A storm can hit anywhere on the planet at any time! Hails, heavy rain, and blizzards are some unpleasant experiences the United States has faced before – and by all scientific predictions, will encounter again.
Whenever storms hit, roofs are likely to be at the center of the chaos and consequently get badly damaged. Fortunately, you can avoid devastating roof damage by understanding weather patterns and employing professional forecasting methods to make marketing decisions.
For roofing providers, the stormy season is a great business opportunity that can boost the demand for your services. However, the benefit depends on how you prepare for the stormy season as a roofing company.
Let’s dive into some critical tips you can use as a roofing industry leader to reel significant profits whenever storms hit.
1. Learn about Weather Patterns
Weather patterns are essential indicators for marketing decisions, so learning about them can be a good investment. They can show you the likely storm zones to target for your next round of marketing and guide you on areas to avoid.
For example, a science-based climatic observation can tell whether an El Nino (Warming of the Pacific) or La Nina (Cooling of the Pacific) weather pattern is prevalent in a zone. It can also tell if you’re transitioning between both, as in 2024.
During a transitional pattern, as we have now, it is more likely that the weather will be more volatile and active, which means more business resulting from storm damage.
Understanding the backstory and what potentially gives rise to the adverse weather types of a zone is also vital to help make your decisions.
For instance, what happens in Northern states like Minnesota, North Dakota, and Michigan that experience a lot of snowfall differs from South Eastern states, whose weather is highly influenced by the Gulf of Mexico, which supplies the moisture and instability that lead to storms.
This knowledge can help you prepare for the stormy season as a roofing company.
2. Establish Your Marketing Strategy before the Storm Arrives
Secondly, you must put your marketing in order in the areas where you want to render your services before the storm hits. If any storm catches you by surprise, you might not be able to benefit much from the situation.
For example, a surprise storm hit Minneapolis last February, which no projection or forecast saw. Only roofers with solid marketing plans could sell their services when this happened.
During or immediately after storms aren’t the best times for roof marketing. Your competitors would have sold to all your prospects before you began your process.
That’s why we advise that you should make your noise beforehand. It’s the best way to avoid scrambling with marketing plans when the opportunity arises.
This mode of preparing ahead is called Storm Catching – preparing for the stormy season as a roofing company so that you can reap as much of it as possible when it hits.
3. Sell Online!!
You want to be available in every marketing platform possible in these target areas, online – whether on Facebook, Google Maps, or local service ads – and onsite. Ensure you are geographically specific with your online marketing so that residents of those areas can feel the heat of your marketing.
Digital marketing has come to stay. Hence your team must be up-to-date about the nitty-gritty of online selling if you’re preparing for the stormy season as a roofing company.
There might be some limitations with traditional media advertising and transportation under hectic weather, but nothing holds back a company that’s mastered digital marketing beforehand.
4. Network With Professionals
Another notable point is establishing all the required professional relationships in the zone you want to prepare your services before the storm hits. Forming such alliances after the storm would require you to pay them a premium.
But if you already have them, you can move quickly without any constraints when needed.
It’s best to make these relationships at conferences or other industry meetings. These conferences mainly happen at the beginning of the year, so you can always plan what relationships your business needs and go for them before the need arises.
Most roofing partnerships happen at these meet-ups, as they help roofing business owners to prepare all their resources and hit the market at the right time.
5. Use Marketing Software
It would help if you prioritized digital marketing software to optimize your sales in storm season. Undoubtedly, the most effective roofing marketing method is door-knocking or Face-to-Face interaction.
Still, some excellent marketing tools can help you streamline your efforts to customers/ homeowners who need your services and can pay for them.
For instance, an app like HailTrace can help you with the following:
- Target areas impacted by the storm,
- provide valuable information on the affected regions (Zip codes), and
- Optimize your marketing resources
- Homeowners’ general info, such as their phone number and credit score.
With such digital intelligence, you can spot and sell to your ideal potential customers. This way, you are not wasting any dollar marketing in an area unaffected. By the way, your marketing budget reduces with targeted strategies.
Another brilliant feature you can use on the app is to generate scientific reasons to validate impending storms. Through the help of its degreed meteorologist, the company will provide you with all the professional assistance and backing you need to file a successful claim case.
With the rising competition in the roofing industry today, it’s only wise for roofing companies to learn to prepare for a storm instead of waiting for them.
And it’s no rocket science! Weather patterns help show you the nature and probable date of the next storm. With that, you take the needed steps to get your marketing ball rolling, including forming alliances with other professionals and training your team to maximize software that makes life easier.
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