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copywriting rules

September 16, 2020

5 minutes

The Single Most Important Rule in Copywriting

I know what you’re thinking. That this title is extremely clickbaity and that there probably isn’t going to be much sustenance to this blog.…

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August 31, 2020

5 minutes

How to Let an Agency Write For You

We often have clients asking how our writers can write content for them without being subject matter experts. Well, it takes more than just…

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Copywriting Guide for Lead Generation, Persuasive Writing

August 22, 2020

7 minutes

7 Principles of Copywriting For More Persuasive Lead Generation

Your website’s copywriting is probably losing you customers right now. It focuses on you – and not the customer. It doesn’t make anyone WANT…

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hook writer casey

July 20, 2020

16 minutes

How Hook’s SEO Writers Provide Added Value to Clients

They fight, they fly, they crow, they write outstanding SEO content. Each month, the Hook writers pump out a whopping 82,000 words combined —…

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June 10, 2020

5 minutes

Why Does Neil Patel Steal Content and Is it Unethical (or Bad…

Have you ever had your content stolen by Neil Patel? Are you curious what the SEO or ethical implications are for stealing content? I…

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March 18, 2020

14 minutes

Content Marketing Study: What Types of Content Perform the Best + Persuasive…

The power of words is unmatched. Think—some of the most important and influential moments in U.S. (and world) history of the world were preceded…

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Person sitting at desk and copywriting on a laptop

February 28, 2020

15 minutes

13 Persuasive Writing Strategies: Copywriting Techniques for Persuasive Writers

We’re all trying to become more engaging and persuasive writers. There are lots of ways to learn, and sometimes it’s hard to know where…

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People gathered and laughing at jokes

February 21, 2020

11 minutes

How to Write Funny: 11 Keys for More Humor in Copywriting

Copywriting is an enormous challenge. And while many of us can create at least a somewhat knowledgeable blog post, there are a few things…

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SEO Tools, researching blog titles

January 22, 2020

5 minutes

7 Quick Ways to Find Topics For Your Blog & Videos

Finding the right topic to write about can be difficult. It can be even worse if you’re trying to find the right content to…

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Google Search Page

January 20, 2020

5 minutes

How To Steal Your Competitors Featured Snippets on Google

Have you ever wondered how you’re going to get onto the first page of google? Maybe you’re struggling to find the right content to…

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January 11, 2020

6 minutes

Advanced B2B Marketing Strategies for 2021

Keeping ahead of the marketing curve is essential for any B2B business to succeed. To do this, decision-makers need to understand the latest in…

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December 12, 2019

5 minutes

9 Proven and Effective Dental Marketing Ideas

While having a fresh, bright smile feels great, going to the dentist is not exactly something everyone looks forward to, which can make the…

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