Now that we live in the digital age, you no longer have a choice when it comes to whether or not to take your business online. That’s not necessarily a bad thing. It’s quite the opposite.
Online, your business can be found by infinitely more customers, but one thing remains just the same as it is in the offline world – word of mouth. When people search for roofers online, you want them to find you, and when they do, you want them to like what they see. Here’s how to get more Google reviews for roofers.
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Why Roofers Need More Google Reviews
No matter how good of a job you do, how many clients you have, or how much your existing customer base talks about the work you’ve done, there will always be more people looking for roofers online. You want those prospects finding you, reaching out to you, and hiring you. When it comes to online business, that starts with Google reviews.
Admittedly, your ideal customer base is located in the community you serve. Perhaps your business spans a few counties, an entire region, or statewide. Regardless, when people search for roofers in your area, they’ll find you and then they’ll start to research. Google reviews will be the gateway for their decision to do business with you or not.
Even if your prospects have never met the people leaving reviews about your business, they’ll still be more likely to trust what’s being said simply because it was said. So how do you harness that kind of power in your favor? More positive Google reviews, that’s how.
Benefits of Google Reviews for Roofers
Google reviews impact your reputation and can cause your business to skyrocket or crash. First and foremost, they introduce your business to prospective clients. Playing into the game of algorithms, more reviews also means your business is more likely to be seen.
A positive review builds trust among your existing client base and future clients. Reviews in general establish credibility in your business and help consumers decide whether or not they want to hire you.
How to Get More Google Reviews for Roofers
As we mentioned in a previous article, there are several options for you to collect more reviews for your roofing business. If you want more reviews, you should start implementing them as soon as possible. Here’s a breakdown of some tactics for you to employ in your hunt for more reviews.
This is the oldest and easiest way to get more reviews. Simply ask your existing customers to go online and leave a review about the work you did. Make sure you tell them how to leave a review and express how much you’ll appreciate it. Reviews work like referrals, and if you ever asked for referrals, this works the same way.
Provide the Links
You can go above and beyond simply asking for reviews by sending the appropriate links via email or text message to your customers. Be sure not to overwhelm your customers by sending links to every social platform your business exists on. Pick the platform where you expect the most traffic and send the link. In the case of Google reviews, you’ll want to direct them to your Google business page.
Do Quality Work
This is the nature of your business anyway, but doing solid, quality work will often inspire your customers to leave reviews on their own. If they suddenly decide they need to let the world know about your craftsmanship, they may log on to your website to leave a review. Make sure to leave a link to your Google business page so they can easily leave a glowing review.
Generate New Reviews Regularly
Make asking for reviews a part of your weekly, if not daily, routine. If no one has left a review about your business in the past two years, prospective clients may wonder if you’re even still in business. Ask for reviews constantly from new clients, and consider contacting previous customers to update outdated reviews so others can see how the work you’ve previously done holds up.
Respond to Reviews
You may not have to incorporate this practice into your daily routine, but consider checking up on reviews left about your business at least once a week so you can respond. You’ll inevitably receive some negative reviews, it’s just the nature of doing business.
The best practice is to respond to negative reviews first. Use empathy instead of engaging in an online altercation. Express how you understand their position and perhaps explain the issues you faced on that particular job.
When it comes to positive reviews, always make sure you respond with at least a thank you. When people take time to do you a favor and leave a positive review, they want some acknowledgment. They just want to know that you know you’re appreciated, so tell them.
Take Your Strategy Online
The best to generate leads online that are already qualified and ready to hire you is by having your own customized website. Your own website not only helps you find prospective clients, but can also attract quality employees. Websites are time-consuming to build and can take time away from your business’s existing schedule.
If you want help building your website, let us know. We specialize in building websites for roofers by identifying your goals, devising a plan, and executing an agreed-upon strategy.
What goes into building the ideal website for your business? Well, the language used online is SEO – that is Search Engine Optimized content. SEO utilizes keywords that enable customers to find your business easily. SEO affects your search ranking on Google. With the right help, you can land more traffic than your competitors by optimizing your content for search engines.
Cold calling may have helped get your business off the ground, but to continue growing at a healthy pace, your business needs Google reviews. With the tips discussed here and a helping hand, you can build an online lead generator via reviews that grows your client base like clockwork.