YouTube is the world’s most visited video hosting site, with over 500 hours of fresh content uploaded per minute and over 2 billion monthly logins 🤯 Mind-blowing, right?
Due to the number of users, marketing your services or products on YouTube through content creation is nothing short of an intelligent marketing play.
However, while recording and uploading these videos can be enjoyable, putting in the effort to multiply your YouTube views may be challenging, especially for new channels.
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Uploading your videos on YouTube establishes your authority, credibility (the “trust factor“). Your customers or leads trust in you skyrockets when they watch your videos because, humans tend to believe what they see.
You can strengthen your customers’ trust by appearing in these videos and presenting yourself as the authority. You don’t need an enormous amount of subscribers to multiply your YouTube views, you need to have good topics and maybe some anchored or location-focused topics.
YouTube subscribers are only a rough metric for how many views you get. Subscribers don’t necessarily count for watch time. However, subscriber number is not insignificant because the higher your subscriber count, the more potential engagement you will get.
Note that YouTube needs to see tangible engagement in your content to push the content out to more people, but don’t get carried away by the engagement. Instead, focus on how your number of views and engagement can improve your marketing strategy.
Remember, MORE VIEWS MEANS MORE BUSINESS 💵; why you needed those engagements in the first place.
Let’s dive into five ways you can multiply your YouTube views.
1. Conduct Topic Research
Unless luck is on your side, you can’t upload content on just any topic and expect to see satisfying numbers on your video views. Some folks complaining about how the algorithm doesn’t promote their content, but they might’ve probably use the wrong keywords, or none.
To generate a substantial amount of views on your videos, you need to use titles that are keyword-focused 🎯. You can carefully craft these titles after identifying topics people are actively searching for. You can achieve this by utilizing tools like:
- Social Blade
- Tubular Insights
- Keyword Tool
- And even YouTube.
With YouTube, your research is FREE! That’s right, you can just go to the search bar and type in a phrase like:
- “Roofers a”
- “Roofers b”
- “Roofing tips”
- “Roofer Marketing”, etc.
After that, allow the autocomplete function to complete the search phrase or sentence. The sentences that YouTube autocomplete generates often correlate with the topics being searched the most during that period.
Once you start your research, consistently look at your analytics on YouTube because YouTube tells you what’s working and what isn’t. From there, you can double down on what works for you.
Your analytics also tells you what videos your viewers are watching and what videos are referring them to your videos, so you can look at those and get great ideas on topics. Paid tools like vidIQ and TubeBuddy have AI title generators incorporated into them.
You can arrange the topics you got from YouTube into a spreadsheet and then conduct further research using paid tools. This will help you develop titles that will multiply your YouTube views.
2. Use Catchy Thumbnails
After putting so much effort into recording and editing your videos and no one watches them, you utilize keyword-focused titles and still no views 😟, you might want to improve on your thumbnails.
Some might wonder what good thumbnails are. You’re not doing it right if your thumbnails don’t exude certain emotions. Like most folks, you might not like making different faces on your thumbnails.
However, data shows that people tend to gravitate towards photos with facial expressions. They are more likely to click on thumbnails that have faces in them over thumbnails that don’t have faces in them. For your thumbnails, you can use emotions like:
- Happiness, etc.
When creating thumbnails, it’s essential to know that your thumbnails must correlate with the message you’re trying to convey through your title. For instance, you can’t use an angry expression on your thumbnail and write a title that exudes happiness.
In addition, remember that your click-through rate is only an indication of how good your thumbnails and titles are.
3. Identify Your Audience
You might wonder identifying your audience can influence your views on YouTube. Identifying your target audience will help you make better decisions when choosing your video titles and the theme of your content.
Suppose your target audience consists of more than one category of individuals. In that case, it won’t hurt to pigeonhole them a little bit. Also, you need to give your audience what they want and tell them what they want to hear.
Unless you know it’s for other roofers, you shouldn’t record videos for homeowners and insert a title with terms that are too technical for them to understand; they’re not going to watch that.
Homeowners generally don’t care about the technical and complex stuff. To work around this, you can rephrase your titles to pique their interest.
Your title should be aimed at passing your message across using the most short and attention-grabbing words and phrases. Most marketers use this tactic when writing product reviews.
4. Engage With Your Viewers and Answer Their Questions
When you upload videos, people who watch them might ask questions in the comments section. This is an excellent opportunity for you to engage with your viewers.
By engaging with them and answering their questions, they develop the mindset that you’re being transparent about your business.
To some extent, trust is established, and they get hooked. They’ll introduce their friends to your channel if their experience engaging with you is good.
Sure, it requires a lot of effort. However, if you can keep engaging your customers on every one of your videos, you are sure to multiply your YouTube views over time.
5. Promote Your Videos via Social Media
Evidently, it is near impossible for to get views from people who don’t even know your channel exists. As a result, you need to develop an excellent social media presence.
There are many people actively engaging content on other social media platforms, and it is your responsibility to reach out to them. You can do this by:
- Viewing their content
- Replying in their comments section
- Reposting their content
- Sharing links to your profile.
After you have improved your profile on these social media platforms and added links to your YouTube videos, you can engage other people’s content and also repost links to your YouTube videos.
You can also give your viewer something to look forward to, like a collaboration with other professionals in your niche.
Increasing your YouTube views can be very beneficial to your business, but it’s not an easy task. You’ll see the best results when using team effort to implement the above marketing strategies.
Ultimately, you develop a broader reach when you upload and re-promote your engaging YouTube videos on social media. When it comes to generating more views, you must be persistent, focused on delivering value to your viewers and making the most of new trends.
Here at Hook, we can help out with generating more views on your YouTube channel. Contact us today and see how we can help!