The success of your landscape business depends on receiving landscaping leads that convert into paying customers. Getting new leads is actually easier than you might think. Here are some tips to help you get more from your marketing efforts.
Create a Website that Supports Lead Generation
Your small business website design is one of the most effective ways to generate leads. It provides you a platform to promote your services, share before and after photos of your work, collect customer information, and provide tools that make ordering your services easier.
Keeping your site up-to-date with modern fonts and color schemes helps to keep people on your site longer. Plus, you can also add tools to help customers manage their landscaping account with you. Traditional landscape businesses just come on a set schedule. They are often at work when your crew arrives and asking you to do additional jobs may not be at the forefront of the mind.
Giving a customer the ability to put in an order to have your crew trim their trees, clean up their flower beds, or add seasonal plants to their yard at any time is a valuable way to capture more business. So, make sure that you have a user-friendly site that goes above and beyond your competition.
Utilize SEO and PPC Campaigns
When you are marketing your business, you want to get in front of the people who are looking for or need a landscape company. So, using SEO and PPC is a perfect way to do that. You can target customers for specific keywords or phrases and place ads on the websites your target audience is most likely to frequent.
Brand Your Business
Branding your business helps you to gain recognition in your community. To brand your business, you want your t-shirts, vehicles, business cards, and website to match. Use colors that are easily recognizable, eye-catching, and appealing. The more a customer sees your business the more likely they are to call you.
Ask for Referrals and Reviews
This landscaping leads tip is more important than you may realize.
Referrals and reviews are one of the best ways to get leads that convert and asking for a review or referral is a low-cost marketing tactic. If you want you can start a referral program. If your customers are happy with the services you provide, it should not take much to get them to leave you a review on sites like:
- Yelp
- HomeAdvisor
Be Active in Your Community
Being an active part of your community is beneficial to any business. There are plenty of opportunities for landscaping businesses to get involved. You can set up clean up projects, volunteer, or give a donation to a local charity.
Many organizations are happy to promote your business to their partners and on their social media accounts in exchange for a donation. Plus, you can write off charitable contributions at the end of the year. So, doing so helps you get more out of your marketing efforts.
Share Valuable Content
You can improve SEO and capture more leads by sharing valuable content that customers need when they need it. So, developing a content strategy is very beneficial. For example, during summer or spring, you might want to post information about the best plants to improve the appearance of your yard. During fall and winter, you could share information about yard services like tree trimming that will keep customer’s landscaping healthy and attractive.
You can also share information about modifying landscaping to avoid allergies or other topics customers might be interested in learning more about. The more high-quality content you share the higher your authority is in your market. Companies who appear more knowledgeable get more leads.
Enlist Help If Needed
Marketing can be a full-time job. So, if you need help, hiring a company that is knowledgeable can be a great asset. You can achieve incredible results by using a Minneapolis SEO agency to help you. A professional in your area is aware of what works for businesses like yours when it comes to SEO, PPC, web design, and more. They can also get you better results in less time. So, if you want to have greater marketing success, consider partnering with an expert.
