelihood of consumers buying
More people are going to video for both learning and entertainment purposes and are going to video before making a buying decision. Product review done with video are popular because they give you more insight about the product and are sometimes able to see it in action. Having video on your landing pages will benefit you greatly and increases your conversions by 84%. That can make for a big difference in your sales and overall profit.
5. You are able to reach and communicate better with your target audience
Yes, videos are preferred by the general public, but that doesn’t mean that every video you make is going to be put right in front of your target audience. There is a little work that needs to be done for this. You’ll need to think of your target audience from the beginning stages of your video creation process and center your story around them to capture their attention.
If you are able to show your audience that you understand their needs or problems and offer a solution (your product) to fix their problem, you will capture their attention. To do this, you need to have characters in your videos that your audience can relate to and have an instant connection to keep them coming back.
When you pull this off, your engagement with your audience will be as strong as ever and keep them coming back.
Like I said earlier, give the people what they want! If people prefer videos over other sources of content, it is a good idea to jump on the opportunity and create some videos. You are able to share your videos on several social networks such as Facebook, Twitter, LinkedIn, and Instagram. These platforms have all seen the rise of video in the last few years and are evolved to make it a top priority for user experience. If you look around on these platforms, video is becoming more and more popular and is taking over.
One statistic on video that stands out is that 76% of social media users say that they would share an entertaining company video. This is one of the best ways to spread traction and spread your video to the most amount of people possible. When a person shares a video, it has the potential to be seen by all their followers and can be shared again and be seen by all their followers, and the cycle continues. To sum it up, if you create a good video, people will share your video with friends and family and will help to multiply your views with the audience you are looking to attract for your business.
7. Mobile users prefer video
When you look around, you can see it everywhere. People are constantly on their mobile devices, and not only for communication purposes, but for entertainment. We have so much access to things that we never had before and people are taking full advantage. People can read articles, listen to music and podcasts, and the most popular option, watch videos. Every little break people get, they are going back to their devices to watch and be entertained. This gives you a great opportunity to reach your audience in a way they prefer to be reached. Short and informative videos that have entertainment are the perfect way for you to take advantage of those little breaks and have your company be a part of them.
8. Your Email marketing will benefit from video
Video can also benefit your other marketing strategies as well, like email marketing. The power of video is so great, that just by having it in the subject line, the open rates increased by 19%. This will help you to actually reach the potential customer and let them know about your solutions to the problems they are having.
9. Videos give you an inside look with the analytics of your audience
Video is a great way for you properly measure and see just who your target audience is. When you take data from your videos, you are able to get a more clear picture of who you’re talking to and who is interested in your products or service.
Videos are also a good way for you to find how many people acted on your all to actions, where they ended up after watching your video, what they watched, and more. As a marketer, this data is a great resource for giving a more in-depth look into your consumer’s actions more than any other type of content you put out.
These reasons make for a very strong case for the benefits of video marketing and why you should be using it in your marketing strategy. They just straight-up work and your business will benefit from it.
If you are looking to learn more about video marketing, check out Hook Agency’s Video Marketing page and get in contact with us. We’d love to talk about your business and the goals you have for it.
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