You’ve heard of keyword cannibalization, but what exactly is it and how does it affect your SEO? Keyword Cannibalization can be defined as ‘when a single website unintentionally targets the same keyword.’ Many SEOs believe that Google won’t know which one to rank and thus it’ll negatively affect your site, and you won’t rank for […]
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If you’re a contractor that isn’t already on Google Local Service ads, you’re missing out. Lucky for you though, we wrote this post to get you caught up on all the great opportunities that you’re currently missing out on. What are Google Local Services Ads? The great thing about Google Local Services ads is that […]
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HomeAdvisor is a tool for homeowners to search for and hire contractors based on the service they need, their location, their budget, etc. They can look at reviews and contact any number of contractors in their area with ease. However, as useful as it intends to be, we often see abysmal reviews and complaints regarding […]
Read More… from Should I Use HomeAdvisor for Hiring Contractors? 5 Pros and Cons
They fight, they fly, they crow, they write outstanding SEO content. Each month, the Hook writers pump out a whopping 82,000 words combined — and growing! But writing SEO content that converts takes more than just making our monthly word count. We add value by using our individual skill sets, and some handy-dandy tools to […]
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Are you looking for the best CMS for SEO? We’re here to help! SEO isn’t always straightforward. There are simple things you can do to help your SEO strategy, such as releasing blog posts, updating content, and keeping your website relevant. There are also technical tools like link building and structuring your website properly. While […]
Read More… from What’s the Best CMS for SEO? Comparing the Top 10.
Recently the CEO of Drift, David Cancel asked a great question on Linkedin – “So for all of my CEO friends here, what tools do you use most? What is in your learning stack?” Some focused on places where they were learning / consuming content Biographies of other CEO’s (which I love) And then people started […]
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We are currently looking for a high-energy videographer / video editor here at Hook Agency. This role would be around 32 hours a week to start. We are looking for someone that may be cool with some odd hours, travel, and random adventures with our high-energy CEO + as well as can handle knocking out […]
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If you’re in the high-end construction and remodeling industry then you’re probably looking to target a specific niche. You need more remodeling leads if you’re going to grow your business. Learning how to properly target a specific audience is one of the best ways to establish a good niche for your business. We’re here to […]
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If you’re looking to start a landscaping company, one of the most important things about your company is going to be the name. Finding landscaping company names that work for you can be difficult. You’ll have to make sure that you can use the name for your website and that no one else is using […]
A good formula can really make a difference when it comes to improving your copywriting and helping to get out of a creative rut. The formula you chose will most often depend on the application for which you are using it. One very popular formula is AIDA. This formula has been referred to as many […]
Read More… from What is the AIDA and FAB Formula in Copywriting?
