We focus on high ‘Return on Investment’ marketing activities so that you can rest assured your marketing dollars are going to the best possible digital strategies available.
Email marketing is the art of continually putting your companies information, value, and offers in front of people that opted in on your website and getting them to think about you again.
This can be done through all kinds of platforms – from ConvertKit, Drip, and InfusionSoft to more traditional email marketing platforms like MailChimp and Constant Contact.
We like taking an approach that allows you to write the absolute best email marketing and then setting it up to send based on when someone opted in. For instance, if someone said they wanted the ’10 best ways to increase your home value’ giveaway on your site, you could then send them 5-10 emails over the next 2 weeks that gives them follow-up information and perhaps some kind of voucher for a discount.
This changes from business to business, but the opportunities are endless – it’s just a matter of wielding the technology to a positive effect, and writing useful and persuasive e-mails.
The email inbox, albeit overcrowded, is still one of the last bastions of 1-to-1 communication on the internet that seems to retain it’s ‘you have to at least check and see if there’s a new message’ status.
Many other platforms – you can ignore the messages, tweets and statuses, because it’s not 1-to-1. For many of your prospects and customers, email marketing means they will literally get a notification on their phone and they’ll pick it up and take a look. That’s powerful.
There are all kinds of tools to create opt-ins on your site to grab more e-mails. Some of the most effective are the ‘Welcome mat’, Hello Bar, and the bottom right slide-in opt-in.
We like helping clients create more compelling and branded opt-ins on their site so we have more prospects to e-mail. Building an e-mail list is super important, and it takes time – it’s by no means instant, that’s why it’s so important you start now: send us a message and we’d love to help you create more opt-ins and set up your email marketing automation.
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