The short answer
The best electrician websites make the phone number impossible to miss, prove trust fast with license info and reviews, show real photos, and have a page for every service and city.
- Click-to-call at the top, sticky on mobile
- License number and reviews up front
- Service pages for panels, EV chargers and generators
- Real team photos over stock images
Originally published February 12, 2022. Updated November 5, 2026.
What makes an effective website?
Well – we’ll tell you what doesn’t work first:
- Making a website all about your company (and not about the customer)
- Most electrician websites don’t prioritize TRUST because we don’t realize people need to be SOLD on our website.
- Most electrician web design – is ugly.
75% of consumers admit to making judgements on a company’s credibility based on the company’s website design
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The electrician websites at a glance
Six electrician websites worth studying, and the one thing each does best. Full notes on each follow.
Electrician website inspiration, compared
What stands out and what to watch on each site.
Swipe sideways to see every column →
| Site | Style | Standout | Watch out for |
|---|---|---|---|
| Electric City | Bright and illustrated | Custom illustrations and icons that keep people reading | Illustrations need real photos alongside them |
| Green Electrical | Calm and airy | White space and a soft green and grey palette | Some transitions feel slow |
| Puckett Electric | Bold red | A consistent hero and navigation on every page | Strong color needs a clear hierarchy |
| Wicks Electric | Dark and moody | Stylized icons that fit a lighting niche | All that black can feel heavy |
| Lemberg | Clean and refined | A landing video that shows the work | The orange side bar can distract |
| Randy’s Electric | Friendly and local | Real faces from the team | Keep the friendly feel without losing the CTA |
Electric City – Web Design by Hook Agency
Here’s our take on website design for electrician/electrical services with Electric City. Our site utilizes clean and modern layouts to drive more leads.
What do we do well?
- We utilize a variety of fun and engaging illustrations that keep viewers engaged longer while reading content. Electric city has a fresh and vibrant color scheme, which made it fun for us to develop CTAs, illustrations and icons for a cohesive viewing experience.
Green Electrical
A UK based company, Green Electrical utilizes a clean, calming web layout done by Reflect Digital. The soft green and grey color palette takes the stress off and puts the user at ease.
What do they do well?
- Great use of empty space, it allows the user room to breathe.
- Good use of subtle transitions with hovers and scrolling.
- Love the split spread at the bottom with the booking and contact options.
What may not be working well?
- The transitions are smooth, but some of them feel a little clunky or unnecessary. Less is more.
Puckett Electric
Puckett Electric is a clean-cut, high and tight layout done by BitBranding. The choppiness of the logo is carried throughout the visual elements and makes for a concise and user-friendly interface.
What do they do well?
- Red is a really dominant color, and this site does a good job of not overdoing it. The hero and navigation allows for visual consistency across all pages, but also allows for customization through the imagery.
Wicks Electric
Wicks Electric uses moody photography and color choices to highlight a niche area of lighting services.
What do they do well?
- The stylized icons really pop. It fits well with the darker tones of the brand.
- Wicks does a nice job of highlighting their unique projects. Their images really stand out against their color palette, and shed light on their services.
What may not be working well?
- While it makes sense to have a darker color scheme for a lighting and electrical company, it can feel a little drowning with all the black. Maybe add in a few grey tones to make the site more welcoming in to introduce a clearer hierarchy with design elements.
- Leads from Google, Maps and AI search
- Nobody else is buying the same lead
- You own your website and ad accounts
“Hook Agency has been an incredible partner for our digital marketing growth.”
Kristin Sullivan, Bob’s ACFocused on the map? See Google Maps SEO
Lemberg
The electrical contractors at Lemberg are lucky to have this stellar site. It’s clean, refined and concise.
What is working well?
- The landing page video does a nice job of showing products and finished work, but also the process to get there. The site reiterates the trusting and quality services that Lemberg provides through a simple layout.
What may not be working well?
- Honestly, this is a really clean site. The only thing that seems out of place is the long orange bar on the side. Maybe a little distracting?
Randy’s Electric
Randy’s Electric is a local electrical services company with a friendly and trusting website design.
What is working well?
- We like the friendly faces from both the company and the satisfied customers. This site utilized an effective color overlay to convey that they are the go-to for friendly neighborhood electrical services.
Thank you for checking out our electrician website design inspiration! 🙂
For dark backgrounds
Get the code
For light backgrounds
Get the code
Electrician website must-have checklist
Electrician website must-haves
Check your site against this list.
- Click-to-call phone number at the top of every page, sticky on mobile
- License number and “licensed and insured” near the top
- Service pages for panel upgrades, EV chargers, generators and repairs
- City pages for each area you serve
- Real photos of your team, trucks and finished work
- Reviews near every call to action
- Emergency service clearly marked, if you offer it
- Online booking or a short form with a clear response time
- Financing for big jobs like panels and generators
- Fast load times and mobile-first design
What the top of your homepage should look like
A simple layout that gets electricians more calls. The review count and license are placeholders.
What the best electrician websites do well
- They lead with the customer’s problem, not the company’s history.
- They make the phone number impossible to miss.
- They show real people instead of stock photos.
- They prove trust fast: license, reviews, warranties and years in business.
- They keep design clean so the call to action stands out.
More inspiration: web design inspiration, home service websites that convert and digital marketing for electricians.
A service page blueprint for electricians
Your homepage gets people in the door. Service pages close them. Build every service page, from panel upgrades to EV chargers, in the same order so homeowners always find what they need.
Electrician service page blueprint
Top to bottom, the sections that turn a visit into a call.
- 1Problem headline“Panel tripping or out of space?”
- 2Signs you need itA short list homeowners recognize.
- 3What’s includedYour process, permits and inspection.
- 4ProofPhotos of real installs and reviews.
- 5Cost factorsWhat changes the price, plus financing.
- 6FAQ and call to actionAnswer the last questions, then the button.
Frequently Asked Questions
What should an electrician website include?
A click-to-call phone number, license info, reviews, service and city pages, real photos, an easy contact form and fast mobile load times.
How much does an electrician website cost?
It depends on custom design, number of pages and SEO work. Hook’s Local SEO + AEO plan is $3,750 a month and includes the website.
Should an electrician website show prices?
Show price ranges or the factors that change the price for big jobs like panel upgrades and EV chargers. Homeowners want a ballpark before they call, and a range filters out people who aren’t a fit.
What pages should an electrician website have?
A homepage, a page for each core service (panel upgrades, EV chargers, generators, lighting, repairs), a page for each city you serve, reviews, a gallery of real work, financing, about and contact.
Do electricians need a custom website or a template?
A template can work when you’re starting out. As you grow, a custom site lets you build the service and city pages, speed and trust signals that win more calls in competitive markets.
