The commercial construction industry is growing each day, and with this ever-growing demand, there is also a growing number of companies vying for those contracts. Therefore, commercial construction companies have to do everything they can to build brand awareness.
In the 21st century, it’s not realistic to not have a web presence, and you’re damaging yourself if you don’t have the best possible website. A website can bring in internet traffic, educate those people and turn them into hot leads who are ready to purchase.
Search engines like Google, Yahoo, and Bing, treat links to a website as votes for that page. The search engines then use different factors to weigh up those votes, i.e., links, and rank the pages which have the most votes.
As with most votes, some peoples vote counts for more than others. Getting a link from NASA is much more powerful than a link from a local farm.
Your rankings in Google and other search engines are influenced by the content on your web pages and also the signals around the internet that point to your website.
On-page SEO is the process of optimizing the structure of your website as well as the content of the pages themselves to rank higher for specific keywords. By working with a single company to design and optimize your website, the process becomes that much more powerful.
We will improve the structure and content of a website so that it ranks higher for specific keywords. In practice, this might mean improving the page speed and including keywords in title tags, headers, and meta descriptions.
Having worked with other clients in the industry, we know what works and what doesn’t. We understand the types of contracts that you are pursuing and how they search for new constructors to work with.
This gives a unique insight into the industry, allowing us to make a website for you that is better suited to your individual needs. To us, a website isn’t the be all and end all, it’s a single component of your entire marketing strategy, but it’s a critical component.
Without a website, you have no real online presence, and that means that you can’t win potential contracts because new clients might not even know that you exist. To create a professional website is to put yourself in the game, to give yourself the chance to win new contracts.
We work closely with our clients to figure out the message of their brand and to adapt the website to the types of clientele that they are hoping to attract. This helps us to create a more finished final product that both our team and you as the client will be thrilled with.
Unlike other commercial construction web design companies, we want our clients to flourish after they have finished their engagement with us. That’s why we build many of our websites on WordPress, a system that is incredibly easy to use.
WordPress allows our clients to manage their content by themselves, without having to pay us to make small updates. This gives you the freedom to change your website and to add new content that can attract visitors.
It’s impossible for us to estimate the cost of your website because it will depend on what you desire and the functionality that you want to implement. However, it’s often surprisingly affordable.
SEO is considered by many to be one of the most cost-effective forms of advertisement, and the benefits can be extremely long-lasting. When compared to traditional forms of marketing like radio, TV, and newspaper, it’s far cheaper and can have much more targeted reach.
By acting as both a web design company and a digital marketing agency for our clients, we can guide the process towards our pre-agreed goals with much more control.
Digital marketing is completely foreign to most business owners, and that’s why they choose to hire an agency like ourselves. The commercial construction industry is characterized by huge deals with big-ticket prices, and a single deal can pay for an entire year of digital marketing.
When compared to traditional advertising methods, digital marketing is incredibly inexpensive, and that’s why companies are spending more money than ever on their web presence.
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