Want to take your marketing game to the next level? Video marketing is the answer. Video content has become a powerhouse for engaging audiences and driving results. From boosting brand awareness to increasing conversion rates, the benefits are undeniable. But what exactly makes video marketing so impactful?
For a business, video marketing can be a great way for you to interact with your target audience and grow your brand. This list of 9 benefits of video marketing will show you why you should use video in your marketing strategy.
1. Your audience loves watching videos
Video content is growing fast and becoming more relevant and available to us. In fact, it is so big that YouTube is currently the second biggest search engine behind only Google and has over 1.9 billion users on the site monthly. What does this mean for you? It means that you have an opportunity to take advantage of a huge group of people and potential customers by incorporating video into your marketing strategy. In fact, video is able to increase purchases by 144% when it is added to your product pages.
With technological advances, we have made it easier for people to access high-quality videos wherever they are, whenever they want them. It is so easy for people to access and is the preferred method of consuming information and learning more about a product or company. People are looking for easy and simple ways to do things, and video gives that to them, so why not give the people what they want?
2. Optimized videos can impact your SEO
Videos made for your business will go further than just sitting on a host platform. It can have a big impact on your SEO. Search engines focus on improving their users’ experience and supplying them with relevant and valuable information. With the growing interest and popularity in videos, it is easy to see why search engines consider videos as a greater content value. If you have noticed the increase of videos popping up in your searches on Google, now you know why.
Video is a great way to drive more organic traffic to your site and increase your traffic by 157%. How crazy is that? Now you’re probably thinking, this sounds too good to be true, how can this be? When you have video on your site, the average visit time increases, which is an important factor in search engine algorithms.
3. Video helps with brand image and consumer trust
Video can be a great way to show your customers the human side of your business. It offers a more personal and engaging connection with your audience. Having employee interviews and behind-the-scenes footage are great ways to increase engagement and build a relationship and trust with your potential customers.
4. The use of video increases the likelihood of consumers buying
More people are going to video for both learning and entertainment purposes and are going to video before making a buying decision. Product reviews done with video are popular because they give you more insight into the product and can sometimes see it in action. Having video on your landing pages will benefit you greatly and increase your conversions by 84%. That can make for a big difference in your sales and overall profit.
5. You are able to reach and communicate better with your target audience
Yes, videos are preferred by the general public, but that doesn’t mean that every video you make is going to be put right in front of your target audience. There is a little work that needs to be done for this. You’ll need to think of your target audience from the beginning stages of your video creation process and center your story around them to capture their attention.
If you are able to show your audience that you understand their needs or problems and offer a solution (your product) to fix their problem, you will capture their attention. To do this, you need to have characters in your videos that your audience can relate to and have an instant connection to keep them coming back.
When you pull this off, your engagement with your audience will be as strong as ever and keep them coming back.
6. Your social networks will thrive with videos
Like I said earlier, give the people what they want! If people prefer videos over other content sources, jumping on the opportunity and creating some videos is a good idea. You are able to share your videos on several social networks such as Facebook, Twitter, LinkedIn, and Instagram. These platforms have all seen the rise of video in the last few years and are evolved to make it a top priority for user experience. If you look around on these platforms, video is becoming increasingly popular and taking over.
One statistic on video that stands out is that 76% of social media users say that they would share an entertaining company video. This is one of the best ways to spread traction and your video to the most people possible. When a person shares a video, it has the potential to be seen by all their followers and can be shared again and be seen by all their followers, and the cycle continues. To sum it up, if you create a good video, people will share your video with friends and family and will help to multiply your views with the audience you are looking to attract for your business.
7. Mobile users prefer video
When you look around, you can see it everywhere. People are constantly on their mobile devices, and not only for communication purposes but for entertainment. We have so much access to things that we never had before and people are taking full advantage. People can read articles, listen to music and podcasts, and the most popular option, watch videos. Every little break people get, they are going back to their devices to watch and be entertained. This gives you a great opportunity to reach your audience in a way they prefer to be reached. Short and informative videos that have entertainment are the perfect way for you to take advantage of those little breaks and have your company be a part of them.
8. Your Email marketing will benefit from video
Video can also benefit your other marketing strategies as well, like email marketing. The power of video is so great, that just by having it in the subject line, the open rates increased by 19%. This will help you to reach potential customers and let them know about your solutions to the problems they are having.
9. Videos give you an inside look at the analytics of your audience
Video is a great way for you to measure and see just who your target audience is properly. When you take data from your videos, you are able to get a clearer picture of who you’re talking to and who is interested in your products or services.
Videos are also a good way to find how many people acted on your all to actions, where they ended up after watching your video, what they watched, and more. As a marketer, this data is a great resource for giving a more in-depth look into your consumers’ actions than any other type of content you put out.
Final Remarks
You’ve just scratched the surface of the immense power of video marketing. Videos have become the cornerstone of successful digital marketing strategies, from boosting brand awareness to maximizing email campaigns. So, what are you waiting for? It’s time to harness the potential of video marketing and take your brand to new heights. Start creating compelling video content that resonates with your audience, and watch as your brand gains momentum in the digital landscape.
When attention is scarce and competition is fierce, video marketing offers a captivating way to connect with your audience. Embrace this dynamic tool, infuse it into your marketing efforts, and witness the transformation it brings to your brand’s visibility and engagement. The time is now – dive into the realm of video marketing and unleash its full potential for your business!
If you are looking to learn more about video marketing, check out Hook Agency’s Video Marketing page and get in contact with us. We’d love to talk about your business and the goals you have for it.
